BAOS (Baosheng Media Group Holdings) PB Ratio: 1.21 (As of Jul. 05, 2026) — 426% Above Median


BAOS Baosheng Media Group Holdings Ltd BAOS
49 GF Score
Price $2.59
GF Value $1.59
Valuation Significantly Overvalued
! 4 Warning Signs
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What is Baosheng Media Group Holdings PB Ratio?

Baosheng Media Group Holdings BAOS +2.52% 49 PB Ratio is 1.21 as of Jul. 05, 2026, which is 426% above its 10-year median of 0.23. GuruFocus rates BAOS with a GF Score™ of 49/100 and a GF Value™ of $1.59 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 928 Media - Diversified companies, Baosheng Media Group Holdings ranks better than 52.59% on this metric.

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. As of today (2026-07-05), Baosheng Media Group Holdings's share price is $2.59. Baosheng Media Group Holdings's Book Value per Share for the quarter that ended in Dec. 2025 was $2.14. Hence, Baosheng Media Group Holdings's PB Ratio of today is 1.21.

The historical rank and industry rank for Baosheng Media Group Holdings's PB Ratio or its related term are showing as below:

BAOS' s PB Ratio Range Over the Past 10 Years
Min: 0.06   Med: 0.23   Max: 4.49
Current: 1.21

During the past 8 years, Baosheng Media Group Holdings's highest PB Ratio was 4.49. The lowest was 0.06. And the median was 0.23.

BAOS's PB Ratio is ranked better than
52.59% of 928 companies
in the Media - Diversified industry
Industry Median: 1.3 vs BAOS: 1.21

During the past 12 months, Baosheng Media Group Holdings's average Book Value Per Share Growth Rate was -77.80% per year. During the past 3 years, the average Book Value Per Share Growth Rate was -58.40% per year. During the past 5 years, the average Book Value Per Share Growth Rate was -40.50% per year.

During the past 8 years, the highest 3-Year average Book Value Per Share Growth Rate of Baosheng Media Group Holdings was 50.60% per year. The lowest was -58.40% per year. And the median was -3.00% per year.

Back to Basics: PB Ratio


Baosheng Media Group Holdings  (NAS:BAOS) PB Ratio Explanation

Unlike valuation ratios relative to the earning power such as PE Ratio, PE Ratio without NRI, PS Ratio, Price-to-Operating-Cash-Flow , or Price-to-Free-Cash-Flow, the PB Ratio measures the valuation of the stock relative to the underlying asset of the company.

The PB Ratio works the best for the businesses that earn most of their profit from their assets, e.g. banks and insurance companies.


Be Aware

Some businesses have very light assets, such as software companies or insurance agencies. The PB Ratio does not work well for these companies. Some companies even have negative equity, so the PB Ratio cannot be applied to them.


Baosheng Media Group Holdings PB Ratio Related Terms


Baosheng Media Group Holdings PB Ratio Historical Data

* Premium members only.

The historical data trend for Baosheng Media Group Holdings's PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baosheng Media Group Holdings PB Ratio Chart

Baosheng Media Group Holdings Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PB Ratio
Get a 7-Day Free Trial 0.35 0.17 0.13 0.26 1.27

Baosheng Media Group Holdings Semi-Annual Data
Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.13 0.08 0.26 0.39 1.27

BAOS vs CHR, YDKG, VSME: PB Ratio Comparison

For the Advertising Agencies subindustry, Baosheng Media Group Holdings's PB Ratio, along with its competitors' market caps and PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baosheng Media Group Holdings PB Ratio vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Baosheng Media Group Holdings's PB Ratio distribution charts can be found below:

* The bar in red indicates where Baosheng Media Group Holdings's PB Ratio falls into.


BAOS
49GF Score
Baosheng Media Group Holdings Ltd BAOS
PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Baosheng Media Group Holdings PB Ratio Calculation

The PB Ratio, or Price-to-Book ratio, or Price/Book, is a financial ratio used to compare a company's market price to its Book Value per Share. It is a ratio widely used to value stocks.

Baosheng Media Group Holdings's PB Ratio for today is calculated as follows:

PB Ratio=Share Price/Book Value per Share (Q: Dec. 2025)
=2.59/2.143
=1.21

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

A closely related ratio is called Price-to-Tangible-Book. The difference between Price-to-Tangible-Book and PB Ratio is that book value other than intangibles are used in the calculation.

