YouGov (CHIX:YOUL) Return-on-Tangible-Asset: 8.32% (As of Jan. 2026) — 21% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:YOUL YouGov PLC CHIX:YOUL
61 GF Score
Price £2.50
GF Value £5.68
Valuation Possible Value Trap
! 6 Warning Signs
View Full Analysis

What is YouGov Return-on-Tangible-Asset?

YouGov CHIX:YOUL +2.25% 61 Return-on-Tangible-Asset is 8.32% as of Jan. 2026, which is 21% below its 10-year median of 10.49. GuruFocus rates CHIX:YOUL with a GF Score™ of 61/100 and a GF Value™ of £5.68 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,096 Business Services companies, YouGov ranks better than 67.52% on this metric.

Return-on-Tangible-Asset is calculated as Net Income divided by its average total tangible assets. Total tangible assets equals to Total Assets minus Intangible Assets. YouGov's annualized Net Income for the quarter that ended in Jan. 2026 was £13.4 Mil. YouGov's average total tangible assets for the quarter that ended in Jan. 2026 was £161.0 Mil. Therefore, YouGov's annualized Return-on-Tangible-Asset for the quarter that ended in Jan. 2026 was 8.32%.

The historical rank and industry rank for YouGov's Return-on-Tangible-Asset or its related term are showing as below:

CHIX:YOUl' s Return-on-Tangible-Asset Range Over the Past 10 Years
Min: -1.29   Med: 10.49   Max: 22.12
Current: 7.54

During the past 13 years, YouGov's highest Return-on-Tangible-Asset was 22.12%. The lowest was -1.29%. And the median was 10.49%.

CHIX:YOUl's Return-on-Tangible-Asset is ranked better than
67.52% of 1096 companies
in the Business Services industry
Industry Median: 3.955 vs CHIX:YOUl: 7.54

YouGov  (CHIX:YOUl) Return-on-Tangible-Asset Explanation

Return-on-Tangible-Asset measures the rate of return on the average total tangible assets (total assets minus intangible assets). Tangible means physical in nature. Intangible Assets are assets that are not physical in nature, and typically "derive their value from legal or intellectual rights." Return-on-Tangible-Asset measures a firm's efficiency at generating profits from its tangible assets. It shows how well a company uses what it has to generate earnings. Return-on-Tangible-Assets can vary drastically across industries. Therefore, Return-on-Tangible-Asset should not be used to compare companies in different industries.


Be Aware

Like ROE and ROA, Return-on-Tangible-Asset is calculated with only 12 months data. Fluctuations in the company’s earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. Return-on-Tangible-Asset can be affected by events such as stock buyback or issuance, and by a company’s tax rate and its interest payment. Return-on-Tangible-Asset may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high Return-on-Tangible-Asset may indicate vulnerability in the durability of the competitive advantage.


YouGov Return-on-Tangible-Asset Related Terms


YouGov Return-on-Tangible-Asset Historical Data

* Premium members only.

The historical data trend for YouGov's Return-on-Tangible-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

YouGov Return-on-Tangible-Asset Chart

YouGov Annual Data
Trend Jul16 Jul17 Jul18 Jul19 Jul20 Jul21 Jul22 Jul23 Jul24 Jul25
Return-on-Tangible-Asset
Get a 7-Day Free Trial Premium Member Only Premium Member Only 12.35 14.83 22.12 -1.29 7.50

YouGov Semi-Annual Data
Jul16 Jan17 Jul17 Jan18 Jul18 Jan19 Jul19 Jan20 Jul20 Jan21 Jul21 Jan22 Jul22 Jan23 Jul23 Jan24 Jul24 Jan25 Jul25 Jan26
Return-on-Tangible-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.02 -7.89 9.16 6.49 8.32

CHIX:YOUL vs VRSK, EFX, BAH: Return-on-Tangible-Asset Comparison

For the Consulting Services subindustry, YouGov's Return-on-Tangible-Asset, along with its competitors' market caps and Return-on-Tangible-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


YouGov Return-on-Tangible-Asset vs Business Services Industry

For the Business Services industry and Industrials sector, YouGov's Return-on-Tangible-Asset distribution charts can be found below:

* The bar in red indicates where YouGov's Return-on-Tangible-Asset falls into.


