MFON (Mobivity Holdings) Scaled Net Operating Assets: -2.88 (As of Sep. 2025)


What is Mobivity Holdings Scaled Net Operating Assets?

Mobivity Holdings MFON Scaled Net Operating Assets is -2.88 as of Sep. 2025. The stock has 7 warning signs investors should review.

Scaled Net Operating Assets (SNOA) is calculated as the difference between operating assets and operating liabilities, scaled by lagged total assets.

Mobivity Holdings's operating assets for the quarter that ended in Sep. 2025 was $1.37 Mil. Mobivity Holdings's operating liabilities for the quarter that ended in Sep. 2025 was $5.21 Mil. Mobivity Holdings's Total Assets for the quarter that ended in Jun. 2025 was $1.33 Mil. Therefore, Mobivity Holdings's scaled net operating assets (SNOA) for the quarter that ended in Sep. 2025 was -2.88.


Mobivity Holdings Scaled Net Operating Assets Historical Data

* Premium members only.

The historical data trend for Mobivity Holdings's Scaled Net Operating Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Mobivity Holdings Scaled Net Operating Assets Chart

Mobivity Holdings Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Scaled Net Operating Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.12 -0.14 -0.63 -0.68 -1.74

Mobivity Holdings Quarterly Data
Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25
Scaled Net Operating Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -1.12 -1.96 -1.13 -2.87 -2.88

MFON vs KWIK, HTCR, FTFT: Scaled Net Operating Assets Comparison

For the Software - Application subindustry, Mobivity Holdings's Scaled Net Operating Assets, along with its competitors' market caps and Scaled Net Operating Assets data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mobivity Holdings Scaled Net Operating Assets vs Software Industry

For the Software industry and Technology sector, Mobivity Holdings's Scaled Net Operating Assets distribution charts can be found below:

* The bar in red indicates where Mobivity Holdings's Scaled Net Operating Assets falls into.



Mobivity Holdings Scaled Net Operating Assets Calculation

Scaled Net Operating Assets (SNOA) is calculated as the difference between operating assets and operating liabilities, scaled by lagged total assets.

Mobivity Holdings's Scaled Net Operating Assets (SNOA) for the fiscal year that ended in Dec. 2024 is calculated as

Scaled Net Operating Assets (SNOA)(A: Dec. 2024 )
=(Operating Assets (A: Dec. 2024 )-Operating Liabilities (A: Dec. 2024 ))/Total Assets (A: Dec. 2023 )
=(1.297-5.352)/2.334
=-1.74

where

Operating Assets(A: Dec. 2024 )
=Total Assets - Cash, Cash Equivalents, Marketable Securities
=2.558 - 1.261
=1.297

Operating Liabilities(A: Dec. 2024 )
=Total Liabilities - Long-Term Debt & Capital Lease Obligation - Short-Term Debt & Capital Lease Obligation
=19.723 - 11.753 - 2.618
=5.352

Mobivity Holdings's Scaled Net Operating Assets (SNOA) for the quarter that ended in Sep. 2025 is calculated as

Scaled Net Operating Assets (SNOA)(Q: Sep. 2025 )
=(Operating Assets (Q: Sep. 2025 )-Operating Liabilities (Q: Sep. 2025 ))/Total Assets (Q: Jun. 2025 )
=(1.365-5.206)/1.334
=-2.88

where

Operating Assets(Q: Sep. 2025 )
=Total Assets - Cash, Cash Equivalents, Marketable Securities
=3.02 - 1.655
=1.365

Operating Liabilities(Q: Sep. 2025 )
=Total Liabilities - Long-Term Debt & Capital Lease Obligation - Short-Term Debt & Capital Lease Obligation
=27.132 - 16.983 - 4.943
=5.206

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Scaled Net Operating Assets of -2.88 mean?
Mobivity Holdings (MFON) has a Scaled Net Operating Assets of -2.88 as of Sep. 2025. Scaled net operating assets equals current-period operating assets less operating liabilities less prior-period total assets. View historical data on Mobivity Holdings and its competitors.
Is Mobivity Holdings' Scaled Net Operating Assets too high?
Mobivity Holdings' current Scaled Net Operating Assets is -2.88.
How does Mobivity Holdings' Scaled Net Operating Assets compare to KWIK and HTCR?
Mobivity Holdings' Scaled Net Operating Assets of -2.88 can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Scaled Net Operating Assets for a Software company?
A good Scaled Net Operating Assets depends on the Software industry context. However, Scaled Net Operating Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Scaled Net Operating Assets mean?
A high Scaled Net Operating Assets can signal that a stock is expensive relative to its fundamentals. Scaled net operating assets equals current-period operating assets less operating liabilities less prior-period total assets. View historical data on Mobivity Holdings and its competitors. Mobivity Holdings's current Scaled Net Operating Assets is -2.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mobivity Holdings stock overvalued right now?
Based on GuruFocus' analysis, Mobivity Holdings (MFON) is currently considered Possible Value Trap. The stock's GF Value™ is $0.29, compared to a current price of $0.04 — trading 87.9% below its estimated fair value. The current Scaled Net Operating Assets is -2.88. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Scaled Net Operating Assets calculated?
Scaled Net Operating Assets is calculated from a company's financial statements. For Mobivity Holdings (MFON), the current Scaled Net Operating Assets is -2.88 as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Mobivity Holdings Business Description

Address 3133 West Frye Road, Suite 215, Chandler, AZ, USA, 85226
Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.