DAPS advertising (BOM:543651) Beneish M-Score: -1.98 (As of Aug. 19, 2026)

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BOM:543651 DAPS advertising Ltd BOM:543651
77 GF Score
Price ₹24.46
GF Value ₹23.56
Valuation Fairly Valued
! 3 Warning Signs
View Full Analysis

What is DAPS advertising Beneish M-Score?

DAPS advertising BOM:543651 77 Beneish M-Score is -1.98 as of Aug. 19, 2026. GuruFocus rates BOM:543651 with a GF Score™ of 77/100 and a GF Value™ of ₹23.56 (Fairly Valued). The stock has 3 warning signs investors should review. Among 974 Media - Diversified companies, DAPS advertising ranks worse than 79.98% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -1.98 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for DAPS advertising's Beneish M-Score or its related term are showing as below:

BOM:543651' s Beneish M-Score Range Over the Past 10 Years
Min: -9.2   Med: -1.98   Max: -1.1
Current: -1.98

During the past 7 years, the highest Beneish M-Score of DAPS advertising was -1.10. The lowest was -9.20. And the median was -1.98.


DAPS advertising Beneish M-Score Historical Data

* Premium members only.

The historical data trend for DAPS advertising's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

DAPS advertising Beneish M-Score Chart

DAPS advertising Annual Data
Trend Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Beneish M-Score
Get a 7-Day Free Trial -1.75 -1.10 -9.20 -3.66 -1.98

DAPS advertising Semi-Annual Data
Mar20 Mar21 Mar22 Sep22 Mar23 Sep23 Mar24 Sep24 Mar25 Sep25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only -9.20 0.00 -3.66 0.00 -1.98

BOM:543651 vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, DAPS advertising's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


DAPS advertising Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, DAPS advertising's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where DAPS advertising's Beneish M-Score falls into.


BOM:543651
77GF Score
DAPS advertising Ltd BOM:543651
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

DAPS advertising Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of DAPS advertising for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9158+0.528 * 1.0819+0.404 * 1.6629+0.892 * 1.1626+0.115 * 0.9077
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0+4.679 * 0.009173-0.327 * 1.2665
=-1.98

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was ₹102.1 Mil.
Revenue was ₹221.7 Mil.
Gross Profit was ₹41.3 Mil.
Total Current Assets was ₹204.7 Mil.
Total Assets was ₹239.8 Mil.
Property, Plant and Equipment(Net PPE) was ₹25.9 Mil.
Depreciation, Depletion and Amortization(DDA) was ₹3.3 Mil.
Selling, General, & Admin. Expense(SGA) was ₹0.0 Mil.
Total Current Liabilities was ₹59.3 Mil.
Long-Term Debt & Capital Lease Obligation was ₹0.1 Mil.
Net Income was ₹13.5 Mil.
Gross Profit was ₹0.0 Mil.
Cash Flow from Operations was ₹11.3 Mil.
Total Receivables was ₹95.9 Mil.
Revenue was ₹190.7 Mil.
Gross Profit was ₹38.5 Mil.
Total Current Assets was ₹179.6 Mil.
Total Assets was ₹208.7 Mil.
Property, Plant and Equipment(Net PPE) was ₹24.2 Mil.
Depreciation, Depletion and Amortization(DDA) was ₹2.7 Mil.
Selling, General, & Admin. Expense(SGA) was ₹2.4 Mil.
Total Current Liabilities was ₹40.1 Mil.
Long-Term Debt & Capital Lease Obligation was ₹0.7 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(102.125 / 221.7) / (95.921 / 190.701)
=0.460645 / 0.502992
=0.9158

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(38.454 / 190.701) / (41.32 / 221.7)
=0.201646 / 0.186378
=1.0819

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (204.691 + 25.856) / 239.845) / (1 - (179.577 + 24.238) / 208.68)
=0.038767 / 0.023313
=1.6629

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=221.7 / 190.701
=1.1626

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(2.743 / (2.743 + 24.238)) / (3.261 / (3.261 + 25.856))
=0.101664 / 0.111996
=0.9077

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 221.7) / (2.438 / 190.701)
=0 / 0.012784
=0

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((0.132 + 59.338) / 239.845) / ((0.718 + 40.138) / 208.68)
=0.247952 / 0.195783
=1.2665

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(13.545 - 0 - 11.345) / 239.845
=0.009173

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

DAPS advertising has a M-score of -1.98 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -1.98 mean?
DAPS advertising (BOM:543651) has a Beneish M-Score of -1.98 as of Aug. 19, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on DAPS advertising and its competitors. According to the industry distribution chart, DAPS advertising ranks #779 out of 974 companies in the Media - Diversified industry, placing it in the top 80%.
Is DAPS advertising's Beneish M-Score too high?
DAPS advertising's current Beneish M-Score is -1.98. Based on the distribution chart, DAPS advertising ranks #779 out of 974 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, DAPS advertising has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does DAPS advertising's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, DAPS advertising ranks #779 out of 974 companies for Beneish M-Score. This places DAPS advertising in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on DAPS advertising and its competitors. DAPS advertising's current Beneish M-Score is -1.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is DAPS advertising stock overvalued right now?
Based on GuruFocus' analysis, DAPS advertising (BOM:543651) is currently considered Fairly Valued. The stock's GF Value™ is ₹23.56, compared to a current price of ₹24.46 — trading 3.8% above its estimated fair value. The current Beneish M-Score is -1.98. DAPS advertising's overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For DAPS advertising (BOM:543651), the current Beneish M-Score is -1.98 as of Aug. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is DAPS advertising (BOM:543651) Overvalued in 2026?

Based on GuruFocus' analysis, DAPS advertising stock appears to be overvalued. The current stock price of ₹24.46 is trading 3.8% above its estimated GF Value™ of ₹23.56. GuruFocus considers DAPS advertising to be Fairly Valued.

Key valuation signals for BOM:543651:

  • Beneish M-Score: -1.98
  • GF Value™: ₹23.56 vs. price of ₹24.46 (3.8% above fair value)
  • GF Score™: 77/100 with 3 warning signs

No single metric tells the full story. See the BOM:543651 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


DAPS advertising Business Description

Address Office No. 9-B, The Mall, 128, Clyde House, Kanpur, UP, IND, 208001
DAPS advertising Ltd is engaged in the business of providing advertising agency services. The company offers a range of advertising media services consisting of print media, electronic media, and outdoor media services which cover advertisement modes such as newspapers, brochures, magazines, television channels, FM channels display of outdoor hoardings, and others.
77GF Score

Get the complete analysis for BOM:543651

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

₹24.46
Price
₹23.56
GF Value