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Playtika HoldingSTU:8II -2.79%66 EV-to-FCF is 6.82 as of Jul. 19, 2026, which is 43% below its 10-year median of 11.87. GuruFocus rates STU:8II with a GF Score™ of 66/100 and a GF Value™ of €6.58 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 339 Interactive Media companies, Playtika Holding ranks better than 61.06% on this metric.
EV-to-FCF is calculated as enterprise value divided by its free cash flow. As of today, Playtika Holding's Enterprise Value is €2,870 Mil.
Playtika Holding's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 was €421 Mil. Therefore, Playtika Holding's EV-to-FCF for today is 6.82.
The historical rank and industry rank for Playtika Holding's EV-to-FCF or its related term are showing as below:
STU:8II'
s EV-to-FCF Range Over the Past 10 Years
Min: 5.66 Med: 11.87 Max: 37.73
Current: 6.66
During the past 9 years, the highest EV-to-FCF of Playtika Holding was 37.73. The lowest was 5.66. And the median was 11.87.
STU:8II's EV-to-FCF is ranked better than 61.06% of 339
companies
in the Interactive Media industry
Industry Median: 10.38
vs STU:8II: 6.66
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
EV-to-FCF is a valuation multiple that allows analysts and investors to compare stocks, preferably in the same sector or industry. This important multiple is often used in conjunction with, or as an alternative to, the PE Ratio (TTM) to determine the fair market value of a company.
Playtika Holding's PE Ratio (TTM) for today is calculated as:
Playtika Holding's share price for today is €3.48.
Playtika Holding's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €-0.658.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Enterprise Value is used because it is a more complete measure in reflecting how much an investor pays when buying a company. Free Cash Flow is an important financial metric because it represents the actual amount of cash at a company's disposal. Companies with a low EV-to-FCF ratio, combined with a strong balance sheet are generally considered as undervalued.
Playtika Holding EV-to-FCF Related Terms
Playtika Holding EV-to-FCF Historical Data
* Premium members only.
The historical data trend for Playtika Holding's EV-to-FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Electronic Gaming & Multimedia subindustry, Playtika Holding's EV-to-FCF, along with its competitors' market caps and EV-to-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Playtika Holding EV-to-FCF vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Playtika Holding's EV-to-FCF distribution charts can be found below:
* The bar in red indicates where Playtika Holding's EV-to-FCF falls into.
Playtika Holding's current Enterprise Value is €2,870 Mil.
Playtika Holding's Free Cash Flow for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €421 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Playtika Holding (STU:8II) has a EV-to-FCF of 6.82 as of Jul. 19, 2026. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Playtika Holding and its competitors. This is 43% below median its historical median of 11.87. Over the past decade, Playtika Holding's EV-to-FCF has ranged from 5.66 to 37.73. According to the industry distribution chart, Playtika Holding ranks #132 out of 339 companies in the Interactive Media industry, placing it in the top 38.9%.
Is Playtika Holding's EV-to-FCF too high?
Playtika Holding's current EV-to-FCF of 6.82 is 43% below median its 10-year median of 11.87. Over the past 10 years, this metric has ranged from a low of 5.66 to a high of 37.73. The Interactive Media industry median EV-to-FCF is 10.38. Playtika Holding's value of 6.82 is 34.3% below this industry median. Based on the distribution chart, Playtika Holding ranks #132 out of 339 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Playtika Holding has a GF Score™ of 66/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Playtika Holding's EV-to-FCF compare to DDI and GRVY?
According to the Interactive Media industry distribution chart, Playtika Holding ranks #132 out of 339 companies for EV-to-FCF. This puts Playtika Holding in the upper half of its industry. The industry median EV-to-FCF is 10.38. Playtika Holding's value of 6.82 is 34.3% below this benchmark. Historically, Playtika Holding's own EV-to-FCF has ranged from 5.66 to 37.73 over the past decade. While the company's 10-year median is 11.87 vs. the industry median of 10.38, Playtika Holding has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good EV-to-FCF for an Interactive Media company?
The median EV-to-FCF among Interactive Media companies is 10.38, based on 339 companies in the industry. Companies in the top quartile (top 25%) have a EV-to-FCF significantly above this median, while those in the bottom quartile fall well below. However, EV-to-FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Playtika Holding's current EV-to-FCF of 6.82 is 34.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high EV-to-FCF mean?
A high EV-to-FCF can signal that a stock is expensive relative to its fundamentals. EV to FCF ratio is the company's enterprise value divided by free cash flow. View historical data on Playtika Holding and its competitors. For the Interactive Media industry, the median EV-to-FCF is 10.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Playtika Holding's current EV-to-FCF is 6.82, which is 43% below median its own 10-year median of 11.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Playtika Holding stock overvalued right now?
Based on GuruFocus' analysis, Playtika Holding (STU:8II) is currently considered Possible Value Trap. The stock's GF Value™ is €6.58, compared to a current price of €3.48 — trading 47.1% below its estimated fair value. The current EV-to-FCF is 6.82, which is 43% below median its 10-year median of 11.87 and 34.3% below the Interactive Media industry median of 10.38. Playtika Holding's overall GF Score™ is 66/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is EV-to-FCF calculated?
EV-to-FCF is calculated from a company's financial statements. For Playtika Holding (STU:8II), the current EV-to-FCF is 6.82 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Playtika Holding (STU:8II) Overvalued in 2026?
Based on GuruFocus' analysis, Playtika Holding stock appears to be undervalued.
The current stock price of €3.48 is trading 47.1% below its estimated GF Value™ of €6.58.
GuruFocus considers Playtika Holding to be Possible Value Trap.
Key valuation signals for STU:8II:
EV-to-FCF: 6.82 (43% below median its 10-year median of 11.87)
GF Value™: €6.58 vs. price of €3.48 (47.1% below fair value)
Industry Position: 34.3% below the Interactive Media median (#132 of 339)
No single metric tells the full story. See the STU:8II stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Playtika Holding Corp is engaged in developing mobile games. Some of its games include Board Kings, House of Fun, Poker Heat, Slotomania, and Bingo Blitz. The company has built live game operations services and a proprietary technology platform to support its portfolio of games. It derives revenue from the sale of virtual items associated with online games. Geographically, the group has a business presence in the USA, EMEA, APAC, and Other regions of which key revenue is derived from the USA. The company offers both Mobile and Web-based platforms.
66GF Score
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