Mobivity HoldingsMFON Gross Margin % is 30.68% as of Sep. 2025, which is 49% below its 10-year median of 59.67. The stock has 7 warning signs investors should review. Among 2,677 Software companies, Mobivity Holdings ranks better than 58.35% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Mobivity Holdings had a gross margin of 30.68% for the quarter that ended in Sep. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Mobivity Holdings Gross Margin % Related Terms
Mobivity Holdings Gross Margin % Historical Data
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The historical data trend for Mobivity Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MFON vs KWIK, HTCR, FTFT: Gross Margin % Comparison
For the Software - Application subindustry, Mobivity Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mobivity Holdings Gross Margin % vs Software Industry
For the Software industry and Technology sector, Mobivity Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Mobivity Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Mobivity Holdings (MFON) has a Gross Margin % of 30.68% as of Sep. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Mobivity Holdings and its competitors. This is 49% below median its historical median of 59.67. Over the past decade, Mobivity Holdings' Gross Margin % has ranged from 27.34 to 76.90. According to the industry distribution chart, Mobivity Holdings ranks #1115 out of 2677 companies in the Software industry, placing it in the top 41.7%.
Is Mobivity Holdings' Gross Margin % too high?
Mobivity Holdings' current Gross Margin % of 30.68% is 49% below median its 10-year median of 59.67. Over the past 10 years, this metric has ranged from a low of 27.34 to a high of 76.90. The Software industry median Gross Margin % is 40.49. Mobivity Holdings' value of 30.68% is 24.2% below this industry median. Based on the distribution chart, Mobivity Holdings ranks #1115 out of 2677 companies in the Software industry, which is above the industry midpoint.
How does Mobivity Holdings' Gross Margin % compare to KWIK and HTCR?
According to the Software industry distribution chart, Mobivity Holdings ranks #1115 out of 2677 companies for Gross Margin %. This puts Mobivity Holdings in the upper half of its industry. The industry median Gross Margin % is 40.49. Mobivity Holdings' value of 30.68% is 24.2% below this benchmark. Historically, Mobivity Holdings' own Gross Margin % has ranged from 27.34 to 76.90 over the past decade. While the company's 10-year median is 59.67 vs. the industry median of 40.49, Mobivity Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.49, based on 2,677 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mobivity Holdings's current Gross Margin % of 30.68% is 24.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Mobivity Holdings and its competitors. For the Software industry, the median Gross Margin % is 40.49 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mobivity Holdings's current Gross Margin % is 30.68%, which is 49% below median its own 10-year median of 59.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mobivity Holdings stock overvalued right now?
Based on GuruFocus' analysis, Mobivity Holdings (MFON) is currently considered Possible Value Trap. The stock's GF Value™ is $0.29, compared to a current price of $0.04 — trading 87.9% below its estimated fair value. The current Gross Margin % is 30.68%, which is 49% below median its 10-year median of 59.67 and 24.2% below the Software industry median of 40.49. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Mobivity Holdings (MFON), the current Gross Margin % is 30.68% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.
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