YUGVF (YouGov) Tariff Resilience Score: 8/10 (As of Jul. 06, 2026)


YUGVF YouGov PLC YUGVF
79 GF Score
Price $2.85
GF Value $7.34
Valuation Possible Value Trap
! 6 Warning Signs
View Full Analysis

What is YouGov Tariff Resilience Score?

YouGov YUGVF 79 Tariff Resilience Score is 8 as of Jul. 06, 2026. GuruFocus rates YUGVF with a GF Score™ of 79/100 and a GF Value™ of $7.34 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,085 Business Services companies, YouGov ranks better than 97.88% on this metric.

YouGov has the Tariff Resilience Score of 8, which implies that the company might have Highly Resilient.

YouGov has As a market research company, YouGov has minimal exposure to tariffs. Its services are not subject to import/export duties, and its global operations are more reliant on data than physical goods, providing resilience against trade tariffs.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes YouGov might have Highly Resilient.

YouGov  (OTCPK:YUGVF) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

YouGov Tariff Resilience Score Related Terms

YUGVF vs VRSK, EFX, BAH: Tariff Resilience Score Comparison

For the Consulting Services subindustry, YouGov's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

YouGov Tariff Resilience Score vs Business Services Industry

For the Business Services industry and Industrials sector, YouGov's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where YouGov's Tariff Resilience Score falls into.


YUGVF
79GF Score
YouGov PLC YUGVF
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
What does a Tariff Resilience Score of 8 mean?
YouGov (YUGVF) has a Tariff Resilience Score of 8 as of Jul. 06, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, YouGov ranks #23 out of 1085 companies in the Business Services industry, placing it in the top 2.1%.
Is YouGov's Tariff Resilience Score too high?
YouGov's current Tariff Resilience Score is 8. Based on the distribution chart, YouGov ranks #23 out of 1085 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, YouGov has a GF Score™ of 79/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Tariff Resilience Score compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #23 out of 1085 companies for Tariff Resilience Score. This places YouGov in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Business Services company?
A good Tariff Resilience Score depends on the Business Services industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. YouGov's current Tariff Resilience Score is 8. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (YUGVF) is currently considered Possible Value Trap. The stock's GF Value™ is $7.34, compared to a current price of $2.85 — trading 61.2% below its estimated fair value. The current Tariff Resilience Score is 8. YouGov's overall GF Score™ is 79/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For YouGov (YUGVF), the current Tariff Resilience Score is 8 as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is YouGov (YUGVF) Overvalued in 2026?

Based on GuruFocus' analysis, YouGov stock appears to be undervalued. The current stock price of $2.85 is trading 61.2% below its estimated GF Value™ of $7.34. GuruFocus considers YouGov to be Possible Value Trap.

Key valuation signals for YUGVF:

  • Tariff Resilience Score: 8
  • GF Value™: $7.34 vs. price of $2.85 (61.2% below fair value)
  • GF Score™: 79/100 with 6 warning signs

No single metric tells the full story. See the YUGVF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

YouGov Business Description

Other Exchanges YOUl:UKYOU:UKY1G:Germany
Address 50 Featherstone Street, London, GBR, EC1Y 8RT
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
79GF Score

Get the complete analysis for YUGVF

Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.85
Price
$7.34
GF Value