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YouGovCHIX:YOUL +2.25%61 10-Year ROIIC % is 3.54 as of Jul. 2025. GuruFocus rates CHIX:YOUL with a GF Score™ of 61/100 and a GF Value™ of £5.68 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 842 Business Services companies, YouGov ranks worse than 53.92% on this metric.
10-Year Return on Invested Incremental Capital (10-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 10-year.
YouGov's 10-Year ROIIC % for the quarter that ended in Jul. 2025 was 3.54%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for YouGov's 10-Year ROIIC % or its related term are showing as below:
CHIX:YOUl's 10-Year ROIIC % is ranked worse than 53.92% of 842
companies
in the Business Services industry
Industry Median: 4.66
vs CHIX:YOUl: 3.54
YouGov (CHIX:YOUl) 10-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
YouGov 10-Year ROIIC % Related Terms
YouGov 10-Year ROIIC % Historical Data
* Premium members only.
The historical data trend for YouGov's 10-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:YOUL vs VRSK, EFX, BAH: 10-Year ROIIC % Comparison
For the Consulting Services subindustry, YouGov's 10-Year ROIIC %, along with its competitors' market caps and 10-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov 10-Year ROIIC % vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's 10-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where YouGov's 10-Year ROIIC % falls into.
YouGov's 10-Year ROIIC % for the quarter that ended in Jul. 2025 is calculated as:
10-Year ROIIC %
=
10-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
10-Year Incremental Invested Capital**
=
( 22.72732 (Jul. 2025) - 2.865 (Jul. 2015) )
/
( 631.8 (Jul. 2025) - 71.294 (Jul. 2015) )
=
19.86232
/
560.506
=
3.54%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 10-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
YouGov (CHIX:YOUL) has a 10-Year ROIIC % of 3.54 as of Jul. 2025. 10-Year ROIIC % measures the change in earnings as a percentage of change in investment over 10-year. View historical data on YouGov and its competitors. According to the industry distribution chart, YouGov ranks #454 out of 842 companies in the Business Services industry, placing it in the top 53.9%.
Is YouGov's 10-Year ROIIC % too high?
YouGov's current 10-Year ROIIC % is 3.54. The Business Services industry median 10-Year ROIIC % is 4.66. YouGov's value of 3.54 is 24% below this industry median. Based on the distribution chart, YouGov ranks #454 out of 842 companies in the Business Services industry, which is below the industry midpoint. Overall, YouGov has a GF Score™ of 61/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's 10-Year ROIIC % compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #454 out of 842 companies for 10-Year ROIIC %. This places YouGov in the lower half of its industry. The industry median 10-Year ROIIC % is 4.66. YouGov's value of 3.54 is 24% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 10-Year ROIIC % for a Business Services company?
The median 10-Year ROIIC % among Business Services companies is 4.66, based on 842 companies in the industry. Companies in the top quartile (top 25%) have a 10-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 10-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current 10-Year ROIIC % of 3.54 is 24% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 10-Year ROIIC % mean?
A high 10-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 10-Year ROIIC % measures the change in earnings as a percentage of change in investment over 10-year. View historical data on YouGov and its competitors. For the Business Services industry, the median 10-Year ROIIC % is 4.66 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current 10-Year ROIIC % is 3.54. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (CHIX:YOUL) is currently considered Possible Value Trap. The stock's GF Value™ is £5.68, compared to a current price of £2.50 — trading 56% below its estimated fair value. The current 10-Year ROIIC % is 3.54 and 24% below the Business Services industry median of 4.66. YouGov's overall GF Score™ is 61/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 10-Year ROIIC % calculated?
10-Year ROIIC % is calculated from a company's financial statements. For YouGov (CHIX:YOUL), the current 10-Year ROIIC % is 3.54 as of Jul. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (CHIX:YOUL) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.50 is trading 56% below its estimated GF Value™ of £5.68.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for CHIX:YOUL:
10-Year ROIIC %: 3.54
GF Value™: £5.68 vs. price of £2.50 (56% below fair value)
Industry Position: 24% below the Business Services median (#454 of 842)
No single metric tells the full story. See the CHIX:YOUL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
61GF Score
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