YouGov (CHIX:YOUL) Stock Based Compensation: £1.6 Mil (TTM As of Jan. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:YOUL YouGov PLC CHIX:YOUL
61 GF Score
Price £2.50
GF Value £5.68
Valuation Possible Value Trap
! 6 Warning Signs
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What is YouGov Stock Based Compensation?

YouGov CHIX:YOUL +2.25% 61 Stock Based Compensation is £1.6 Mil as of Jan. 2026. GuruFocus rates CHIX:YOUL with a GF Score™ of 61/100 and a GF Value™ of £5.68 (Possible Value Trap). The stock has 6 warning signs investors should review.

YouGov's Stock Based Compensation for the six months ended in Jan. 2026 was £0.9 Mil. Its Stock Based Compensation for the trailing twelve months (TTM) ended in Jan. 2026 was £1.6 Mil.

YouGov Stock Based Compensation Related Terms

YouGov Stock Based Compensation Historical Data

* Premium members only.

The historical data trend for YouGov's Stock Based Compensation can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

YouGov Stock Based Compensation Chart

YouGov Annual Data
Trend Jul16 Jul17 Jul18 Jul19 Jul20 Jul21 Jul22 Jul23 Jul24 Jul25
Stock Based Compensation
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5.10 2.90 7.60 0.10 1.20

YouGov Semi-Annual Data
Jul16 Jan17 Jul17 Jan18 Jul18 Jan19 Jul19 Jan20 Jul20 Jan21 Jul21 Jan22 Jul22 Jan23 Jul23 Jan24 Jul24 Jan25 Jul25 Jan26
Stock Based Compensation Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.10 0.20 0.50 0.70 0.90
CHIX:YOUL
61GF Score
YouGov PLC CHIX:YOUL
Stock Based Compensation is just one metric. See GF Score™, valuation, warning signs, and more.
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YouGov Stock Based Compensation Calculation

Stock Based Compensation is a way corporations use stock options to reward employees. It provides executives and employees the opportunity to share in the growth of the company and, if structured properly, can align their interests with the interests of the company's shareholders and investors, without burning the company's cash on hand.

Stock Based Compensation for the trailing twelve months (TTM) ended in Jan. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was £1.6 Mil.

What does a Stock Based Compensation of £1.6 Mil mean?
YouGov (CHIX:YOUL) has a Stock Based Compensation of £1.6 Mil as of Jan. 2026. Stock based compensation is the amount of company stock issued as employee benefits. View historical data for YouGov and its competitors.
Is YouGov's Stock Based Compensation too high?
YouGov's current Stock Based Compensation is £1.6 Mil. Overall, YouGov has a GF Score™ of 61/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Stock Based Compensation compare to VRSK and EFX?
YouGov's Stock Based Compensation of £1.6 Mil can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Stock Based Compensation for a Business Services company?
A good Stock Based Compensation depends on the Business Services industry context. However, Stock Based Compensation should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Stock Based Compensation mean?
A high Stock Based Compensation can signal that a stock is expensive relative to its fundamentals. Stock based compensation is the amount of company stock issued as employee benefits. View historical data for YouGov and its competitors. YouGov's current Stock Based Compensation is £1.6 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (CHIX:YOUL) is currently considered Possible Value Trap. The stock's GF Value™ is £5.68, compared to a current price of £2.50 — trading 56% below its estimated fair value. The current Stock Based Compensation is £1.6 Mil. YouGov's overall GF Score™ is 61/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Stock Based Compensation calculated?
Stock Based Compensation is calculated from a company's financial statements. For YouGov (CHIX:YOUL), the current Stock Based Compensation is £1.6 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is YouGov (CHIX:YOUL) Overvalued in 2026?

Based on GuruFocus' analysis, YouGov stock appears to be undervalued. The current stock price of £2.50 is trading 56% below its estimated GF Value™ of £5.68. GuruFocus considers YouGov to be Possible Value Trap.

Key valuation signals for CHIX:YOUL:

  • Stock Based Compensation: £1.6 Mil
  • GF Value™: £5.68 vs. price of £2.50 (56% below fair value)
  • GF Score™: 61/100 with 6 warning signs

No single metric tells the full story. See the CHIX:YOUL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

YouGov Business Description

Other Exchanges YUGVF:USAYOU:UKY1G:Germany
Address 50 Featherstone Street, London, GBR, EC1Y 8RT
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
61GF Score

Get the complete analysis for CHIX:YOUL

Stock Based Compensation is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£2.50
Price
£5.68
GF Value