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DAPS advertisingBOM:543651 77 Operating Margin % is 7.69% as of Mar. 2026, which is 34% above its 10-year median of 5.74. GuruFocus rates BOM:543651 with a GF Score™ of 77/100 and a GF Value™ of ₹23.56 (Fairly Valued). The stock has 3 warning signs investors should review. Among 1,009 Media - Diversified companies, DAPS advertising ranks better than 62.14% on this metric.
DAPS advertising Ltd operating margin is expanding. Margin expansion is usually a good sign.
The historical rank and industry rank for DAPS advertising's Operating Margin % or its related term are showing as below:
BOM:543651'
s Operating Margin % Range Over the Past 10 Years
Min: 1.92 Med: 5.74 Max: 8.9
Current: 6.06
BOM:543651's Operating Margin % is ranked better than 62.14% of 1009
companies
in the Media - Diversified industry
Industry Median: 2.78
vs BOM:543651: 6.06
DAPS advertising's 5-Year Average Operating Margin % Growth Rate was 9.90% per year.
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
DAPS advertising Operating Margin % Related Terms
DAPS advertising Operating Margin % Historical Data
* Premium members only.
The historical data trend for DAPS advertising's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BOM:543651 vs APP, OMC, TTD: Operating Margin % Comparison
For the Advertising Agencies subindustry, DAPS advertising's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
DAPS advertising Operating Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, DAPS advertising's Operating Margin % distribution charts can be found below:
* The bar in red indicates where DAPS advertising's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
DAPS advertising's Operating Margin % for the fiscal year that ended in Mar. 2026 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
DAPS advertising (BOM:543651) has a Operating Margin % of 7.69% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on DAPS advertising and its competitors. This is 34% above median its historical median of 5.74. Over the past decade, DAPS advertising's Operating Margin % has ranged from 1.92 to 8.90. According to the industry distribution chart, DAPS advertising ranks #382 out of 1009 companies in the Media - Diversified industry, placing it in the top 37.9%.
Is DAPS advertising's Operating Margin % too high?
DAPS advertising's current Operating Margin % of 7.69% is 34% above median its 10-year median of 5.74. Over the past 10 years, this metric has ranged from a low of 1.92 to a high of 8.90. The Media - Diversified industry median Operating Margin % is 2.78. DAPS advertising's value of 7.69% is 176.6% above this industry median. Based on the distribution chart, DAPS advertising ranks #382 out of 1009 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, DAPS advertising has a GF Score™ of 77/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does DAPS advertising's Operating Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, DAPS advertising ranks #382 out of 1009 companies for Operating Margin %. This puts DAPS advertising in the upper half of its industry. The industry median Operating Margin % is 2.78. DAPS advertising's value of 7.69% is 176.6% above this benchmark. Historically, DAPS advertising's own Operating Margin % has ranged from 1.92 to 8.90 over the past decade. While the company's 10-year median is 5.74 vs. the industry median of 2.78, DAPS advertising has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Media - Diversified company?
The median Operating Margin % among Media - Diversified companies is 2.78, based on 1,009 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. DAPS advertising's current Operating Margin % of 7.69% is 176.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on DAPS advertising and its competitors. For the Media - Diversified industry, the median Operating Margin % is 2.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. DAPS advertising's current Operating Margin % is 7.69%, which is 34% above median its own 10-year median of 5.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is DAPS advertising stock overvalued right now?
Based on GuruFocus' analysis, DAPS advertising (BOM:543651) is currently considered Fairly Valued. The stock's GF Value™ is ₹23.56, compared to a current price of ₹24.46 — trading 3.8% above its estimated fair value. The current Operating Margin % is 7.69%, which is 34% above median its 10-year median of 5.74 and 176.6% above the Media - Diversified industry median of 2.78. DAPS advertising's overall GF Score™ is 77/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For DAPS advertising (BOM:543651), the current Operating Margin % is 7.69% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is DAPS advertising (BOM:543651) Overvalued in 2026?
Based on GuruFocus' analysis, DAPS advertising stock appears to be overvalued.
The current stock price of ₹24.46 is trading 3.8% above its estimated GF Value™ of ₹23.56.
GuruFocus considers DAPS advertising to be Fairly Valued.
Key valuation signals for BOM:543651:
Operating Margin %: 7.69% (34% above median its 10-year median of 5.74)
GF Value™: ₹23.56 vs. price of ₹24.46 (3.8% above fair value)
Industry Position: 176.6% above the Media - Diversified median (#382 of 1009)
No single metric tells the full story. See the BOM:543651 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
DAPS advertising Ltd is engaged in the business of providing advertising agency services. The company offers a range of advertising media services consisting of print media, electronic media, and outdoor media services which cover advertisement modes such as newspapers, brochures, magazines, television channels, FM channels display of outdoor hoardings, and others.
77GF Score
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Operating Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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