Prime Financial Group (ASX:PFG) PB Ratio: 0.96 (As of Jun. 26, 2026) — 32% Above Median


ASX:PFG Prime Financial Group Ltd ASX:PFG
60 GF Score
Price A$0.22
GF Value A$0.29
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Prime Financial Group PB Ratio?

Prime Financial Group ASX:PFG -2.22% 60 PB Ratio is 0.96 as of Jun. 26, 2026, which is 32% above its 10-year median of 0.73. GuruFocus rates ASX:PFG with a GF Score™ of 60/100 and a GF Value™ of A$0.29 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 1,604 Asset Management companies, Prime Financial Group ranks worse than 54.99% on this metric.

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-06-26), Prime Financial Group's share price is A$0.22. Prime Financial Group's Book Value per Share for the quarter that ended in Dec. 2025 was A$0.23. Hence, Prime Financial Group's PB Ratio of today is 0.96.

The historical rank and industry rank for Prime Financial Group's PB Ratio or its related term are showing as below:

ASX:PFG' s PB Ratio Range Over the Past 10 Years
Min: 0.18   Med: 0.73   Max: 1.17
Current: 0.96

During the past 13 years, Prime Financial Group's highest PB Ratio was 1.17. The lowest was 0.18. And the median was 0.73.

ASX:PFG's PB Ratio is ranked worse than
54.99% of 1604 companies
in the Asset Management industry
Industry Median: 0.95 vs ASX:PFG: 0.96

During the past 12 months, Prime Financial Group's average Book Value Per Share Growth Rate was 6.00% per year. During the past 3 years, the average Book Value Per Share Growth Rate was -0.30% per year. During the past 5 years, the average Book Value Per Share Growth Rate was 0.10% per year. During the past 10 years, the average Book Value Per Share Growth Rate was 0.40% per year.

During the past 13 years, the highest 3-Year average Book Value Per Share Growth Rate of Prime Financial Group was 33.20% per year. The lowest was -21.20% per year. And the median was -0.90% per year.

Back to Basics: PB Ratio


Prime Financial Group  (ASX:PFG) PB Ratio Explanation

Unlike valuation ratios relative to the earning power such as PE Ratio, PE Ratio without NRI, PS Ratio, Price-to-Operating-Cash-Flow , or Price-to-Free-Cash-Flow, the PB Ratio measures the valuation of the stock relative to the underlying asset of the company.

The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.


Be Aware

Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.


Prime Financial Group PB Ratio Related Terms


Prime Financial Group PB Ratio Historical Data

* Premium members only.

The historical data trend for Prime Financial Group's PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Prime Financial Group PB Ratio Chart

Prime Financial Group Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.43 0.74 0.83 0.88 1.00

Prime Financial Group Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.02 0.88 1.04 1.00 1.00

ASX:PFG vs BLK, BX, KKR: PB Ratio Comparison

For the Asset Management subindustry, Prime Financial Group's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Prime Financial Group PB Ratio vs Asset Management Industry

For the Asset Management industry and Financial Services sector, Prime Financial Group's PB Ratio distribution charts can be found below:

* The bar in red indicates where Prime Financial Group's PB Ratio falls into.


ASX:PFG
60GF Score
Prime Financial Group Ltd ASX:PFG
PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Prime Financial Group PB Ratio Calculation

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.

Prime Financial Group's PB Ratio for today is calculated as follows:

PB Ratio=Share Price/Book Value per Share (Q: Dec. 2025)
=0.22/0.229
=0.96

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.

Frequently Asked Questions Learn more about PB Ratio →
What does a PB Ratio of 0.96 mean?
Prime Financial Group (ASX:PFG) has a PB Ratio of 0.96 as of Jun. 26, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Prime Financial Group and its competitors. This is 32% above median its historical median of 0.73. Over the past decade, Prime Financial Group's PB Ratio has ranged from 0.18 to 1.17. According to the industry distribution chart, Prime Financial Group ranks #882 out of 1604 companies in the Asset Management industry, placing it in the top 55%.
Is Prime Financial Group's PB Ratio too high?
Prime Financial Group's current PB Ratio of 0.96 is 32% above median its 10-year median of 0.73. Over the past 10 years, this metric has ranged from a low of 0.18 to a high of 1.17. The Asset Management industry median PB Ratio is 0.95. Prime Financial Group's value of 0.96 is 1.1% above this industry median. Based on the distribution chart, Prime Financial Group ranks #882 out of 1604 companies in the Asset Management industry, which is below the industry midpoint. Overall, Prime Financial Group has a GF Score™ of 60/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Prime Financial Group's PB Ratio compare to BLK and BX?
According to the Asset Management industry distribution chart, Prime Financial Group ranks #882 out of 1604 companies for PB Ratio. This places Prime Financial Group in the lower half of its industry. The industry median PB Ratio is 0.95. Prime Financial Group's value of 0.96 is 1.1% above this benchmark. Historically, Prime Financial Group's own PB Ratio has ranged from 0.18 to 1.17 over the past decade. While the company's 10-year median is 0.73 vs. the industry median of 0.95, Prime Financial Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for an Asset Management company?
The median PB Ratio among Asset Management companies is 0.95, based on 1,604 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Prime Financial Group's current PB Ratio of 0.96 is 1.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Prime Financial Group and its competitors. For the Asset Management industry, the median PB Ratio is 0.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Prime Financial Group's current PB Ratio is 0.96, which is 32% above median its own 10-year median of 0.73. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prime Financial Group stock overvalued right now?
Based on GuruFocus' analysis, Prime Financial Group (ASX:PFG) is currently considered Modestly Undervalued. The stock's GF Value™ is A$0.29, compared to a current price of A$0.22 — trading 24.1% below its estimated fair value. The current PB Ratio is 0.96, which is 32% above median its 10-year median of 0.73 and 1.1% above the Asset Management industry median of 0.95. Prime Financial Group's overall GF Score™ is 60/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Prime Financial Group (ASX:PFG), the current PB Ratio is 0.96 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Prime Financial Group (ASX:PFG) Overvalued in 2026?

Based on GuruFocus' analysis, Prime Financial Group stock appears to be undervalued. The current stock price of A$0.22 is trading 24.1% below its estimated GF Value™ of A$0.29. GuruFocus considers Prime Financial Group to be Modestly Undervalued.

Key valuation signals for ASX:PFG:

  • PB Ratio: 0.96 (32% above median its 10-year median of 0.73)
  • GF Value™: A$0.29 vs. price of A$0.22 (24.1% below fair value)
  • GF Score™: 60/100 with 3 warning signs
  • Industry Position: 1.1% above the Asset Management median (#882 of 1604)

No single metric tells the full story. See the ASX:PFG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Prime Financial Group Business Description

Address 40 City Road, Level 17, HWT Tower, Southbank, Melbourne, VIC, AUS, 3006
Prime Financial Group Ltd is an integrated accounting and business advisory, wealth management, and capital advisory company for business owners and family groups. It offers services accounting and tax compliance, start-up services, SME advisory, director and board services, life insurance, estate planning, lending and finance, transaction and restructuring services, superannuation, and others. Its segments are Business Segment and the other to Wealth Management segment. The company generates the majority of its revenue from the Wealth Management segment.
60GF Score

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PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.22
Price
A$0.29
GF Value