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DAPS advertisingBOM:543651 77 Gross Margin % is 19.87% as of Mar. 2026, which is 7% above its 10-year median of 18.64. GuruFocus rates BOM:543651 with a GF Score™ of 77/100 and a GF Value™ of ₹23.56 (Fairly Valued). The stock has 3 warning signs investors should review. Among 941 Media - Diversified companies, DAPS advertising ranks worse than 78.64% on this metric.
The historical rank and industry rank for DAPS advertising's Gross Margin % or its related term are showing as below:
BOM:543651'
s Gross Margin % Range Over the Past 10 Years
Min: 10.72 Med: 18.64 Max: 23.21
Current: 18.64
During the past 7 years, the highestGross Margin % of DAPS advertising was 23.21%. The lowest was 10.72%. And the median was 18.64%.
BOM:543651's Gross Margin % is ranked worse than 78.64% of 941
companies
in the Media - Diversified industry
Industry Median: 39.14
vs BOM:543651: 18.64
DAPS advertising had a gross margin of 19.87% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for DAPS advertising was 0.70% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
DAPS advertising had a gross margin of 19.87% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
DAPS advertising Gross Margin % Related Terms
DAPS advertising Gross Margin % Historical Data
* Premium members only.
The historical data trend for DAPS advertising's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BOM:543651 vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, DAPS advertising's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
DAPS advertising Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, DAPS advertising's Gross Margin % distribution charts can be found below:
* The bar in red indicates where DAPS advertising's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
DAPS advertising (BOM:543651) has a Gross Margin % of 19.87% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on DAPS advertising and its competitors. This is near median its historical median of 18.64. Over the past decade, DAPS advertising's Gross Margin % has ranged from 10.72 to 23.21. According to the industry distribution chart, DAPS advertising ranks #740 out of 941 companies in the Media - Diversified industry, placing it in the top 78.6%.
Is DAPS advertising's Gross Margin % too high?
DAPS advertising's current Gross Margin % of 19.87% is near median its 10-year median of 18.64. Over the past 10 years, this metric has ranged from a low of 10.72 to a high of 23.21. The Media - Diversified industry median Gross Margin % is 39.14. DAPS advertising's value of 19.87% is 49.2% below this industry median. Based on the distribution chart, DAPS advertising ranks #740 out of 941 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, DAPS advertising has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does DAPS advertising's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, DAPS advertising ranks #740 out of 941 companies for Gross Margin %. This places DAPS advertising in the lower half of its industry. The industry median Gross Margin % is 39.14. DAPS advertising's value of 19.87% is 49.2% below this benchmark. Historically, DAPS advertising's own Gross Margin % has ranged from 10.72 to 23.21 over the past decade. While the company's 10-year median is 18.64 vs. the industry median of 39.14, DAPS advertising has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 39.14, based on 941 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. DAPS advertising's current Gross Margin % of 19.87% is 49.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on DAPS advertising and its competitors. For the Media - Diversified industry, the median Gross Margin % is 39.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. DAPS advertising's current Gross Margin % is 19.87%, which is near median its own 10-year median of 18.64. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is DAPS advertising stock overvalued right now?
Based on GuruFocus' analysis, DAPS advertising (BOM:543651) is currently considered Fairly Valued. The stock's GF Value™ is ₹23.56, compared to a current price of ₹24.46 — trading 3.8% above its estimated fair value. The current Gross Margin % is 19.87%, which is near median its 10-year median of 18.64 and 49.2% below the Media - Diversified industry median of 39.14. DAPS advertising's overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For DAPS advertising (BOM:543651), the current Gross Margin % is 19.87% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is DAPS advertising (BOM:543651) Overvalued in 2026?
Based on GuruFocus' analysis, DAPS advertising stock appears to be overvalued.
The current stock price of ₹24.46 is trading 3.8% above its estimated GF Value™ of ₹23.56.
GuruFocus considers DAPS advertising to be Fairly Valued.
Key valuation signals for BOM:543651:
Gross Margin %: 19.87% (near median its 10-year median of 18.64)
GF Value™: ₹23.56 vs. price of ₹24.46 (3.8% above fair value)
Industry Position: 49.2% below the Media - Diversified median (#740 of 941)
No single metric tells the full story. See the BOM:543651 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
DAPS advertising Ltd is engaged in the business of providing advertising agency services. The company offers a range of advertising media services consisting of print media, electronic media, and outdoor media services which cover advertisement modes such as newspapers, brochures, magazines, television channels, FM channels display of outdoor hoardings, and others.
77GF Score
Get the complete analysis for BOM:543651
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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