Frequently Asked Questions Learn more about PB Ratio →
What does a PB Ratio of 1.21 mean?
Baosheng Media Group Holdings (BAOS) has a PB Ratio of 1.21 as of Jul. 05, 2026. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Baosheng Media Group Holdings and its competitors. This is 426% above median its historical median of 0.23. Over the past decade, Baosheng Media Group Holdings' PB Ratio has ranged from 0.06 to 4.49. According to the industry distribution chart, Baosheng Media Group Holdings ranks #440 out of 928 companies in the Media - Diversified industry, placing it in the top 47.4%.
Is Baosheng Media Group Holdings' PB Ratio too high?
Baosheng Media Group Holdings' current PB Ratio of 1.21 is 426% above median its 10-year median of 0.23. Over the past 10 years, this metric has ranged from a low of 0.06 to a high of 4.49. The Media - Diversified industry median PB Ratio is 1.30. Baosheng Media Group Holdings' value of 1.21 is 6.9% below this industry median. Based on the distribution chart, Baosheng Media Group Holdings ranks #440 out of 928 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Baosheng Media Group Holdings has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Baosheng Media Group Holdings' PB Ratio compare to CHR and YDKG?
According to the Media - Diversified industry distribution chart, Baosheng Media Group Holdings ranks #440 out of 928 companies for PB Ratio. This puts Baosheng Media Group Holdings in the upper half of its industry. The industry median PB Ratio is 1.30. Baosheng Media Group Holdings' value of 1.21 is 6.9% below this benchmark. Historically, Baosheng Media Group Holdings' own PB Ratio has ranged from 0.06 to 4.49 over the past decade. While the company's 10-year median is 0.23 vs. the industry median of 1.30, Baosheng Media Group Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PB Ratio for a Media - Diversified company?
The median PB Ratio among Media - Diversified companies is 1.30, based on 928 companies in the industry. Companies in the top quartile (top 25%) have a PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baosheng Media Group Holdings's current PB Ratio of 1.21 is 6.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PB Ratio mean?
A high PB Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Book ratio is the ratio of share price to a company's book value per share. View historical data on Baosheng Media Group Holdings and its competitors. For the Media - Diversified industry, the median PB Ratio is 1.30 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baosheng Media Group Holdings's current PB Ratio is 1.21, which is 426% above median its own 10-year median of 0.23. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baosheng Media Group Holdings stock overvalued right now?
Based on GuruFocus' analysis, Baosheng Media Group Holdings (BAOS) is currently considered Significantly Overvalued. The stock's GF Value™ is $1.59, compared to a current price of $2.59 — trading 62.9% above its estimated fair value. The current PB Ratio is 1.21, which is 426% above median its 10-year median of 0.23 and 6.9% below the Media - Diversified industry median of 1.30. Baosheng Media Group Holdings' overall GF Score™ is 49/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PB Ratio calculated?
PB Ratio is calculated from a company's financial statements. For Baosheng Media Group Holdings (BAOS), the current PB Ratio is 1.21 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baosheng Media Group Holdings (BAOS) Overvalued in 2026?

Based on GuruFocus' analysis, Baosheng Media Group Holdings stock appears to be overvalued. The current stock price of $2.59 is trading 62.9% above its estimated GF Value™ of $1.59. GuruFocus considers Baosheng Media Group Holdings to be Significantly Overvalued.

Key valuation signals for BAOS:

  • PB Ratio: 1.21 (426% above median its 10-year median of 0.23)
  • GF Value™: $1.59 vs. price of $2.59 (62.9% above fair value)
  • GF Score™: 49/100 with 4 warning signs
  • Industry Position: 6.9% below the Media - Diversified median (#440 of 928)

No single metric tells the full story. See the BAOS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baosheng Media Group Holdings Business Description

Address Xishanhui, East Floor 5, Building No. 8, Shijingshan District, Beijing, CHN, 100041
Baosheng Media Group Holdings Ltd is a China-based online marketing solution provider. The company provides internet marketing, short-video and V-log marketing, content production and operation, e-commerce marketing, data platform services, and AI technology-related services. It also offers customized marketing solutions and channel marketing services through partnerships with internet platforms such as Tencent, Alibaba, ByteDance, and Kuaishou.
49GF Score

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PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.59
Price
$1.59
GF Value