YouGov's Total Assets for the quarter that ended in Jan. 2026 was $763.7 Mil.
Warning Sign:
If a company builds assets at 34% a year, faster than its revenue growth rate of 20.4% over the past 5 years, it means that the company may be getting less efficient.
During the past 12 months, YouGov's average Total Assets Growth Rate was -0.70% per year.
During the past 3 years, the average Total Assets Growth Rate was 38.10% per year.
During the past 5 years, the average Total Assets Growth Rate was 34.00% per year.
During the past 10 years, the average Total Assets Growth Rate was 20.30% per year.
During the past 13 years, YouGov's highest 3-Year average Total Assets Growth Rate was 343.90%. The lowest was -0.90%. And the median was 14.20%.
Total Assets is connected with ROA %. YouGov's annualizedROA % for the quarter that ended in Jan. 2026 was 2.30%. Total Assets is also linked to Revenue through Asset Turnover. YouGov's Asset Turnover for the quarter that ended in Jan. 2026 was 0.33.
Note:
The Net Income data used here is two times the semi-annual (Jan. 2026) data.
In the article Joining The Dark Side: Pirates, Spies and Short Sellers, James Montier reported that In their US sample covering the period 1968-2003, Cooper et al find that firms with low asset growth outperformed firms with high asset growth by an astounding 20% p.a. equally weighted. Even when controlling for market, size and style, low asset growth firms outperformed high asset growth firms by 13% p.a. Therefore a company with fast asset growth may underperform.
Total Assets is linked to total revenue through Asset Turnover.
YouGov's Asset Turnover for the quarter that ended in Jan. 2026 is
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Therefore, if a company grows its Total Assets faster than its Revenue, the Asset Turnover will decline. This might be a warning sign for the business.
YouGov Total Assets Related Terms
YouGov Total Assets Historical Data
* Premium members only.
The historical data trend for YouGov's Total Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
From the capital sources of the assets, some of the assets are funded through shareholder's paid in capital and retained earnings of the business. Others are funded through borrowed money.
YouGov's Total Assets for the fiscal year that ended in Jul. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YouGov (YUGVF) has a Total Assets of $763.7 Mil as of Jan. 2026. The total amount of assets as recorded on a company's balance sheet. View historical data on YouGov and its competitors.
Is YouGov's Total Assets too high?
YouGov's current Total Assets is $763.7 Mil. Overall, YouGov has a GF Score™ of 79/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Total Assets compare to VRSK and EFX?
YouGov's Total Assets of $763.7 Mil can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Total Assets for a Business Services company?
A good Total Assets depends on the Business Services industry context. However, Total Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Total Assets mean?
A high Total Assets can signal that a stock is expensive relative to its fundamentals. The total amount of assets as recorded on a company's balance sheet. View historical data on YouGov and its competitors. YouGov's current Total Assets is $763.7 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (YUGVF) is currently considered Possible Value Trap. The stock's GF Value™ is $6.85, compared to a current price of $2.85 — trading 58.4% below its estimated fair value. The current Total Assets is $763.7 Mil. YouGov's overall GF Score™ is 79/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Total Assets calculated?
Total Assets is calculated from a company's financial statements. For YouGov (YUGVF), the current Total Assets is $763.7 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (YUGVF) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of $2.85 is trading 58.4% below its estimated GF Value™ of $6.85.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for YUGVF:
Total Assets: $763.7 Mil
GF Value™: $6.85 vs. price of $2.85 (58.4% below fair value)
No single metric tells the full story. See the YUGVF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
79GF Score
Get the complete analysis for YUGVF
Total Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
YUGVF has been successfully added to your 
