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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. YouGov's selling, general, & admin. expense for the
six
months ended in Jan. 2026 was £133.3 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jan. 2026 was £296.9 Mil.
YouGov (CHIX:YOUl) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
YouGov Selling, General, & Admin. Expense Related Terms
YouGov Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for YouGov's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:YOUL vs VRSK, EFX, BAH: Selling, General, & Admin. Expense Comparison
For the Consulting Services subindustry, YouGov's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov Selling, General, & Admin. Expense vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where YouGov's Selling, General, & Admin. Expense falls into.
YouGov Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jan. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was £296.9 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of £296.9 Mil mean?
YouGov (CHIX:YOUL) has a Selling, General, & Admin. Expense of £296.9 Mil as of Jan. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on YouGov and its competitors.
Is YouGov's Selling, General, & Admin. Expense too high?
YouGov's current Selling, General, & Admin. Expense is £296.9 Mil. Overall, YouGov has a GF Score™ of 61/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Selling, General, & Admin. Expense compare to VRSK and EFX?
YouGov's Selling, General, & Admin. Expense of £296.9 Mil can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Business Services company?
A good Selling, General, & Admin. Expense depends on the Business Services industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on YouGov and its competitors. YouGov's current Selling, General, & Admin. Expense is £296.9 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (CHIX:YOUL) is currently considered Possible Value Trap. The stock's GF Value™ is £5.68, compared to a current price of £2.50 — trading 56% below its estimated fair value. The current Selling, General, & Admin. Expense is £296.9 Mil. YouGov's overall GF Score™ is 61/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For YouGov (CHIX:YOUL), the current Selling, General, & Admin. Expense is £296.9 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (CHIX:YOUL) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.50 is trading 56% below its estimated GF Value™ of £5.68.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for CHIX:YOUL:
Selling, General, & Admin. Expense: £296.9 Mil
GF Value™: £5.68 vs. price of £2.50 (56% below fair value)
No single metric tells the full story. See the CHIX:YOUL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
61GF Score
Get the complete analysis for CHIX:YOUL
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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