Wayfair (HAM:1WF) ROCE %: -24.65% (As of Mar. 2026)


HAM:1WF Wayfair Inc HAM:1WF
58 GF Score
Price €73.22
GF Value €46.31
! 6 Warning Signs
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What is Wayfair ROCE %?

Wayfair HAM:1WF -4.21% 58 ROCE % is -24.65% as of Mar. 2026. GuruFocus rates HAM:1WF with a GF Score™ of 58/100 and a GF Value™ of €46.31. The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Wayfair's annualized ROCE % for the quarter that ended in Mar. 2026 was -24.65%.

Wayfair  (HAM:1WF) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Wayfair ROCE % Related Terms

Wayfair ROCE % Historical Data

* Premium members only.

The historical data trend for Wayfair's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Wayfair ROCE % Chart

Wayfair Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -4.27 -69.58 -50.08 -38.91 -14.63

Wayfair Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -30.79 16.18 -27.16 -28.74 -24.65
HAM:1WF
58GF Score
Wayfair Inc HAM:1WF
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Wayfair ROCE % Calculation

Wayfair's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-157.99/( ( (3303.345 - 2263.35) + (2937.76 - 1818.166) )/ 2 )
=-157.99/( (1039.995+1119.594)/ 2 )
=-157.99/1079.7945
=-14.63 %

Wayfair's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=-224.9/( ( (2937.76 - 1818.166) + (2482.55 - 1777.575) )/ 2 )
=-224.9/( ( 1119.594 + 704.975 )/ 2 )
=-224.9/912.2845
=-24.65 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -24.65% mean?
Wayfair (HAM:1WF) has a ROCE % of -24.65% as of Mar. 2026.
Is Wayfair's ROCE % too high?
Wayfair's current ROCE % is -24.65%. Overall, Wayfair has a GF Score™ of 58/100, reflecting its overall financial health beyond just this single metric.
How does Wayfair's ROCE % compare to CART and CHWY?
Wayfair's ROCE % of -24.65% can be compared against companies in the Retail - Cyclical industry. The industry median ROCE % is 7.58. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Retail - Cyclical company?
The median ROCE % among Retail - Cyclical companies is 7.58, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Retail - Cyclical industry, the median ROCE % is 7.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Wayfair's current ROCE % is -24.65%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wayfair stock overvalued right now?
Wayfair (HAM:1WF) has a current ROCE % of -24.65%. The stock's GF Value™ is €46.31, compared to a current price of €73.22 — trading 58.1% above its estimated fair value. The current ROCE % is -24.65%. Wayfair's overall GF Score™ is 58/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Wayfair (HAM:1WF), the current ROCE % is -24.65% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Wayfair (HAM:1WF) Overvalued in 2026?

Based on GuruFocus' analysis, Wayfair stock appears to be overvalued. The current stock price of €73.22 is trading 58.1% above its estimated GF Value™ of €46.31.

Key valuation signals for HAM:1WF:

  • ROCE %: -24.65%
  • GF Value™: €46.31 vs. price of €73.22 (58.1% above fair value)
  • GF Score™: 58/100 with 6 warning signs

No single metric tells the full story. See the HAM:1WF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Wayfair Business Description

Address 4 Copley Place, Boston, MA, USA, 02116
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
58GF Score

Get the complete analysis for HAM:1WF

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€73.22
Price
€46.31
GF Value