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YouGovCHIX:YOUL +2.25%61 Cyclically Adjusted PB Ratio is 1.88 as of Jul. 14, 2026, which is 74% below its 10-year median of 7.19. GuruFocus rates CHIX:YOUL with a GF Score™ of 61/100 and a GF Value™ of £5.68 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 730 Business Services companies, YouGov ranks worse than 56.44% on this metric.
As of today (2026-07-14), YouGov's current share price is £2.501. YouGov's Cyclically Adjusted Book per Share for the fiscal year that ended in Jul25 was £1.33. YouGov's Cyclically Adjusted PB Ratio for today is 1.88.
The historical rank and industry rank for YouGov's Cyclically Adjusted PB Ratio or its related term are showing as below:
CHIX:YOUl'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 1.21 Med: 7.19 Max: 19.28
Current: 1.84
During the past 13 years, YouGov's highest Cyclically Adjusted PB Ratio was 19.28. The lowest was 1.21. And the median was 7.19.
CHIX:YOUl's Cyclically Adjusted PB Ratio is ranked worse than 56.44% of 730
companies
in the Business Services industry
Industry Median: 1.57
vs CHIX:YOUl: 1.84
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
YouGov's adjusted book value per share data of for the fiscal year that ended in Jul25 was £1.632. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is £1.33 for the trailing ten years ended in Jul25.
Shiller PE for Stocks: The True Measure of Stock Valuation
YouGov (CHIX:YOUl) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
YouGov Cyclically Adjusted PB Ratio Related Terms
YouGov Cyclically Adjusted PB Ratio Historical Data
* Premium members only.
The historical data trend for YouGov's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:YOUL vs VRSK, EFX, BAH: Cyclically Adjusted PB Ratio Comparison
For the Consulting Services subindustry, YouGov's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov Cyclically Adjusted PB Ratio vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where YouGov's Cyclically Adjusted PB Ratio falls into.
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
YouGov's Cyclically Adjusted PB Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 1.88 mean?
YouGov (CHIX:YOUL) has a Cyclically Adjusted PB Ratio of 1.88 as of Jul. 14, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on YouGov and its competitors. This is 74% below median its historical median of 7.19. Over the past decade, YouGov's Cyclically Adjusted PB Ratio has ranged from 1.21 to 19.28. According to the industry distribution chart, YouGov ranks #412 out of 730 companies in the Business Services industry, placing it in the top 56.4%.
Is YouGov's Cyclically Adjusted PB Ratio too high?
YouGov's current Cyclically Adjusted PB Ratio of 1.88 is 74% below median its 10-year median of 7.19. Over the past 10 years, this metric has ranged from a low of 1.21 to a high of 19.28. The Business Services industry median Cyclically Adjusted PB Ratio is 1.57. YouGov's value of 1.88 is 19.7% above this industry median. Based on the distribution chart, YouGov ranks #412 out of 730 companies in the Business Services industry, which is below the industry midpoint. Overall, YouGov has a GF Score™ of 61/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Cyclically Adjusted PB Ratio compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #412 out of 730 companies for Cyclically Adjusted PB Ratio. This places YouGov in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.57. YouGov's value of 1.88 is 19.7% above this benchmark. Historically, YouGov's own Cyclically Adjusted PB Ratio has ranged from 1.21 to 19.28 over the past decade. While the company's 10-year median is 7.19 vs. the industry median of 1.57, YouGov has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Business Services company?
The median Cyclically Adjusted PB Ratio among Business Services companies is 1.57, based on 730 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current Cyclically Adjusted PB Ratio of 1.88 is 19.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on YouGov and its competitors. For the Business Services industry, the median Cyclically Adjusted PB Ratio is 1.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current Cyclically Adjusted PB Ratio is 1.88, which is 74% below median its own 10-year median of 7.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (CHIX:YOUL) is currently considered Possible Value Trap. The stock's GF Value™ is £5.68, compared to a current price of £2.50 — trading 56% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.88, which is 74% below median its 10-year median of 7.19 and 19.7% above the Business Services industry median of 1.57. YouGov's overall GF Score™ is 61/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For YouGov (CHIX:YOUL), the current Cyclically Adjusted PB Ratio is 1.88 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (CHIX:YOUL) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of £2.50 is trading 56% below its estimated GF Value™ of £5.68.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for CHIX:YOUL:
Cyclically Adjusted PB Ratio: 1.88 (74% below median its 10-year median of 7.19)
GF Value™: £5.68 vs. price of £2.50 (56% below fair value)
Industry Position: 19.7% above the Business Services median (#412 of 730)
No single metric tells the full story. See the CHIX:YOUL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
61GF Score
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