CELH (Celsius Holdings) Moat Score: 5/10 (As of Jul. 03, 2026)


CELH Celsius Holdings Inc CELH
68 GF Score
Price $33.16
GF Value $95.64
Valuation Possible Value Trap
! 2 Warning Signs
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What is Celsius Holdings Moat Score?

Celsius Holdings CELH +4.05% 68 Moat Score is 5 as of Jul. 03, 2026. GuruFocus rates CELH with a GF Score™ of 68/100 and a GF Value™ of $95.64 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 119 Beverages - Non-Alcoholic companies, Celsius Holdings ranks better than 84.87% on this metric.

Celsius Holdings has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Celsius Holdings has Narrow Moat: Celsius Holdings has a solid narrow moat due to its strong brand in the health and wellness beverage sector and growing market share. However, it faces significant competition from larger players, limiting its pricing power and economies of scale.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Celsius Holdings might have Narrow Moat - Solid narrow moat.

Celsius Holdings  (NAS:CELH) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Celsius Holdings Moat Score Related Terms

CELH vs PRMB, COCO, FIZZ: Moat Score Comparison

For the Beverages - Non-Alcoholic subindustry, Celsius Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Celsius Holdings Moat Score vs Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Celsius Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where Celsius Holdings's Moat Score falls into.


CELH
68GF Score
Celsius Holdings Inc CELH
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Celsius Holdings (CELH) has a Moat Score of 5 as of Jul. 03, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Celsius Holdings ranks #18 out of 119 companies in the Beverages - Non-Alcoholic industry, placing it in the top 15.1%.
Is Celsius Holdings' Moat Score too high?
Celsius Holdings' current Moat Score is 5. Based on the distribution chart, Celsius Holdings ranks #18 out of 119 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, Celsius Holdings has a GF Score™ of 68/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Celsius Holdings' Moat Score compare to PRMB and COCO?
According to the Beverages - Non-Alcoholic industry distribution chart, Celsius Holdings ranks #18 out of 119 companies for Moat Score. This places Celsius Holdings in the top 15% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Beverages - Non-Alcoholic company?
A good Moat Score depends on the Beverages - Non-Alcoholic industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Celsius Holdings's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Celsius Holdings stock overvalued right now?
Based on GuruFocus' analysis, Celsius Holdings (CELH) is currently considered Possible Value Trap. The stock's GF Value™ is $95.64, compared to a current price of $33.16 — trading 65.3% below its estimated fair value. The current Moat Score is 5. Celsius Holdings' overall GF Score™ is 68/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Celsius Holdings (CELH), the current Moat Score is 5 as of Jul. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Celsius Holdings (CELH) Overvalued in 2026?

Based on GuruFocus' analysis, Celsius Holdings stock appears to be undervalued. The current stock price of $33.16 is trading 65.3% below its estimated GF Value™ of $95.64. GuruFocus considers Celsius Holdings to be Possible Value Trap.

Key valuation signals for CELH:

  • Moat Score: 5
  • GF Value™: $95.64 vs. price of $33.16 (65.3% below fair value)
  • GF Score™: 68/100 with 2 warning signs

No single metric tells the full story. See the CELH stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Celsius Holdings Business Description

Other Exchanges CELH:Mexico
Address 2381 Northwest Executive Center Drive, Boca Raton, FL, USA, 33431
Celsius Holdings operates in the energy drink subsegment of the global nonalcoholic beverage market, with 95% of revenue concentrated in North America. It owns three energy drink brands: Celsius, Alani Nu, and Rockstar Energy. It focuses on product innovation and marketing while outsourcing manufacturing and packaging to third-party co-packers and distribution to PepsiCo. The firm issued convertible preferred shares following PepsiCo's investments in 2022 and 2025, giving the latter an 11% stake in Celsius.
68GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$33.16
Price
$95.64
GF Value