As of today (2024-04-28), Brainy Brands Co's weighted average cost of capital is 12.66%%. Brainy Brands Co's ROIC % is 0.00% (calculated using TTM income statement data).
Brainy Brands Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.
*Note: The beta of this company cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
For a comprehensive WACC calculation, please access the WACC Calculator.
Brainy Brands Co WACC % Historical Data
The historical data trend for Brainy Brands Co's WACC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
* Premium members only.
Brainy Brands Co WACC % Chart
Brainy Brands Co Annual Data
Trend
Dec09
Dec10
WACC %
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Brainy Brands Co Semi-Annual Data
Dec09
Dec10
WACC %
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Competitive Comparison of Brainy Brands Co's WACC %
For the Farm Products subindustry, Brainy Brands Co's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brainy Brands Co's WACC % Distribution in the Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Brainy Brands Co's WACC % distribution charts can be found below:
* The bar in red indicates where Brainy Brands Co's WACC % falls into.
Brainy Brands Co WACC % Calculation
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Brainy Brands Co's market capitalization (E) is $0.162 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Dec. 2010, Brainy Brands Co's latest one-year annual average Book Value of Debt (D) is $1.365 Mil.
a) weight of equity = E / (E + D) = 0.162 / (0.162 + 1.365) = 0.1061
b) weight of debt = D / (E + D) = 1.365 / (0.162 + 1.365) = 0.8939
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 4.663%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Brainy Brands Co's beta cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 4.663% + 1 * 6% = 10.663%
3. Cost of Debt:
GuruFocus uses latest annual Interest Expense divided by the latest one-year annual average debt to get the simplified cost of debt.
As of Dec. 2010, Brainy Brands Co's interest expense (positive number) was $0.176 Mil. Its total Book Value of Debt (D) is $1.365 Mil.
Cost of Debt = 0.176 / 1.365 = 12.8938%.
4. Multiply by one minus annual Tax Rate:
GuruFocus uses the most recent annual Tax Expense divided by the most recent annual Pre-Tax Income to calculate the tax rate. The calculated annual tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated annual Tax Rate = 0 / 0 = %.
Brainy Brands Co's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.1061
*
10.663%
+
0.8939
*
12.8938%
*
(1 - 0%)
=
12.66%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Brainy Brands Co (OTCPK:TBBC) WACC % Explanation
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Brainy Brands Co's weighted average cost of capital is 12.66%%. Brainy Brands Co's ROIC % is 0.00% (calculated using TTM income statement data).
Brainy Brands Co earns returns that do not match up to its cost of capital. It will destroy value as it grows.
*Note: The beta of this company cannot be obtained because it has a price history shorter than 3 years. It will thus be set to 1 as default to calculate WACC.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year annual average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest annual Interest Expense divided by the latest one-year annual average debt to get the simplified cost of debt.
Related Terms
Brainy Brands Co (Brainy Brands Co) Business Description
Brainy Brands Company Inc. was incorporated under the laws of the State of Delaware on November 21, 2007 and began activity in 2008.Previously, it was known as Enter Corp. The proposed business plan of the Company is to use innovative agricultural technology and know-how to grow vegetables and other crops, initially in the former Soviet Republic of Georgia, and later in other selected locations. The Company is in the development stage and has yet to realize revenues from operations. It intends to locate a local, joint venture partner to co-invest with them in its pilot project on a 30-hectare plot of land. If it does not locate a local, joint venture partner but do raise funds, it will execute the Pilot Project on its own. It initially intended to conduct a pilot project at a suitable location, which it has found in the town of Natakhtari in Georgia. Its President, Mr. Ayalon, has the experience of setting up farming operations in foreign countries and is capable of hiring local staff and managing them for its farming operations. Since the growing season starts in March in most regions of Georgia, it has missed the 2010 growing season. Hence, 2010 will be dedicated to building its infrastructure and locating the financing it require for its Pilot Project. It intends to advertise in local newspapers in Georgia in order to attract a possible local, joint venture partner. It intends to begin its Pilot Project operation in March 2011. It intends to bring Western know-how and precision farming techniques to its Georgian operations. Precision farming is based on proper soil analysis, proper seed choice, and the use of precise amounts of fertilizer, herbicides and pesticides. The use of drip irrigation plays an important role in precision farming by enabling the delivery of exact amounts of water and fertilizer. Additionally, the proper timing of planting, harvesting, fertilizer and pest control are all part of what is known as "precision farming techniques". Precision farming helps improve crop yields, because it is a scientific method that treats each crop individually. The Pilot Project's main focus is to prove its ability to produce vegetables for the local market. It hopes to locate a distributor that will supply its produce to local retailers and local wholesalers who will purchase its produce.
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