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YouGovCHIX:YOUL +2.25%61 10-Year RORE % is 7.14 as of Jan. 2026. GuruFocus rates CHIX:YOUL with a GF Score™ of 61/100 and a GF Value™ of £5.68 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 615 Business Services companies, YouGov ranks better than 61.95% on this metric.
Return on Retained Earnings (RORE) is an indicator of a company's growth potential, it shows how much a company earns by reinvesting its retained earnings, i.e. profits after dividend payments.
YouGov's 10-Year RORE % for the quarter that ended in Jan. 2026 was 7.14%.
The industry rank for YouGov's 10-Year RORE % or its related term are showing as below:
CHIX:YOUl's 10-Year RORE % is ranked better than 61.95% of 615
companies
in the Business Services industry
Industry Median: 7.65
vs CHIX:YOUl: 7.14
YouGov (CHIX:YOUl) 10-Year RORE % Explanation
Return on Retained Earnings (RORE) is important to investors because it reveals a company's efficiency and growth potential. A higher RORE indicates a higher return. A high RORE indicates that the company should reinvest profits into the business. A lower RORE suggests that the company should distribute profits to shareholders by paying out dividends, since those dollars aren't generating much additional growth for the company.
There are a several different ways to arrive at the Return on Retained Earnings. The simplest way to calculate it is by using published information on Earnings per Share (EPS) and Dividend per Share (DPS) over a selected period. Here, 10-year period is chosen.
Be Aware
Please keep in mind that the RORE is relative to the nature of the business and its competitors. If another company in the same sector is producing a lower return on retained earnings, it doesn’t necessarily mean it’s a bad investment. It may just suggest the company is older and no longer in a high growth stage. At such a stage in the business cycle, it would be expected to see a lower RORE and higher dividend payout.
YouGov 10-Year RORE % Related Terms
YouGov 10-Year RORE % Historical Data
* Premium members only.
The historical data trend for YouGov's 10-Year RORE % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:YOUL vs VRSK, EFX, BAH: 10-Year RORE % Comparison
For the Consulting Services subindustry, YouGov's 10-Year RORE %, along with its competitors' market caps and 10-Year RORE % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov 10-Year RORE % vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's 10-Year RORE % distribution charts can be found below:
* The bar in red indicates where YouGov's 10-Year RORE % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of 10-Year RORE %, the most recent and first period EPS (Diluted) is the trailing twelve months (TTM) data ended in Jan. 2026 and 10-year before.
YouGov (CHIX:YOUL) has a 10-Year RORE % of 7.14 as of Jan. 2026. 10-Year RORE % shows how much a company earns by reinvesting its retained earnings in 10-year. View historical data on YouGov and its competitors. According to the industry distribution chart, YouGov ranks #234 out of 615 companies in the Business Services industry, placing it in the top 38%.
Is YouGov's 10-Year RORE % too high?
YouGov's current 10-Year RORE % is 7.14. The Business Services industry median 10-Year RORE % is 7.65. YouGov's value of 7.14 is 6.7% below this industry median. Based on the distribution chart, YouGov ranks #234 out of 615 companies in the Business Services industry, which is above the industry midpoint. Overall, YouGov has a GF Score™ of 61/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's 10-Year RORE % compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #234 out of 615 companies for 10-Year RORE %. This puts YouGov in the upper half of its industry. The industry median 10-Year RORE % is 7.65. YouGov's value of 7.14 is 6.7% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 10-Year RORE % for a Business Services company?
The median 10-Year RORE % among Business Services companies is 7.65, based on 615 companies in the industry. Companies in the top quartile (top 25%) have a 10-Year RORE % significantly above this median, while those in the bottom quartile fall well below. However, 10-Year RORE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current 10-Year RORE % of 7.14 is 6.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 10-Year RORE % mean?
A high 10-Year RORE % can signal that a stock is expensive relative to its fundamentals. 10-Year RORE % shows how much a company earns by reinvesting its retained earnings in 10-year. View historical data on YouGov and its competitors. For the Business Services industry, the median 10-Year RORE % is 7.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current 10-Year RORE % is 7.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (CHIX:YOUL) is currently considered Possible Value Trap. The stock's GF Value™ is £5.68, compared to a current price of £2.50 — trading 56% below its estimated fair value. The current 10-Year RORE % is 7.14 and 6.7% below the Business Services industry median of 7.65. YouGov's overall GF Score™ is 61/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 10-Year RORE % calculated?
10-Year RORE % is calculated from a company's financial statements. For YouGov (CHIX:YOUL), the current 10-Year RORE % is 7.14 as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (CHIX:YOUL) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.50 is trading 56% below its estimated GF Value™ of £5.68.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for CHIX:YOUL:
10-Year RORE %: 7.14
GF Value™: £5.68 vs. price of £2.50 (56% below fair value)
Industry Position: 6.7% below the Business Services median (#234 of 615)
No single metric tells the full story. See the CHIX:YOUL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
61GF Score
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