Prime Financial Group (ASX:PFG) Moat Score: 0/10 (As of Jun. 29, 2026)


ASX:PFG Prime Financial Group Ltd ASX:PFG
62 GF Score
Price A$0.21
GF Value A$0.29
Valuation Modestly Undervalued
! 5 Warning Signs
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What is Prime Financial Group Moat Score?

Prime Financial Group has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Prime Financial Group has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Prime Financial Group might have No Moat - No discernible moat.

Prime Financial Group  (ASX:PFG) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Prime Financial Group Moat Score Related Terms

ASX:PFG
62GF Score
Prime Financial Group Ltd ASX:PFG
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Prime Financial Group (ASX:PFG) Overvalued in 2026?

Based on GuruFocus' analysis, Prime Financial Group stock appears to be undervalued. The current stock price of A$0.21 is trading 27.6% below its estimated GF Value™ of A$0.29. GuruFocus considers Prime Financial Group to be Modestly Undervalued.

Key valuation signals for ASX:PFG:

  • Moat Score: 0
  • GF Value™: A$0.29 vs. price of A$0.21 (27.6% below fair value)
  • GF Score™: 62/100 with 5 warning signs

No single metric tells the full story. See the ASX:PFG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Prime Financial Group Business Description

Address 40 City Road, Level 17, HWT Tower, Southbank, Melbourne, VIC, AUS, 3006
Prime Financial Group Ltd is an integrated accounting and business advisory, wealth management, and capital advisory company for business owners and family groups. It offers services accounting and tax compliance, start-up services, SME advisory, director and board services, life insurance, estate planning, lending and finance, transaction and restructuring services, superannuation, and others. Its segments are Business Segment and the other to Wealth Management segment. The company generates the majority of its revenue from the Wealth Management segment.
62GF Score

Get the complete analysis for ASX:PFG

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.21
Price
A$0.29
GF Value