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Mobivity Holdings (Mobivity Holdings) ROA % : -638.70% (As of Dec. 2023)


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What is Mobivity Holdings ROA %?

ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Mobivity Holdings's annualized Net Income for the quarter that ended in Dec. 2023 was $-14.14 Mil. Mobivity Holdings's average Total Assets over the quarter that ended in Dec. 2023 was $2.21 Mil. Therefore, Mobivity Holdings's annualized ROA % for the quarter that ended in Dec. 2023 was -638.70%.

The historical rank and industry rank for Mobivity Holdings's ROA % or its related term are showing as below:

MFON' s ROA % Range Over the Past 10 Years
Min: -450.82   Med: -140.21   Max: -41.59
Current: -407.29

During the past 13 years, Mobivity Holdings's highest ROA % was -41.59%. The lowest was -450.82%. And the median was -140.21%.

MFON's ROA % is ranked worse than
98.62% of 2824 companies
in the Software industry
Industry Median: 1.015 vs MFON: -407.29

Mobivity Holdings ROA % Historical Data

The historical data trend for Mobivity Holdings's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Mobivity Holdings ROA % Chart

Mobivity Holdings Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
ROA %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -132.71 -41.59 -131.05 -269.88 -450.82

Mobivity Holdings Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
ROA % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -362.77 -254.81 -246.86 -643.61 -638.70

Competitive Comparison of Mobivity Holdings's ROA %

For the Software - Application subindustry, Mobivity Holdings's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mobivity Holdings's ROA % Distribution in the Software Industry

For the Software industry and Technology sector, Mobivity Holdings's ROA % distribution charts can be found below:

* The bar in red indicates where Mobivity Holdings's ROA % falls into.



Mobivity Holdings ROA % Calculation

Mobivity Holdings's annualized ROA % for the fiscal year that ended in Dec. 2023 is calculated as:

ROA %=Net Income (A: Dec. 2023 )/( (Total Assets (A: Dec. 2022 )+Total Assets (A: Dec. 2023 ))/ count )
=-12.064/( (3.018+2.334)/ 2 )
=-12.064/2.676
=-450.82 %

Mobivity Holdings's annualized ROA % for the quarter that ended in Dec. 2023 is calculated as:

ROA %=Net Income (Q: Dec. 2023 )/( (Total Assets (Q: Sep. 2023 )+Total Assets (Q: Dec. 2023 ))/ count )
=-14.144/( (2.095+2.334)/ 2 )
=-14.144/2.2145
=-638.70 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is four times the quarterly (Dec. 2023) net income data. ROA % is displayed in the 30-year financial page.


Mobivity Holdings  (OTCPK:MFON) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Dec. 2023 )
=Net Income/Total Assets
=-14.144/2.2145
=(Net Income / Revenue)*(Revenue / Total Assets)
=(-14.144 / 6.408)*(6.408 / 2.2145)
=Net Margin %*Asset Turnover
=-220.72 %*2.8937
=-638.70 %

Note: The Net Income data used here is four times the quarterly (Dec. 2023) net income data. The Revenue data used here is four times the quarterly (Dec. 2023) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


Mobivity Holdings ROA % Related Terms

Thank you for viewing the detailed overview of Mobivity Holdings's ROA % provided by GuruFocus.com. Please click on the following links to see related term pages.


Mobivity Holdings (Mobivity Holdings) Business Description

Traded in Other Exchanges
N/A
Address
3133 West Frye Road, Suite 215, Chandler, AZ, USA, 85225
Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale ('POS") systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.
Executives
Thomas B Akin director 2400 BRIDGEWAY # 200, SUITE 200, SAUSALITO CA 94965
William T. Sanchez officer: CHIEF FINANCIAL OFFICER C/O MARIADB PLC, 699 VETERANS BLVD, REDWOOD CITY CA 94063
Skye Fossey-tomaske officer: Interim CFO 3133 WEST FRYE ROAD, SUITE 215, CHANDLER AZ 85226
Talkot Capital, Llc 10 percent owner 2400 BRIDGEWAY, SUITE 300, SAUSALITO CA 94965
Lynn M. Tiscareno officer: Chief Financial Officer C/O MOBIVITY HOLDINGS CORP.,, 55 NORTH ARIZONA PLACE #310, CHANDLER AZ 85225
Charles B Mathews officer: CFO 1660 E. TRADEWIND CT., GILBERT AZ 85284
Dennis Ronald Becker director, officer: CEO 8929 AERO DRIVE, SUITE E, SAN DIEGO CA 92123
Van Epps William M director 2002 PAPA JOHNS BOVD, PO BOX 999000, LLOUISVILLE KY 40269-0900
Christopher Meinerz officer: CFO 8700 E. VISTA BONITA DRIVE, SUITE 260, SCOTTSDALE AZ 85255
Michael K Bynum director, officer: President P.O. BOX 28, SPRINGER OK 73458
Philip Guarascio director
Tim Schatz officer: Chief Financial Officer 8929 AERO DRIVE, SUITE E, SAN DIEGO CA 92123
Peter S Brodsky director C/O HM CAPITAL PARTNERS, 200 CRESCENT COURT, SUITE 1600, DALLAS TX 75201
Porter Capital Management Co 10 percent owner 300 DRAKES LANDING ROAD, SUITE 171, GREENBRAE CA 94904
Geri Suster officer: Chief Operating Officer 58 W. BUFFALO ST, SUITE 200, CHANDLER AZ 85225