Prime Financial Group (ASX:PFG) GF Value Rank: 0 (As of Jul. 14, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ASX:PFG Prime Financial Group Ltd ASX:PFG
58 GF Score
Price A$0.22
GF Value A$0.29
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Prime Financial Group GF Value Rank?

Prime Financial Group has the GF Value Rank of 0.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Prime Financial Group GF Value Rank Related Terms

ASX:PFG
58GF Score
Prime Financial Group Ltd ASX:PFG
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Prime Financial Group (ASX:PFG) Overvalued in 2026?

Based on GuruFocus' analysis, Prime Financial Group stock appears to be undervalued. The current stock price of A$0.22 is trading 25.9% below its estimated GF Value™ of A$0.29. GuruFocus considers Prime Financial Group to be Modestly Undervalued.

Key valuation signals for ASX:PFG:

  • GF Value Rank: 0
  • GF Value™: A$0.29 vs. price of A$0.22 (25.9% below fair value)
  • GF Score™: 58/100 with 3 warning signs

No single metric tells the full story. See the ASX:PFG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Prime Financial Group Business Description

Address 40 City Road, Level 17, HWT Tower, Southbank, Melbourne, VIC, AUS, 3006
Prime Financial Group Ltd is an integrated accounting and business advisory, wealth management, and capital advisory company for business owners and family groups. It offers services accounting and tax compliance, start-up services, SME advisory, director and board services, life insurance, estate planning, lending and finance, transaction and restructuring services, superannuation, and others. Its segments are Business Segment and the other to Wealth Management segment. The company generates the majority of its revenue from the Wealth Management segment.
58GF Score

Get the complete analysis for ASX:PFG

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.22
Price
A$0.29
GF Value