MFON (Mobivity Holdings) Cyclically Adjusted PB Ratio: (As of Jul. 18, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Mobivity Holdings Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Mobivity Holdings  (OTCPK:MFON) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Mobivity Holdings Cyclically Adjusted PB Ratio Related Terms


Mobivity Holdings Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Mobivity Holdings's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Mobivity Holdings Cyclically Adjusted PB Ratio Chart

Mobivity Holdings Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 23.43 6.84 0.00

Mobivity Holdings Quarterly Data
Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 38.02 0.00 0.00 0.00 0.00

MFON vs KWIK, HTCR, FTFT: Cyclically Adjusted PB Ratio Comparison

For the Software - Application subindustry, Mobivity Holdings's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mobivity Holdings Cyclically Adjusted PB Ratio vs Software Industry

For the Software industry and Technology sector, Mobivity Holdings's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Mobivity Holdings's Cyclically Adjusted PB Ratio falls into.



Mobivity Holdings Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Mobivity Holdings's Cyclically Adjusted Book per Share for the quarter that ended in Sep. 2025 is calculated as:

For example, Mobivity Holdings's adjusted Book Value per Share data for the three months ended in Sep. 2025 was:

Adj_Book=Book Value per Share/CPI of Sep. 2025 (Change)*Current CPI (Sep. 2025)
=-0.326/324.8000*324.8000
=-0.326

Current CPI (Sep. 2025) = 324.8000.

Mobivity Holdings Quarterly Data

Book Value per Share CPI Adj_Book
201512 0.169 236.525 0.232
201603 0.200 238.132 0.273
201606 0.180 241.018 0.243
201609 0.144 241.428 0.194
201612 0.059 241.432 0.079
201703 0.031 243.801 0.041
201706 0.006 244.955 0.008
201709 -0.032 246.819 -0.042
201712 -0.071 246.524 -0.094
201803 -0.044 249.554 -0.057
201806 0.045 251.989 0.058
201809 0.087 252.439 0.112
201812 0.007 251.233 0.009
201903 -0.029 254.202 -0.037
201906 -0.075 256.143 -0.095
201909 0.009 256.759 0.011
201912 -0.033 256.974 -0.042
202003 -0.045 258.115 -0.057
202006 -0.057 257.797 -0.072
202009 -0.052 260.280 -0.065
202012 0.031 260.474 0.039
202103 0.005 264.877 0.006
202106 -0.014 271.696 -0.017
202109 -0.027 274.310 -0.032
202112 -0.095 278.802 -0.111
202203 -0.070 287.504 -0.079
202206 -0.082 296.311 -0.090
202209 -0.102 296.808 -0.112
202212 -0.144 296.797 -0.158
202303 -0.101 301.836 -0.109
202306 -0.129 305.109 -0.137
202309 -0.134 307.789 -0.141
202312 -0.154 306.746 -0.163
202403 -0.174 312.332 -0.181
202406 -0.192 314.175 -0.198
202409 -0.208 315.301 -0.214
202412 -0.244 315.605 -0.251
202503 -0.266 319.799 -0.270
202506 -0.294 322.561 -0.296
202509 -0.326 324.800 -0.326

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Mobivity Holdings Business Description

Address 3133 West Frye Road, Suite 215, Chandler, AZ, USA, 85226
Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.