Prime Financial GroupASX:PFG 62 PS Ratio is 0.98 as of Jul. 02, 2026, which is 18% below its 10-year median of 1.19. GuruFocus rates ASX:PFG with a GF Score™ of 62/100 and a GF Value™ of A$0.29 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,405 Asset Management companies, Prime Financial Group ranks better than 93.74% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Prime Financial Group's share price is A$0.215.
Prime Financial Group's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was A$0.22. Hence, Prime Financial Group's PS Ratio for today is 0.98.
The historical rank and industry rank for Prime Financial Group's PS Ratio or its related term are showing as below:
ASX:PFG'
s PS Ratio Range Over the Past 10 Years
Min: 0.33 Med: 1.19 Max: 2.45
Current: 0.97
During the past 13 years, Prime Financial Group's highest PS Ratio was 2.45. The lowest was 0.33. And the median was 1.19.
ASX:PFG's PS Ratio is ranked better than 93.74% of 1405
companies
in the Asset Management industry
Industry Median: 7.36
vs ASX:PFG: 0.97
During the past 12 months, the average Revenue per Share Growth Rate of Prime Financial Group was 21.70% per year.
During the past 3 years, the average Revenue per Share Growth Rate was 14.90% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 12.50% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 10.70% per year.
During the past 13 years, Prime Financial Group's highest 3-Year average Revenue per Share Growth Rate was 85.00% per year. The lowest was -4.80% per year. And the median was 13.05% per year.
Back to Basics: PS Ratio
Prime Financial Group (ASX:PFG) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Asset Management subindustry, Prime Financial Group's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Prime Financial Group PS Ratio vs Asset Management Industry
For the Asset Management industry and Financial Services sector, Prime Financial Group's PS Ratio distribution charts can be found below:
* The bar in red indicates where Prime Financial Group's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Prime Financial Group's Share Price of today is A$0.215.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Prime Financial Group's Revenue per Share for the trailing twelve months (TTM) ended in Dec. 2025 was A$0.22.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Prime Financial Group (ASX:PFG) has a PS Ratio of 0.98 as of Jul. 02, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Prime Financial Group and its competitors. This is 18% below median its historical median of 1.19. Over the past decade, Prime Financial Group's PS Ratio has ranged from 0.33 to 2.45. According to the industry distribution chart, Prime Financial Group ranks #88 out of 1405 companies in the Asset Management industry, placing it in the top 6.3%.
Is Prime Financial Group's PS Ratio too high?
Prime Financial Group's current PS Ratio of 0.98 is 18% below median its 10-year median of 1.19. Over the past 10 years, this metric has ranged from a low of 0.33 to a high of 2.45. The Asset Management industry median PS Ratio is 7.36. Prime Financial Group's value of 0.98 is 86.7% below this industry median. Based on the distribution chart, Prime Financial Group ranks #88 out of 1405 companies in the Asset Management industry, which is in the top quartile — a strong position relative to peers. Overall, Prime Financial Group has a GF Score™ of 62/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Prime Financial Group's PS Ratio compare to BLK and BX?
According to the Asset Management industry distribution chart, Prime Financial Group ranks #88 out of 1405 companies for PS Ratio. This places Prime Financial Group in the top 6% of its industry — outperforming the majority of peers. The industry median PS Ratio is 7.36. Prime Financial Group's value of 0.98 is 86.7% below this benchmark. Historically, Prime Financial Group's own PS Ratio has ranged from 0.33 to 2.45 over the past decade. While the company's 10-year median is 1.19 vs. the industry median of 7.36, Prime Financial Group has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for an Asset Management company?
The median PS Ratio among Asset Management companies is 7.36, based on 1,405 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Prime Financial Group's current PS Ratio of 0.98 is 86.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Prime Financial Group and its competitors. For the Asset Management industry, the median PS Ratio is 7.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Prime Financial Group's current PS Ratio is 0.98, which is 18% below median its own 10-year median of 1.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prime Financial Group stock overvalued right now?
Based on GuruFocus' analysis, Prime Financial Group (ASX:PFG) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.29, compared to a current price of A$0.22 — trading 25.9% below its estimated fair value. The current PS Ratio is 0.98, which is 18% below median its 10-year median of 1.19 and 86.7% below the Asset Management industry median of 7.36. Prime Financial Group's overall GF Score™ is 62/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Prime Financial Group (ASX:PFG), the current PS Ratio is 0.98 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Prime Financial Group (ASX:PFG) Overvalued in 2026?
Based on GuruFocus' analysis, Prime Financial Group stock appears to be undervalued.
The current stock price of A$0.22 is trading 25.9% below its estimated GF Value™ of A$0.29.
GuruFocus considers Prime Financial Group to be Modestly Undervalued.
Key valuation signals for ASX:PFG:
PS Ratio: 0.98 (18% below median its 10-year median of 1.19)
GF Value™: A$0.29 vs. price of A$0.22 (25.9% below fair value)
Industry Position: 86.7% below the Asset Management median (#88 of 1405)
No single metric tells the full story. See the ASX:PFG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Prime Financial Group Ltd is an integrated accounting and business advisory, wealth management, and capital advisory company for business owners and family groups. It offers services accounting and tax compliance, start-up services, SME advisory, director and board services, life insurance, estate planning, lending and finance, transaction and restructuring services, superannuation, and others. Its segments are Business Segment and the other to Wealth Management segment. The company generates the majority of its revenue from the Wealth Management segment.
62GF Score
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