YouGovYUGVF 75 Gross Margin % is 80.75% as of Jan. 2026, which is 1% below its 10-year median of 81.87. GuruFocus rates YUGVF with a GF Score™ of 75/100 and a GF Value™ of $7.58 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,007 Business Services companies, YouGov ranks better than 88.58% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. YouGov's Gross Profit for the
six
months ended in Jan. 2026 was $212.9 Mil. YouGov's Revenue for the
six
months ended in Jan. 2026 was $263.6 Mil. Therefore, YouGov's Gross Margin % for the quarter that ended in Jan. 2026 was 80.75%.
The historical rank and industry rank for YouGov's Gross Margin % or its related term are showing as below:
YUGVF'
s Gross Margin % Range Over the Past 10 Years
Min: 77.92 Med: 81.87 Max: 84.76
Current: 82.19
During the past 13 years, the highestGross Margin % of YouGov was 84.76%. The lowest was 77.92%. And the median was 81.87%.
YUGVF's Gross Margin % is ranked better than 88.58% of 1007
companies
in the Business Services industry
Industry Median: 34.5
vs YUGVF: 82.19
YouGov had a gross margin of 80.75% for the quarter that ended in Jan. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for YouGov was -1.00% per year.
YouGov (OTCPK:YUGVF) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
YouGov had a gross margin of 80.75% for the quarter that ended in Jan. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
YouGov Gross Margin % Related Terms
YouGov Gross Margin % Historical Data
* Premium members only.
The historical data trend for YouGov's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
YUGVF vs VRSK, EFX, BAH: Gross Margin % Comparison
For the Consulting Services subindustry, YouGov's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
YouGov Gross Margin % vs Business Services Industry
For the Business Services industry and Industrials sector, YouGov's Gross Margin % distribution charts can be found below:
* The bar in red indicates where YouGov's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
YouGov (YUGVF) has a Gross Margin % of 80.75% as of Jan. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on YouGov and its competitors. This is near median its historical median of 81.87. Over the past decade, YouGov's Gross Margin % has ranged from 77.92 to 84.76. According to the industry distribution chart, YouGov ranks #115 out of 1007 companies in the Business Services industry, placing it in the top 11.4%.
Is YouGov's Gross Margin % too high?
YouGov's current Gross Margin % of 80.75% is near median its 10-year median of 81.87. Over the past 10 years, this metric has ranged from a low of 77.92 to a high of 84.76. The Business Services industry median Gross Margin % is 34.50. YouGov's value of 80.75% is 134.1% above this industry median. Based on the distribution chart, YouGov ranks #115 out of 1007 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, YouGov has a GF Score™ of 75/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does YouGov's Gross Margin % compare to VRSK and EFX?
According to the Business Services industry distribution chart, YouGov ranks #115 out of 1007 companies for Gross Margin %. This places YouGov in the top 11% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 34.50. YouGov's value of 80.75% is 134.1% above this benchmark. Historically, YouGov's own Gross Margin % has ranged from 77.92 to 84.76 over the past decade. While the company's 10-year median is 81.87 vs. the industry median of 34.50, YouGov has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Business Services company?
The median Gross Margin % among Business Services companies is 34.50, based on 1,007 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. YouGov's current Gross Margin % of 80.75% is 134.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on YouGov and its competitors. For the Business Services industry, the median Gross Margin % is 34.50 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. YouGov's current Gross Margin % is 80.75%, which is near median its own 10-year median of 81.87. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is YouGov stock overvalued right now?
Based on GuruFocus' analysis, YouGov (YUGVF) is currently considered Possible Value Trap. The stock's GF Value™ is $7.58, compared to a current price of $2.85 — trading 62.4% below its estimated fair value. The current Gross Margin % is 80.75%, which is near median its 10-year median of 81.87 and 134.1% above the Business Services industry median of 34.50. YouGov's overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For YouGov (YUGVF), the current Gross Margin % is 80.75% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is YouGov (YUGVF) Overvalued in 2026?
Based on GuruFocus' analysis, YouGov stock appears to be undervalued.
The current stock price of $2.85 is trading 62.4% below its estimated GF Value™ of $7.58.
GuruFocus considers YouGov to be Possible Value Trap.
Key valuation signals for YUGVF:
Gross Margin %: 80.75% (near median its 10-year median of 81.87)
GF Value™: $7.58 vs. price of $2.85 (62.4% below fair value)
Industry Position: 134.1% above the Business Services median (#115 of 1007)
No single metric tells the full story. See the YUGVF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
75GF Score
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