YouGovYUGVF 75 FCF Margin % is 2.57% as of Jan. 2026, which is 72% below its 10-year median of 9.11. GuruFocus rates YUGVF with a GF Score™ of 75/100 and a GF Value™ of $7.41 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,070 Business Services companies, YouGov ranks better than 56.26% on this metric.
FCF Margin % is calculated as Free Cash Flow divided by its Revenue. YouGov's Free Cash Flow for the
six
months ended in Jan. 2026 was $6.8 Mil. YouGov's Revenue for the
six
months ended in Jan. 2026 was $263.6 Mil. Therefore, YouGov's FCF Margin % for the quarter that ended in Jan. 2026 was 2.57%.
The historical rank and industry rank for YouGov's FCF Margin % or its related term are showing as below:
YUGVF'
s FCF Margin % Range Over the Past 10 Years
Min: 4.77 Med: 9.11 Max: 20.08
Current: 4.77
During the past 13 years, the highest FCF Margin % of YouGov was 20.08%. The lowest was 4.77%. And the median was 9.11%.
YUGVF's FCF Margin % is ranked better than 56.26% of 1070
companies
in the Business Services industry
Industry Median: 3.47
vs YUGVF: 4.77
YouGov FCF Margin % Related Terms
YouGov FCF Margin % Historical Data
* Premium members only.
The historical data trend for YouGov's FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Consulting Services subindustry, YouGov's FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov FCF Margin % vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's FCF Margin % distribution charts can be found below:
* The bar in red indicates where YouGov's FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YouGov (YUGVF) has a FCF Margin % of 2.57% as of Jan. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on YouGov and its competitors. This is 72% below median its historical median of 9.11. Over the past decade, YouGov's FCF Margin % has ranged from 4.77 to 20.08. According to the industry distribution chart, YouGov ranks #468 out of 1070 companies in the Business Services industry, placing it in the top 43.7%.
Is YouGov's FCF Margin % too high?
YouGov's current FCF Margin % of 2.57% is 72% below median its 10-year median of 9.11. Over the past 10 years, this metric has ranged from a low of 4.77 to a high of 20.08. The Business Services industry median FCF Margin % is 3.47. YouGov's value of 2.57% is 25.9% below this industry median. Based on the distribution chart, YouGov ranks #468 out of 1070 companies in the Business Services industry, which is above the industry midpoint. Overall, YouGov has a GF Score™ of 75/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's FCF Margin % compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #468 out of 1070 companies for FCF Margin %. This puts YouGov in the upper half of its industry. The industry median FCF Margin % is 3.47. YouGov's value of 2.57% is 25.9% below this benchmark. Historically, YouGov's own FCF Margin % has ranged from 4.77 to 20.08 over the past decade. While the company's 10-year median is 9.11 vs. the industry median of 3.47, YouGov has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for a Business Services company?
The median FCF Margin % among Business Services companies is 3.47, based on 1,070 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current FCF Margin % of 2.57% is 25.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on YouGov and its competitors. For the Business Services industry, the median FCF Margin % is 3.47 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current FCF Margin % is 2.57%, which is 72% below median its own 10-year median of 9.11. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (YUGVF) is currently considered Possible Value Trap. The stock's GF Value™ is $7.41, compared to a current price of $2.85 — trading 61.5% below its estimated fair value. The current FCF Margin % is 2.57%, which is 72% below median its 10-year median of 9.11 and 25.9% below the Business Services industry median of 3.47. YouGov's overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For YouGov (YUGVF), the current FCF Margin % is 2.57% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (YUGVF) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of $2.85 is trading 61.5% below its estimated GF Value™ of $7.41.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for YUGVF:
FCF Margin %: 2.57% (72% below median its 10-year median of 9.11)
GF Value™: $7.41 vs. price of $2.85 (61.5% below fair value)
Industry Position: 25.9% below the Business Services median (#468 of 1070)
No single metric tells the full story. See the YUGVF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
75GF Score
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