Kogan.comASX:KGN -4.04%73 EV-to-FCF is 10.57 as of Jul. 08, 2026, which is 20% below its 10-year median of 13.28. GuruFocus rates ASX:KGN with a GF Score™ of 73/100 and a GF Value™ of A$5.05 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 774 Retail - Cyclical companies, Kogan.com ranks better than 57.11% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Kogan.com's Enterprise Value is A$354.2 Mil.
Kogan.com's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was A$33.5 Mil. Therefore, Kogan.com's EV-to-FCF for today is 10.57.
The historical rank and industry rank for Kogan.com's EV-to-FCF or its related term are showing as below:
ASX:KGN'
s EV-to-FCF Range Over the Past 10 Years
Min: -398.72 Med: 13.28 Max: 120.27
Current: 11.08
During the past 9 years, the highest EV-to-FCF of Kogan.com was 120.27. The lowest was -398.72. And the median was 13.28.
ASX:KGN's EV-to-FCF is ranked better than 57.11% of 774
companies
in the Retail - Cyclical industry
Industry Median: 13.775
vs ASX:KGN: 11.08
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Kogan.com's share price for today is A$4.27.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Kogan.com's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Dec. 2025 was A$-0.410.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Kogan.com EV-to-FCF Related Terms
Kogan.com EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Kogan.com's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Retail subindustry, Kogan.com's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kogan.com EV-to-FCF vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Kogan.com's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Kogan.com's EV-to-FCF falls into.
Kogan.com's current Enterprise Value is A$354.2 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. Kogan.com's Free Cash Flow for the trailing twelve months (TTM) ended in Dec. 2025 was A$33.5 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Kogan.com (ASX:KGN) has a EV-to-FCF of 10.57 as of Jul. 08, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Kogan.com and its competitors. This is 20% below median its historical median of 13.28. According to the industry distribution chart, Kogan.com ranks #332 out of 774 companies in the Retail - Cyclical industry, placing it in the top 42.9%.
Is Kogan.com's EV-to-FCF too high?
Kogan.com's current EV-to-FCF of 10.57 is 20% below median its 10-year median of 13.28. The Retail - Cyclical industry median EV-to-FCF is 13.78. Kogan.com's value of 10.57 is 23.3% below this industry median. Based on the distribution chart, Kogan.com ranks #332 out of 774 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, Kogan.com has a GF Score™ of 73/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Kogan.com's EV-to-FCF compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, Kogan.com ranks #332 out of 774 companies for EV-to-FCF. This puts Kogan.com in the upper half of its industry. The industry median EV-to-FCF is 13.78. Kogan.com's value of 10.57 is 23.3% below this benchmark. While the company's 10-year median is 13.28 vs. the industry median of 13.78, Kogan.com has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Retail - Cyclical company?
The median EV-to-FCF among Retail - Cyclical companies is 13.78, based on 774 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kogan.com's current EV-to-FCF of 10.57 is 23.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Kogan.com and its competitors. For the Retail - Cyclical industry, the median EV-to-FCF is 13.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kogan.com's current EV-to-FCF is 10.57, which is 20% below median its own 10-year median of 13.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kogan.com stock overvalued right now?
Based on GuruFocus' analysis, Kogan.com (ASX:KGN) is currently considered Modestly Undervalued. The stock's GF Value™ is A$5.05, compared to a current price of A$4.27 — trading 15.4% below its estimated fair value. The current EV-to-FCF is 10.57, which is 20% below median its 10-year median of 13.28 and 23.3% below the Retail - Cyclical industry median of 13.78. Kogan.com's overall GF Score™ is 73/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Kogan.com (ASX:KGN), the current EV-to-FCF is 10.57 as of Jul. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Kogan.com (ASX:KGN) Overvalued in 2026?
Based on GuruFocus' analysis, Kogan.com stock appears to be undervalued.
The current stock price of A$4.27 is trading 15.4% below its estimated GF Value™ of A$5.05.
GuruFocus considers Kogan.com to be Modestly Undervalued.
Key valuation signals for ASX:KGN:
EV-to-FCF: 10.57 (20% below median its 10-year median of 13.28)
GF Value™: A$5.05 vs. price of A$4.27 (15.4% below fair value)
Industry Position: 23.3% below the Retail - Cyclical median (#332 of 774)
No single metric tells the full story. See the ASX:KGN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
73GF Score
Get the complete analysis for ASX:KGN
EV-to-FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
ASX:KGN has been successfully added to your 
