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DAPS advertisingBOM:543651 77 Dividend Yield % is 0.82% as of Aug. 19, 2026, which is 7% below its 10-year median of 0.88. GuruFocus rates BOM:543651 with a GF Score™ of 77/100 and a GF Value™ of ₹23.56 (Fairly Valued). The stock has 3 warning signs investors should review. Among 385 Media - Diversified companies, DAPS advertising ranks worse than 87.27% on this metric.
As of today (2026-08-19), the Trailing Annual Dividend Yield of DAPS advertising is 0.82%.
The historical rank and industry rank for DAPS advertising's Dividend Yield % or its related term are showing as below:
BOM:543651'
s Dividend Yield % Range Over the Past 10 Years
Min: 0.6 Med: 0.88 Max: 2.86
Current: 0.82
During the past 7 years, the highest Dividend Yield of DAPS advertising was 2.86%. The lowest was 0.60%. And the median was 0.88%.
BOM:543651's Dividend Yield % is ranked worse than 87.27% of 385
companies
in the Media - Diversified industry
Industry Median: 3.05
vs BOM:543651: 0.82
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
The historical data trend for DAPS advertising's Dividend Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BOM:543651 vs APP, OMC, TTD: Dividend Yield % Comparison
For the Advertising Agencies subindustry, DAPS advertising's Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
DAPS advertising Dividend Yield % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, DAPS advertising's Dividend Yield % distribution charts can be found below:
* The bar in red indicates where DAPS advertising's Dividend Yield % falls into.
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
DAPS advertising Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
INR 0.200000
2025-08-22
2025-08-23
2025-09-25
Cash Dividend
annually
INR:INR 1.000000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
DAPS advertising's Trailing Annual Dividend Yield (%) for Today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
DAPS advertising (BOM:543651) has a Dividend Yield % of 0.82% as of Aug. 19, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on DAPS advertising and its competitors. This is near median its historical median of 0.88. Over the past decade, DAPS advertising's Dividend Yield % has ranged from 0.60 to 2.86. According to the industry distribution chart, DAPS advertising ranks #336 out of 385 companies in the Media - Diversified industry, placing it in the top 87.3%.
Is DAPS advertising's Dividend Yield % too high?
DAPS advertising's current Dividend Yield % of 0.82% is near median its 10-year median of 0.88. Over the past 10 years, this metric has ranged from a low of 0.60 to a high of 2.86. The Media - Diversified industry median Dividend Yield % is 3.05. DAPS advertising's value of 0.82% is 73.1% below this industry median. Based on the distribution chart, DAPS advertising ranks #336 out of 385 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, DAPS advertising has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does DAPS advertising's Dividend Yield % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, DAPS advertising ranks #336 out of 385 companies for Dividend Yield %. This places DAPS advertising in the lower half of its industry. The industry median Dividend Yield % is 3.05. DAPS advertising's value of 0.82% is 73.1% below this benchmark. Historically, DAPS advertising's own Dividend Yield % has ranged from 0.60 to 2.86 over the past decade. While the company's 10-year median is 0.88 vs. the industry median of 3.05, DAPS advertising has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a Media - Diversified company?
The median Dividend Yield % among Media - Diversified companies is 3.05, based on 385 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. DAPS advertising's current Dividend Yield % of 0.82% is 73.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on DAPS advertising and its competitors. For the Media - Diversified industry, the median Dividend Yield % is 3.05 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. DAPS advertising's current Dividend Yield % is 0.82%, which is near median its own 10-year median of 0.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is DAPS advertising stock overvalued right now?
Based on GuruFocus' analysis, DAPS advertising (BOM:543651) is currently considered Fairly Valued. The stock's GF Value™ is ₹23.56, compared to a current price of ₹24.46 — trading 3.8% above its estimated fair value. The current Dividend Yield % is 0.82%, which is near median its 10-year median of 0.88 and 73.1% below the Media - Diversified industry median of 3.05. DAPS advertising's overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For DAPS advertising (BOM:543651), the current Dividend Yield % is 0.82% as of Aug. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is DAPS advertising (BOM:543651) Overvalued in 2026?
Based on GuruFocus' analysis, DAPS advertising stock appears to be overvalued.
The current stock price of ₹24.46 is trading 3.8% above its estimated GF Value™ of ₹23.56.
GuruFocus considers DAPS advertising to be Fairly Valued.
Key valuation signals for BOM:543651:
Dividend Yield %: 0.82% (near median its 10-year median of 0.88)
GF Value™: ₹23.56 vs. price of ₹24.46 (3.8% above fair value)
Industry Position: 73.1% below the Media - Diversified median (#336 of 385)
No single metric tells the full story. See the BOM:543651 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
DAPS advertising Ltd is engaged in the business of providing advertising agency services. The company offers a range of advertising media services consisting of print media, electronic media, and outdoor media services which cover advertisement modes such as newspapers, brochures, magazines, television channels, FM channels display of outdoor hoardings, and others.
77GF Score
Get the complete analysis for BOM:543651
Dividend Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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