MFON (Mobivity Holdings) GF Value Rank: 2 (As of Jul. 18, 2026) — 50% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Mobivity Holdings GF Value Rank?

Mobivity Holdings MFON GF Value Rank is 2 as of Jul. 18, 2026, which is 50% below its 10-year median of 4.00. The stock has 7 warning signs investors should review.

Mobivity Holdings has the GF Value Rank of 2.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Mobivity Holdings GF Value Rank Related Terms

MFON vs KWIK, HTCR, FTFT: GF Value Rank Comparison

For the Software - Application subindustry, Mobivity Holdings's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Mobivity Holdings GF Value Rank vs Software Industry

For the Software industry and Technology sector, Mobivity Holdings's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Mobivity Holdings's GF Value Rank falls into.


Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 2 mean?
Mobivity Holdings (MFON) has a GF Value Rank of 2 as of Jul. 18, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Mobivity Holdings and its competitors. This is 50% below median its historical median of 4.00. Over the past decade, Mobivity Holdings' GF Value Rank has ranged from 1.00 to 10.00.
Is Mobivity Holdings' GF Value Rank too high?
Mobivity Holdings' current GF Value Rank of 2 is 50% below median its 10-year median of 4.00. Over the past 10 years, this metric has ranged from a low of 1.00 to a high of 10.00.
How does Mobivity Holdings' GF Value Rank compare to KWIK and HTCR?
Mobivity Holdings' GF Value Rank of 2 can be compared against companies in the Software industry. Historically, Mobivity Holdings' own GF Value Rank has ranged from 1.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Software company?
A good GF Value Rank depends on the Software industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Mobivity Holdings and its competitors. Mobivity Holdings's current GF Value Rank is 2, which is 50% below median its own 10-year median of 4.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mobivity Holdings stock overvalued right now?
Based on GuruFocus' analysis, Mobivity Holdings (MFON) is currently considered Possible Value Trap. The stock's GF Value™ is $0.29, compared to a current price of $0.04 — trading 87.9% below its estimated fair value. The current GF Value Rank is 2, which is 50% below median its 10-year median of 4.00. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Mobivity Holdings (MFON), the current GF Value Rank is 2 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Mobivity Holdings Business Description

Address 3133 West Frye Road, Suite 215, Chandler, AZ, USA, 85226
Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.