YouGovYUGVF 75 Dividend Yield % is 4.32% as of Jun. 26, 2026, which is 800% above its 10-year median of 0.48. GuruFocus rates YUGVF with a GF Score™ of 75/100 and a GF Value™ of $7.41 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 598 Business Services companies, YouGov ranks better than 65.55% on this metric.
As of today (2026-06-26), the Trailing Annual Dividend Yield of YouGov is 4.32%.
The historical rank and industry rank for YouGov's Dividend Yield % or its related term are showing as below:
YUGVF'
s Dividend Yield % Range Over the Past 10 Years
Min: 0.28 Med: 0.48 Max: 5.56
Current: 4.32
During the past 13 years, the highest Dividend Yield of YouGov was 5.56%. The lowest was 0.28%. And the median was 0.48%.
YUGVF's Dividend Yield % is ranked better than 65.55% of 598
companies
in the Business Services industry
Industry Median: 3.325
vs YUGVF: 4.32
During the past 12 months, YouGov's average Dividends Per Share Growth Rate was 3.30% per year.
During the past 3 years, the average Dividends Per Share Growth Rate was 14.50% per year.
During the past 5 years, the average Dividends Per Share Growth Rate was 18.40% per year.
During the past 10 years, the average Dividends Per Share Growth Rate was 29.40% per year.
During the past 13 years, the highest 3-Year average Dividends Per Share Growth Rate of YouGov was 44.20% per year. The lowest was 14.50% per year. And the median was 29.30% per year.
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
* Please note that "special dividend" is not included in the calculation of dividend per share and related fields.
YouGov (OTCPK:YUGVF) Dividend Yield % Explanation
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
The historical data trend for YouGov's Dividend Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YUGVF vs VRSK, EFX, BAH: Dividend Yield % Comparison
For the Consulting Services subindustry, YouGov's Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov Dividend Yield % vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's Dividend Yield % distribution charts can be found below:
* The bar in red indicates where YouGov's Dividend Yield % falls into.
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
YouGov Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
GBP 0.092500
2025-11-28
2025-11-28
2025-12-09
Cash Dividend
annually
GBP:USD 1.314060
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
YouGov's Trailing Annual Dividend Yield (%) for Today is calculated as
Trailing Annual Dividend Yield
=
Most Recent Full Year Dividend
/
Current Share Price
=
0.12155055
/
2.85
=
4.26 %
Current Share Price is $2.85. YouGov's Dividends per Share for the trailing twelve months (TTM) ended in Today is $0.12155055.
YouGov's Forward Annual Dividend Yield (%) for Today is calculated as
Forward Annual Dividend Yield
=
Forward Full Year Dividend
/
Current Share Price
=
0.12155055
/
2.85
=
4.26 %
Current Share Price is $2.85. YouGov's Dividends per Share for the forward twelve months is calculated as $0.12155055 * 1 = $0.12155055.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YouGov (YUGVF) has a Dividend Yield % of 4.32% as of Jun. 26, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on YouGov and its competitors. This is 800% above median its historical median of 0.48. Over the past decade, YouGov's Dividend Yield % has ranged from 0.28 to 5.56. According to the industry distribution chart, YouGov ranks #206 out of 598 companies in the Business Services industry, placing it in the top 34.4%.
Is YouGov's Dividend Yield % too high?
YouGov's current Dividend Yield % of 4.32% is 800% above median its 10-year median of 0.48. Over the past 10 years, this metric has ranged from a low of 0.28 to a high of 5.56. The Business Services industry median Dividend Yield % is 3.33. YouGov's value of 4.32% is 29.9% above this industry median. Based on the distribution chart, YouGov ranks #206 out of 598 companies in the Business Services industry, which is above the industry midpoint. Overall, YouGov has a GF Score™ of 75/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Dividend Yield % compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #206 out of 598 companies for Dividend Yield %. This puts YouGov in the upper half of its industry. The industry median Dividend Yield % is 3.33. YouGov's value of 4.32% is 29.9% above this benchmark. Historically, YouGov's own Dividend Yield % has ranged from 0.28 to 5.56 over the past decade. While the company's 10-year median is 0.48 vs. the industry median of 3.33, YouGov has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a Business Services company?
The median Dividend Yield % among Business Services companies is 3.33, based on 598 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current Dividend Yield % of 4.32% is 29.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on YouGov and its competitors. For the Business Services industry, the median Dividend Yield % is 3.33 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current Dividend Yield % is 4.32%, which is 800% above median its own 10-year median of 0.48. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (YUGVF) is currently considered Possible Value Trap. The stock's GF Value™ is $7.41, compared to a current price of $2.85 — trading 61.5% below its estimated fair value. The current Dividend Yield % is 4.32%, which is 800% above median its 10-year median of 0.48 and 29.9% above the Business Services industry median of 3.33. YouGov's overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For YouGov (YUGVF), the current Dividend Yield % is 4.32% as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (YUGVF) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of $2.85 is trading 61.5% below its estimated GF Value™ of $7.41.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for YUGVF:
Dividend Yield %: 4.32% (800% above median its 10-year median of 0.48)
GF Value™: $7.41 vs. price of $2.85 (61.5% below fair value)
Industry Position: 29.9% above the Business Services median (#206 of 598)
No single metric tells the full story. See the YUGVF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
75GF Score
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