Morgan Stanley (XSWX:MS) Goodwill-to-Asset: 0.01 (As of Mar. 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XSWX:MS Morgan Stanley XSWX:MS
71 GF Score
Price CHF184.34
GF Value CHF123.24
! 8 Warning Signs
View Full Analysis

What is Morgan Stanley Goodwill-to-Asset?

Morgan Stanley XSWX:MS 71 Goodwill-to-Asset is 0.01 as of Mar. 2026. GuruFocus rates XSWX:MS with a GF Score™ of 71/100 and a GF Value™ of CHF123.24. The stock has 8 warning signs investors should review.

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Morgan Stanley's Goodwill for the quarter that ended in Mar. 2026 was CHF13,467 Mil. Morgan Stanley's Total Assets for the quarter that ended in Mar. 2026 was CHF1,245,050 Mil. Therefore, Morgan Stanley's Goodwill to Asset Ratio for the quarter that ended in Mar. 2026 was 0.01.


Morgan Stanley  (XSWX:MS) Goodwill-to-Asset Explanation

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


Morgan Stanley Goodwill-to-Asset Related Terms


Morgan Stanley Goodwill-to-Asset Historical Data

* Premium members only.

The historical data trend for Morgan Stanley's Goodwill-to-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Morgan Stanley Goodwill-to-Asset Chart

Morgan Stanley Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Goodwill-to-Asset
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.01 0.01 0.01 0.01 0.01

Morgan Stanley Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Goodwill-to-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.01 0.01 0.01 0.01 0.01

XSWX:MS vs GS, SCHW, HOOD: Goodwill-to-Asset Comparison

For the Capital Markets subindustry, Morgan Stanley's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Morgan Stanley Goodwill-to-Asset vs Capital Markets Industry

For the Capital Markets industry and Financial Services sector, Morgan Stanley's Goodwill-to-Asset distribution charts can be found below:

* The bar in red indicates where Morgan Stanley's Goodwill-to-Asset falls into.


XSWX:MS
71GF Score
Morgan Stanley XSWX:MS
Goodwill-to-Asset is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Morgan Stanley Goodwill-to-Asset Calculation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

Morgan Stanley's Goodwill to Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Goodwill to Asset (A: Dec. 2025 )=Goodwill/Total Assets
=13328.949/1131813.163
=0.01

Morgan Stanley's Goodwill to Asset Ratio for the quarter that ended in Mar. 2026 is calculated as

Goodwill to Asset (Q: Mar. 2026 )=Goodwill/Total Assets
=13466.767/1245050.391
=0.01

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Goodwill-to-Asset →
What does a Goodwill-to-Asset of 0.01 mean?
Morgan Stanley (XSWX:MS) has a Goodwill-to-Asset of 0.01 as of Mar. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Morgan Stanley and its competitors.
Is Morgan Stanley's Goodwill-to-Asset too high?
Morgan Stanley's current Goodwill-to-Asset is 0.01. Overall, Morgan Stanley has a GF Score™ of 71/100, reflecting its overall financial health beyond just this single metric.
How does Morgan Stanley's Goodwill-to-Asset compare to GS and SCHW?
Morgan Stanley's Goodwill-to-Asset of 0.01 can be compared against companies in the Capital Markets industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Capital Markets company?
A good Goodwill-to-Asset depends on the Capital Markets industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Morgan Stanley and its competitors. Morgan Stanley's current Goodwill-to-Asset is 0.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Morgan Stanley stock overvalued right now?
Morgan Stanley (XSWX:MS) has a current Goodwill-to-Asset of 0.01. The stock's GF Value™ is CHF123.24, compared to a current price of CHF184.34 — trading 49.6% above its estimated fair value. The current Goodwill-to-Asset is 0.01. Morgan Stanley's overall GF Score™ is 71/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Morgan Stanley (XSWX:MS), the current Goodwill-to-Asset is 0.01 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Morgan Stanley (XSWX:MS) Overvalued in 2026?

Based on GuruFocus' analysis, Morgan Stanley stock appears to be overvalued. The current stock price of CHF184.34 is trading 49.6% above its estimated GF Value™ of CHF123.24.

Key valuation signals for XSWX:MS:

  • Goodwill-to-Asset: 0.01
  • GF Value™: CHF123.24 vs. price of CHF184.34 (49.6% above fair value)
  • GF Score™: 71/100 with 8 warning signs

No single metric tells the full story. See the XSWX:MS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Morgan Stanley Business Description

Address 1585 Broadway, New York, NY, USA, 10036
Morgan Stanley is a massive global financial services firm, with offices in 42 countries and more than 82,000 employees as of year-end 2025. The firm cut its teeth in investment banking and institutional trading, where it maintains a strong presence today, but generates the lion share of its income from wealth and asset management franchises, where it boasted $9.3 trillion in client assets at the end of 2025. After reincorporation as a bank holding company in the wake of the global financial crisis, Morgan Stanley also boasts a top 10 banking franchise by deposits, with more than $400 billion in customer deposits, predominately attributable to cash sweeps from its wealth management and brokerage businesses.
71GF Score

Get the complete analysis for XSWX:MS

Goodwill-to-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF184.34
Price
CHF123.24
GF Value