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Brainy Brands Co (Brainy Brands Co) Quick Ratio : 4.17 (As of Dec. 2010)


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What is Brainy Brands Co Quick Ratio?

The quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets. It is calculated as a company's Total Current Assets excludes Total Inventories divides by its Total Current Liabilities. Brainy Brands Co's quick ratio for the quarter that ended in Dec. 2010 was 4.17.

Brainy Brands Co has a quick ratio of 4.17. It generally indicates good short-term financial strength.

The historical rank and industry rank for Brainy Brands Co's Quick Ratio or its related term are showing as below:

TBBC's Quick Ratio is not ranked *
in the Consumer Packaged Goods industry.
Industry Median: 1.03
* Ranked among companies with meaningful Quick Ratio only.

Brainy Brands Co Quick Ratio Historical Data

The historical data trend for Brainy Brands Co's Quick Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Brainy Brands Co Quick Ratio Chart

Brainy Brands Co Annual Data
Trend Dec09 Dec10
Quick Ratio
0.04 4.17

Brainy Brands Co Semi-Annual Data
Dec09 Dec10
Quick Ratio 0.04 4.17

Competitive Comparison of Brainy Brands Co's Quick Ratio

For the Farm Products subindustry, Brainy Brands Co's Quick Ratio, along with its competitors' market caps and Quick Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Brainy Brands Co's Quick Ratio Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Brainy Brands Co's Quick Ratio distribution charts can be found below:

* The bar in red indicates where Brainy Brands Co's Quick Ratio falls into.



Brainy Brands Co Quick Ratio Calculation

The quick ratio measures a company's ability to meet its short-term obligations with its most liquid assets. For this reason, the ratio excludes inventories from current assets.

Brainy Brands Co's Quick Ratio for the fiscal year that ended in Dec. 2010 is calculated as

Quick Ratio (A: Dec. 2010 )=(Total Current Assets-Total Inventories)/Total Current Liabilities
=(2.045-0.052)/0.478
=4.17

Brainy Brands Co's Quick Ratio for the quarter that ended in Dec. 2010 is calculated as

Quick Ratio (Q: Dec. 2010 )=(Total Current Assets-Total Inventories)/Total Current Liabilities
=(2.045-0.052)/0.478
=4.17

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Brainy Brands Co  (OTCPK:TBBC) Quick Ratio Explanation

The quick ratio is more conservative than the Current Ratio because it excludes inventories from current assets. The ratio derives its name presumably from the fact that assets such as cash and marketable securities are quick sources of cash. Inventories generally take time to be converted into cash, and if they have to be sold quickly, the company may have to accept a lower price than book value of these inventories. As a result, they are justifiably excluded from assets that are ready sources of immediate cash.

In general, low or decreasing quick ratios generally suggest that a company is over-leveraged, struggling to maintain or grow sales, paying bills too quickly or collecting receivables too slowly. On the other hand, a high or increasing quick ratio generally indicates that a company is experiencing solid top-line growth, quickly converting receivables into cash, and easily able to cover its financial obligations. Such companies often have faster inventory turnover and cash conversion cycles.

The higher the quick ratio, the better the company's liquidity position.


Brainy Brands Co Quick Ratio Related Terms

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Brainy Brands Co (Brainy Brands Co) Business Description

Traded in Other Exchanges
N/A
Address
Website
Brainy Brands Company Inc. was incorporated under the laws of the State of Delaware on November 21, 2007 and began activity in 2008.Previously, it was known as Enter Corp. The proposed business plan of the Company is to use innovative agricultural technology and know-how to grow vegetables and other crops, initially in the former Soviet Republic of Georgia, and later in other selected locations. The Company is in the development stage and has yet to realize revenues from operations. It intends to locate a local, joint venture partner to co-invest with them in its pilot project on a 30-hectare plot of land. If it does not locate a local, joint venture partner but do raise funds, it will execute the Pilot Project on its own. It initially intended to conduct a pilot project at a suitable location, which it has found in the town of Natakhtari in Georgia. Its President, Mr. Ayalon, has the experience of setting up farming operations in foreign countries and is capable of hiring local staff and managing them for its farming operations. Since the growing season starts in March in most regions of Georgia, it has missed the 2010 growing season. Hence, 2010 will be dedicated to building its infrastructure and locating the financing it require for its Pilot Project. It intends to advertise in local newspapers in Georgia in order to attract a possible local, joint venture partner. It intends to begin its Pilot Project operation in March 2011. It intends to bring Western know-how and precision farming techniques to its Georgian operations. Precision farming is based on proper soil analysis, proper seed choice, and the use of precise amounts of fertilizer, herbicides and pesticides. The use of drip irrigation plays an important role in precision farming by enabling the delivery of exact amounts of water and fertilizer. Additionally, the proper timing of planting, harvesting, fertilizer and pest control are all part of what is known as "precision farming techniques". Precision farming helps improve crop yields, because it is a scientific method that treats each crop individually. The Pilot Project's main focus is to prove its ability to produce vegetables for the local market. It hopes to locate a distributor that will supply its produce to local retailers and local wholesalers who will purchase its produce.