CHIX:YOUL
61GF Score
YouGov PLC CHIX:YOUL
Return-on-Tangible-Asset is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

YouGov Return-on-Tangible-Asset Calculation

YouGov's annualized Return-on-Tangible-Asset for the fiscal year that ended in Jul. 2025 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(A: Jul. 2025 )  (A: Jul. 2024 )(A: Jul. 2025 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(A: Jul. 2025 )  (A: Jul. 2024 )(A: Jul. 2025 )
=13.4/( (181.7+175.5)/ 2 )
=13.4/178.6
=7.50 %

YouGov's annualized Return-on-Tangible-Asset for the quarter that ended in Jan. 2026 is calculated as:

Return-on-Tangible-Asset=Net Income/( (Total Tangible Assets+Total Tangible Assets)/ count )
(Q: Jan. 2026 )  (Q: Jul. 2025 )(Q: Jan. 2026 )
=Net Income/( (Total Assets - Intangible Assets+Total Assets - Intangible Assets)/ count )
(Q: Jan. 2026 )  (Q: Jul. 2025 )(Q: Jan. 2026 )
=13.4/( (175.5+146.5)/ 2 )
=13.4/161
=8.32 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual Return-on-Tangible-Asset, the net income of the last fiscal year and the average total tangible assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is two times the semi-annual (Jan. 2026) net income data.

What does a Return-on-Tangible-Asset of 8.32% mean?
YouGov (CHIX:YOUL) has a Return-on-Tangible-Asset of 8.32% as of Jan. 2026. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on YouGov and its competitors. This is 21% below median its historical median of 10.49. According to the industry distribution chart, YouGov ranks #356 out of 1096 companies in the Business Services industry, placing it in the top 32.5%.
Is YouGov's Return-on-Tangible-Asset too high?
YouGov's current Return-on-Tangible-Asset of 8.32% is 21% below median its 10-year median of 10.49. The Business Services industry median Return-on-Tangible-Asset is 3.96. YouGov's value of 8.32% is 110.4% above this industry median. Based on the distribution chart, YouGov ranks #356 out of 1096 companies in the Business Services industry, which is above the industry midpoint. Overall, YouGov has a GF Score™ of 61/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Return-on-Tangible-Asset compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #356 out of 1096 companies for Return-on-Tangible-Asset. This puts YouGov in the upper half of its industry. The industry median Return-on-Tangible-Asset is 3.96. YouGov's value of 8.32% is 110.4% above this benchmark. While the company's 10-year median is 10.49 vs. the industry median of 3.96, YouGov has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Return-on-Tangible-Asset for a Business Services company?
The median Return-on-Tangible-Asset among Business Services companies is 3.96, based on 1,096 companies in the industry. Companies in the top quartile (top 25%) have a Return-on-Tangible-Asset significantly above this median, while those in the bottom quartile fall well below. However, Return-on-Tangible-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current Return-on-Tangible-Asset of 8.32% is 110.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Return-on-Tangible-Asset mean?
A high Return-on-Tangible-Asset can signal that a stock is expensive relative to its fundamentals. Return on tangible assets is the ratio of current-period net income to average two-period tangible assets. View historical data on YouGov and its competitors. For the Business Services industry, the median Return-on-Tangible-Asset is 3.96 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current Return-on-Tangible-Asset is 8.32%, which is 21% below median its own 10-year median of 10.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (CHIX:YOUL) is currently considered Possible Value Trap. The stock's GF Value™ is £5.68, compared to a current price of £2.50 — trading 56% below its estimated fair value. The current Return-on-Tangible-Asset is 8.32%, which is 21% below median its 10-year median of 10.49 and 110.4% above the Business Services industry median of 3.96. YouGov's overall GF Score™ is 61/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Return-on-Tangible-Asset calculated?
Return-on-Tangible-Asset is calculated from a company's financial statements. For YouGov (CHIX:YOUL), the current Return-on-Tangible-Asset is 8.32% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is YouGov (CHIX:YOUL) Overvalued in 2026?

Based on GuruFocus' analysis, YouGov stock appears to be undervalued. The current stock price of £2.50 is trading 56% below its estimated GF Value™ of £5.68. GuruFocus considers YouGov to be Possible Value Trap.

Key valuation signals for CHIX:YOUL:

  • Return-on-Tangible-Asset: 8.32% (21% below median its 10-year median of 10.49)
  • GF Value™: £5.68 vs. price of £2.50 (56% below fair value)
  • GF Score™: 61/100 with 6 warning signs
  • Industry Position: 110.4% above the Business Services median (#356 of 1096)

No single metric tells the full story. See the CHIX:YOUL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


YouGov Business Description

Other Exchanges YUGVF:USAYOU:UKY1G:Germany
Address 50 Featherstone Street, London, GBR, EC1Y 8RT
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
61GF Score

Get the complete analysis for CHIX:YOUL

Return-on-Tangible-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£2.50
Price
£5.68
GF Value