FCF Margin % is calculated as Free Cash Flow divided by its Revenue. Wayfair's Free Cash Flow for the
three
months ended in Mar. 2026 was €-92 Mil. Wayfair's Revenue for the
three
months ended in Mar. 2026 was €2,535 Mil. Therefore, Wayfair's FCF Margin % for the quarter that ended in Mar. 2026 was -3.62%.
The historical rank and industry rank for Wayfair's FCF Margin % or its related term are showing as below:
HAM:1WF'
s FCF Margin % Range Over the Past 10 Years
Min: -9.27 Med: -0.98 Max: 7.65
Current: 2.86
During the past 13 years, the highest FCF Margin % of Wayfair was 7.65%. The lowest was -9.27%. And the median was -0.98%.
HAM:1WF's FCF Margin % is ranked worse than 51.47% of 1125
companies
in the Retail - Cyclical industry
Industry Median: 3.02
vs HAM:1WF: 2.86
Wayfair FCF Margin % Related Terms
Wayfair FCF Margin % Historical Data
* Premium members only.
The historical data trend for Wayfair's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HAM:1WF vs CART, CHWY, VIPS: FCF Margin % Comparison
For the Internet Retail subindustry, Wayfair's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Wayfair FCF Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Wayfair's FCF Margin % distribution charts can be found below:
* The bar in red indicates where Wayfair's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Wayfair (HAM:1WF) has a FCF Margin % of -3.62% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Wayfair and its competitors. According to the industry distribution chart, Wayfair ranks #579 out of 1125 companies in the Retail - Cyclical industry, placing it in the top 51.5%.
Is Wayfair's FCF Margin % too high?
Wayfair's current FCF Margin % is -3.62%. Based on the distribution chart, Wayfair ranks #579 out of 1125 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Wayfair has a GF Score™ of 58/100, reflecting its overall financial health beyond just this single metric.
How does Wayfair's FCF Margin % compare to CART and CHWY?
According to the Retail - Cyclical industry distribution chart, Wayfair ranks #579 out of 1125 companies for FCF Margin %. This places Wayfair in the lower half of its industry. The industry median FCF Margin % is 3.02. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Retail - Cyclical company?
The median FCF Margin % among Retail - Cyclical companies is 3.02, based on 1,125 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Wayfair and its competitors. For the Retail - Cyclical industry, the median FCF Margin % is 3.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Wayfair's current FCF Margin % is -3.62%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wayfair stock overvalued right now?
Wayfair (HAM:1WF) has a current FCF Margin % of -3.62%. The stock's GF Value™ is €46.31, compared to a current price of €73.22 — trading 58.1% above its estimated fair value. The current FCF Margin % is -3.62%. Wayfair's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Wayfair (HAM:1WF), the current FCF Margin % is -3.62% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Wayfair (HAM:1WF) Overvalued in 2026?
Based on GuruFocus' analysis, Wayfair stock appears to be overvalued.
The current stock price of €73.22 is trading 58.1% above its estimated GF Value™ of €46.31.
Key valuation signals for HAM:1WF:
FCF Margin %: -3.62%
GF Value™: €46.31 vs. price of €73.22 (58.1% above fair value)
No single metric tells the full story. See the HAM:1WF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
58GF Score
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FCF Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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