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ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. DAPS advertising's annualized ROCE % for the quarter that ended in Mar. 2026 was 14.11%.
ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.
Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.
DAPS advertising ROCE % Related Terms
DAPS advertising ROCE % Historical Data
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The historical data trend for DAPS advertising's ROCE % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
(1) Note:
The EBIT data used here is two times the semi-annual (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
DAPS advertising (BOM:543651) has a ROCE % of 14.11% as of Mar. 2026.
Is DAPS advertising's ROCE % too high?
DAPS advertising's current ROCE % is 14.11%. The Media - Diversified industry median ROCE % is 3.28. DAPS advertising's value of 14.11% is 330.2% above this industry median. Overall, DAPS advertising has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does DAPS advertising's ROCE % compare to APP and OMC?
DAPS advertising's ROCE % of 14.11% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.28. DAPS advertising's value of 14.11% is 330.2% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Media - Diversified company?
The median ROCE % among Media - Diversified companies is 3.28, based on 975 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. DAPS advertising's current ROCE % of 14.11% is 330.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.28 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. DAPS advertising's current ROCE % is 14.11%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is DAPS advertising stock overvalued right now?
Based on GuruFocus' analysis, DAPS advertising (BOM:543651) is currently considered Fairly Valued. The stock's GF Value™ is ₹23.56, compared to a current price of ₹24.46 — trading 3.8% above its estimated fair value. The current ROCE % is 14.11% and 330.2% above the Media - Diversified industry median of 3.28. DAPS advertising's overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For DAPS advertising (BOM:543651), the current ROCE % is 14.11% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is DAPS advertising (BOM:543651) Overvalued in 2026?
Based on GuruFocus' analysis, DAPS advertising stock appears to be overvalued.
The current stock price of ₹24.46 is trading 3.8% above its estimated GF Value™ of ₹23.56.
GuruFocus considers DAPS advertising to be Fairly Valued.
Key valuation signals for BOM:543651:
ROCE %: 14.11%
GF Value™: ₹23.56 vs. price of ₹24.46 (3.8% above fair value)
Industry Position: 330.2% above the Media - Diversified median
No single metric tells the full story. See the BOM:543651 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
DAPS advertising Ltd is engaged in the business of providing advertising agency services. The company offers a range of advertising media services consisting of print media, electronic media, and outdoor media services which cover advertisement modes such as newspapers, brochures, magazines, television channels, FM channels display of outdoor hoardings, and others.
77GF Score
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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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