YouGovYUGVF 75 FCF Yield % is 7.49 as of Jun. 28, 2026, which is 183% above its 10-year median of 2.65. GuruFocus rates YUGVF with a GF Score™ of 75/100 and a GF Value™ of $7.58 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,087 Business Services companies, YouGov ranks better than 64.58% on this metric.
FCF Yield % is calculated as Free Cash Flow divided by Market Capitalization. It is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.
As of today, YouGov's Trailing 12-Month Free Cash Flow is $25.3 Mil, and Market Cap is $329.4 Mil. Therefore, YouGov's FCF Yield % for today is 7.49%.
The historical rank and industry rank for YouGov's FCF Yield % or its related term are showing as below:
YUGVF'
s FCF Yield % Range Over the Past 10 Years
Min: 0.91 Med: 2.65 Max: 14.19
Current: 7.49
During the past 13 years, the highest FCF Yield % of YouGov was 14.19%. The lowest was 0.91%. And the median was 2.65%.
YUGVF's FCF Yield % is ranked better than 64.58% of 1087
companies
in the Business Services industry
Industry Median: 3.79
vs YUGVF: 7.49
YouGov's FCF Margin % for the quarter that ended in Jan. 2026 was 2.57%.
YouGov FCF Yield % Explanation
Similar to Earnings Yield %, FCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high free cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.
YouGov FCF Yield % Related Terms
YouGov FCF Yield % Historical Data
* Premium members only.
The historical data trend for YouGov's FCF Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Consulting Services subindustry, YouGov's FCF Yield %, along with its competitors' market caps and FCF Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov FCF Yield % vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's FCF Yield % distribution charts can be found below:
* The bar in red indicates where YouGov's FCF Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YouGov (YUGVF) has a FCF Yield % of 7.49 as of Jun. 28, 2026. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on YouGov and its competitors. This is 183% above median its historical median of 2.65. Over the past decade, YouGov's FCF Yield % has ranged from 0.91 to 14.19. According to the industry distribution chart, YouGov ranks #385 out of 1087 companies in the Business Services industry, placing it in the top 35.4%.
Is YouGov's FCF Yield % too high?
YouGov's current FCF Yield % of 7.49 is 183% above median its 10-year median of 2.65. Over the past 10 years, this metric has ranged from a low of 0.91 to a high of 14.19. The Business Services industry median FCF Yield % is 3.79. YouGov's value of 7.49 is 97.6% above this industry median. Based on the distribution chart, YouGov ranks #385 out of 1087 companies in the Business Services industry, which is above the industry midpoint. Overall, YouGov has a GF Score™ of 75/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's FCF Yield % compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #385 out of 1087 companies for FCF Yield %. This puts YouGov in the upper half of its industry. The industry median FCF Yield % is 3.79. YouGov's value of 7.49 is 97.6% above this benchmark. Historically, YouGov's own FCF Yield % has ranged from 0.91 to 14.19 over the past decade. While the company's 10-year median is 2.65 vs. the industry median of 3.79, YouGov has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Yield % for a Business Services company?
The median FCF Yield % among Business Services companies is 3.79, based on 1,087 companies in the industry. Companies in the top quartile (top 25%) have a FCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, FCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current FCF Yield % of 7.49 is 97.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Yield % mean?
A high FCF Yield % can signal that a stock is expensive relative to its fundamentals. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on YouGov and its competitors. For the Business Services industry, the median FCF Yield % is 3.79 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current FCF Yield % is 7.49, which is 183% above median its own 10-year median of 2.65. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (YUGVF) is currently considered Possible Value Trap. The stock's GF Value™ is $7.58, compared to a current price of $2.85 — trading 62.4% below its estimated fair value. The current FCF Yield % is 7.49, which is 183% above median its 10-year median of 2.65 and 97.6% above the Business Services industry median of 3.79. YouGov's overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Yield % calculated?
FCF Yield % is calculated from a company's financial statements. For YouGov (YUGVF), the current FCF Yield % is 7.49 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (YUGVF) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of $2.85 is trading 62.4% below its estimated GF Value™ of $7.58.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for YUGVF:
FCF Yield %: 7.49 (183% above median its 10-year median of 2.65)
GF Value™: $7.58 vs. price of $2.85 (62.4% below fair value)
Industry Position: 97.6% above the Business Services median (#385 of 1087)
No single metric tells the full story. See the YUGVF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
75GF Score
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