Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
PROG HoldingsPRG -0.37%90 EV-to-OCF is 7.50 as of Aug. 17, 2026, which is 14% below its 10-year median of 8.74. GuruFocus rates PRG with a GF Score™ of 90/100 and a GF Value™ of $40.54 (Fairly Valued). The stock has 7 warning signs investors should review. Among 1,091 Business Services companies, PROG Holdings ranks worse than 51.51% on this metric.
EV-to-OCF is calculated as enterprise value divided by its cash flow from operations. As of today, PROG Holdings's Enterprise Value is $2,499 Mil.
PROG Holdings's Cash Flow from Operations for the trailing twelve months (TTM) ended in Jun. 2026 was $333 Mil. Therefore, PROG Holdings's EV-to-OCF for today is 7.50.
The historical rank and industry rank for PROG Holdings's EV-to-OCF or its related term are showing as below:
PRG'
s EV-to-OCF Range Over the Past 10 Years
Min: 2.61 Med: 8.74 Max: 20.61
Current: 7.5
During the past 13 years, the highest EV-to-OCF of PROG Holdings was 20.61. The lowest was 2.61. And the median was 8.74.
PRG's EV-to-OCF is ranked worse than 51.51% of 1091
companies
in the Business Services industry
Industry Median: 7.11
vs PRG: 7.50
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-OCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
PROG Holdings's PE Ratio (TTM) for today is calculated as:
PROG Holdings's share price for today is $42.62.
PROG Holdings's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $3.620.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Cash Flow from Operations is an important financial metric because it represents the cash generated from operating activities at a company's disposal. Companies with a low EV-to-OCF ratio, combined with a strong balance sheet are generally considered as undervalued.
PROG Holdings EV-to-OCF Related Terms
PROG Holdings EV-to-OCF Historical Data
* Premium members only.
The historical data trend for PROG Holdings's EV-to-OCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Rental & Leasing Services subindustry, PROG Holdings's EV-to-OCF, along with its competitors' market caps and EV-to-OCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
PROG Holdings EV-to-OCF vs Business Services Industry
For the Business Services industry and Industrials sector, PROG Holdings's EV-to-OCF distribution charts can be found below:
* The bar in red indicates where PROG Holdings's EV-to-OCF falls into.
PROG Holdings's current Enterprise Value is $2,499 Mil.
PROG Holdings's Cash Flow from Operations for the trailing twelve months (TTM) ended in Jun. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $333 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PROG Holdings (PRG) has a EV-to-OCF of 7.50 as of Aug. 17, 2026. This is 14% below median its historical median of 8.74. Over the past decade, PROG Holdings' EV-to-OCF has ranged from 2.61 to 20.61. According to the industry distribution chart, PROG Holdings ranks #562 out of 1091 companies in the Business Services industry, placing it in the top 51.5%.
Is PROG Holdings' EV-to-OCF too high?
PROG Holdings' current EV-to-OCF of 7.50 is 14% below median its 10-year median of 8.74. Over the past 10 years, this metric has ranged from a low of 2.61 to a high of 20.61. The Business Services industry median EV-to-OCF is 7.11. PROG Holdings' value of 7.50 is 5.5% above this industry median. Based on the distribution chart, PROG Holdings ranks #562 out of 1091 companies in the Business Services industry, which is below the industry midpoint. Overall, PROG Holdings has a GF Score™ of 90/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does PROG Holdings' EV-to-OCF compare to LIME and WLFC?
According to the Business Services industry distribution chart, PROG Holdings ranks #562 out of 1091 companies for EV-to-OCF. This places PROG Holdings in the lower half of its industry. The industry median EV-to-OCF is 7.11. PROG Holdings' value of 7.50 is 5.5% above this benchmark. Historically, PROG Holdings' own EV-to-OCF has ranged from 2.61 to 20.61 over the past decade. While the company's 10-year median is 8.74 vs. the industry median of 7.11, PROG Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-OCF for a Business Services company?
The median EV-to-OCF among Business Services companies is 7.11, based on 1,091 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-OCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-OCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. PROG Holdings's current EV-to-OCF of 7.50 is 5.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-OCF mean?
A high EV-to-OCF can signal that a stock is expensive relative to its fundamentals. For the Business Services industry, the median EV-to-OCF is 7.11 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PROG Holdings's current EV-to-OCF is 7.50, which is 14% below median its own 10-year median of 8.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PROG Holdings stock overvalued right now?
Based on GuruFocus' analysis, PROG Holdings (PRG) is currently considered Fairly Valued. The stock's GF Value™ is $40.54, compared to a current price of $42.62 — trading 5.1% above its estimated fair value. The current EV-to-OCF is 7.50, which is 14% below median its 10-year median of 8.74 and 5.5% above the Business Services industry median of 7.11. PROG Holdings' overall GF Score™ is 90/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-OCF calculated?
EV-to-OCF is calculated from a company's financial statements. For PROG Holdings (PRG), the current EV-to-OCF is 7.50 as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PROG Holdings (PRG) Overvalued in 2026?
Based on GuruFocus' analysis, PROG Holdings stock appears to be overvalued.
The current stock price of $42.62 is trading 5.1% above its estimated GF Value™ of $40.54.
GuruFocus considers PROG Holdings to be Fairly Valued.
Key valuation signals for PRG:
EV-to-OCF: 7.50 (14% below median its 10-year median of 8.74)
GF Value™: $40.54 vs. price of $42.62 (5.1% above fair value)
Industry Position: 5.5% above the Business Services median (#562 of 1091)
No single metric tells the full story. See the PRG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
PROG Holdings Inc is a financial technology holding company that provides transparent and competitive payment options to consumers. The company has two reportable segments: Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial (Vive), an omnichannel provider of second-look revolving credit products. The majority of the revenue of the company is earned through the Progressive Leasing segment.
90GF Score
Get the complete analysis for PRG
EV-to-OCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
PRG has been successfully added to your 
