Wayfair (HAM:1WF) Moat Score: 5/10 (As of Jul. 05, 2026)


HAM:1WF Wayfair Inc HAM:1WF
58 GF Score
Price €82.70
GF Value €47.02
! 6 Warning Signs
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What is Wayfair Moat Score?

Wayfair HAM:1WF -1.03% 58 Moat Score is 5 as of Jul. 05, 2026. GuruFocus rates HAM:1WF with a GF Score™ of 58/100 and a GF Value™ of €47.02. The stock has 6 warning signs investors should review. Among 1,115 Retail - Cyclical companies, Wayfair ranks better than 94.8% on this metric.

Wayfair has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Wayfair has Narrow Moat: Wayfair has a solid narrow moat due to its strong brand recognition and economies of scale in the online retail space. However, intense competition and low switching costs limit its moat to a solid narrow level.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Wayfair might have Narrow Moat - Solid narrow moat.

Wayfair  (HAM:1WF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Wayfair Moat Score Related Terms

HAM:1WF vs CART, CHWY, ETSY: Moat Score Comparison

For the Internet Retail subindustry, Wayfair's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Wayfair Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Wayfair's Moat Score distribution charts can be found below:

* The bar in red indicates where Wayfair's Moat Score falls into.


HAM:1WF
58GF Score
Wayfair Inc HAM:1WF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Wayfair (HAM:1WF) has a Moat Score of 5 as of Jul. 05, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Wayfair ranks #58 out of 1115 companies in the Retail - Cyclical industry, placing it in the top 5.2%.
Is Wayfair's Moat Score too high?
Wayfair's current Moat Score is 5. Based on the distribution chart, Wayfair ranks #58 out of 1115 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Wayfair has a GF Score™ of 58/100, reflecting its overall financial health beyond just this single metric.
How does Wayfair's Moat Score compare to CART and CHWY?
According to the Retail - Cyclical industry distribution chart, Wayfair ranks #58 out of 1115 companies for Moat Score. This places Wayfair in the top 5% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Wayfair's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wayfair stock overvalued right now?
Wayfair (HAM:1WF) has a current Moat Score of 5. The stock's GF Value™ is €47.02, compared to a current price of €82.70 — trading 75.9% above its estimated fair value. The current Moat Score is 5. Wayfair's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Wayfair (HAM:1WF), the current Moat Score is 5 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Wayfair (HAM:1WF) Overvalued in 2026?

Based on GuruFocus' analysis, Wayfair stock appears to be overvalued. The current stock price of €82.70 is trading 75.9% above its estimated GF Value™ of €47.02.

Key valuation signals for HAM:1WF:

  • Moat Score: 5
  • GF Value™: €47.02 vs. price of €82.70 (75.9% above fair value)
  • GF Score™: 58/100 with 6 warning signs

No single metric tells the full story. See the HAM:1WF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Wayfair Business Description

Address 4 Copley Place, Boston, MA, USA, 02116
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
58GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€82.70
Price
€47.02
GF Value