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YouGovCHIX:YOUL +2.25%61 EV-to-FCF is 25.08 as of Jul. 14, 2026, which is 34% below its 10-year median of 37.86. GuruFocus rates CHIX:YOUL with a GF Score™ of 61/100 and a GF Value™ of £5.68 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 717 Business Services companies, YouGov ranks worse than 73.64% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, YouGov's Enterprise Value is £469.0 Mil.
YouGov's Free Cash Flow for the trailing twelve months (TTM) ended in Jan. 2026 was £18.7 Mil. Therefore, YouGov's EV-to-FCF for today is 25.08.
The historical rank and industry rank for YouGov's EV-to-FCF or its related term are showing as below:
CHIX:YOUl'
s EV-to-FCF Range Over the Past 10 Years
Min: 8.59 Med: 37.86 Max: 108.84
Current: 24.85
During the past 13 years, the highest EV-to-FCF of YouGov was 108.84. The lowest was 8.59. And the median was 37.86.
CHIX:YOUl's EV-to-FCF is ranked worse than 73.64% of 717
companies
in the Business Services industry
Industry Median: 12.64
vs CHIX:YOUl: 24.85
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
As of today (2026-07-14), YouGov's stock price is £2.501.
YouGov's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jan. 2026 was £0.104. Therefore, YouGov's PE Ratio (TTM) for today is 24.05.
YouGov (CHIX:YOUl) EV-to-FCF Explanation
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
YouGov's share price for today is £2.501.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. YouGov's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Jan. 2026 was £0.104.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
YouGov EV-to-FCF Related Terms
YouGov EV-to-FCF Historical Data
* Premium members only.
The historical data trend for YouGov's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Consulting Services subindustry, YouGov's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov EV-to-FCF vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where YouGov's EV-to-FCF falls into.
YouGov's current Enterprise Value is £469.0 Mil.
For company reported semi-annually, GuruFocus uses latest annual data as the TTM data. YouGov's Free Cash Flow for the trailing twelve months (TTM) ended in Jan. 2026 was £18.7 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YouGov (CHIX:YOUL) has a EV-to-FCF of 25.08 as of Jul. 14, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on YouGov and its competitors. This is 34% below median its historical median of 37.86. Over the past decade, YouGov's EV-to-FCF has ranged from 8.59 to 108.84. According to the industry distribution chart, YouGov ranks #528 out of 717 companies in the Business Services industry, placing it in the top 73.6%.
Is YouGov's EV-to-FCF too high?
YouGov's current EV-to-FCF of 25.08 is 34% below median its 10-year median of 37.86. Over the past 10 years, this metric has ranged from a low of 8.59 to a high of 108.84. The Business Services industry median EV-to-FCF is 12.64. YouGov's value of 25.08 is 98.4% above this industry median. Based on the distribution chart, YouGov ranks #528 out of 717 companies in the Business Services industry, which is below the industry midpoint. Overall, YouGov has a GF Score™ of 61/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's EV-to-FCF compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #528 out of 717 companies for EV-to-FCF. This places YouGov in the lower half of its industry. The industry median EV-to-FCF is 12.64. YouGov's value of 25.08 is 98.4% above this benchmark. Historically, YouGov's own EV-to-FCF has ranged from 8.59 to 108.84 over the past decade. While the company's 10-year median is 37.86 vs. the industry median of 12.64, YouGov has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for a Business Services company?
The median EV-to-FCF among Business Services companies is 12.64, based on 717 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current EV-to-FCF of 25.08 is 98.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on YouGov and its competitors. For the Business Services industry, the median EV-to-FCF is 12.64 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current EV-to-FCF is 25.08, which is 34% below median its own 10-year median of 37.86. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (CHIX:YOUL) is currently considered Possible Value Trap. The stock's GF Value™ is £5.68, compared to a current price of £2.50 — trading 56% below its estimated fair value. The current EV-to-FCF is 25.08, which is 34% below median its 10-year median of 37.86 and 98.4% above the Business Services industry median of 12.64. YouGov's overall GF Score™ is 61/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For YouGov (CHIX:YOUL), the current EV-to-FCF is 25.08 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (CHIX:YOUL) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.50 is trading 56% below its estimated GF Value™ of £5.68.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for CHIX:YOUL:
EV-to-FCF: 25.08 (34% below median its 10-year median of 37.86)
GF Value™: £5.68 vs. price of £2.50 (56% below fair value)
Industry Position: 98.4% above the Business Services median (#528 of 717)
No single metric tells the full story. See the CHIX:YOUL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
61GF Score
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