MFON (Mobivity Holdings) Pretax Margin %: -376.35% (As of Sep. 2025)


What is Mobivity Holdings Pretax Margin %?

Mobivity Holdings MFON Pretax Margin % is -376.35% as of Sep. 2025. The stock has 7 warning signs investors should review. Among 2,818 Software companies, Mobivity Holdings ranks worse than 94.93% on this metric.

Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. Mobivity Holdings's Pre-Tax Income for the three months ended in Sep. 2025 was $-3.21 Mil. Mobivity Holdings's Revenue for the three months ended in Sep. 2025 was $0.85 Mil. Therefore, Mobivity Holdings's pretax margin for the quarter that ended in Sep. 2025 was -376.35%.

The historical rank and industry rank for Mobivity Holdings's Pretax Margin % or its related term are showing as below:

MFON' s Pretax Margin % Range Over the Past 10 Years
Min: -978.37   Med: -106.93   Max: -22.01
Current: -576.17


MFON's Pretax Margin % is ranked worse than
94.93% of 2818 companies
in the Software industry
Industry Median: 3.595 vs MFON: -576.17

Mobivity Holdings  (OTCPK:MFON) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.


Mobivity Holdings Pretax Margin % Related Terms


Mobivity Holdings Pretax Margin % Historical Data

* Premium members only.

The historical data trend for Mobivity Holdings's Pretax Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Mobivity Holdings Pretax Margin % Chart

Mobivity Holdings Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Pretax Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -22.01 -101.04 -133.54 -978.37 -802.10

Mobivity Holdings Quarterly Data
Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25
Pretax Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -519.91 -2,522.13 -526.51 -279.68 -376.35

MFON vs KWIK, HTCR, FTFT: Pretax Margin % Comparison

For the Software - Application subindustry, Mobivity Holdings's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mobivity Holdings Pretax Margin % vs Software Industry

For the Software industry and Technology sector, Mobivity Holdings's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where Mobivity Holdings's Pretax Margin % falls into.



Mobivity Holdings Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

Mobivity Holdings's Pretax Margin for the fiscal year that ended in Dec. 2024 is calculated as

Pretax Margin=Pre-Tax Income (A: Dec. 2024 )/Revenue (A: Dec. 2024 )
=-9.176/1.144
=-802.10 %

Mobivity Holdings's Pretax Margin for the quarter that ended in Sep. 2025 is calculated as

Pretax Margin=Pre-Tax Income (Q: Sep. 2025 )/Revenue (Q: Sep. 2025 )
=-3.214/0.854
=-376.35 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Pretax Margin % →
What does a Pretax Margin % of -376.35% mean?
Mobivity Holdings (MFON) has a Pretax Margin % of -376.35% as of Sep. 2025. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Mobivity Holdings and its competitors. According to the industry distribution chart, Mobivity Holdings ranks #2675 out of 2818 companies in the Software industry, placing it in the top 94.9%.
Is Mobivity Holdings' Pretax Margin % too high?
Mobivity Holdings' current Pretax Margin % is -376.35%. Based on the distribution chart, Mobivity Holdings ranks #2675 out of 2818 companies in the Software industry, which is in the bottom quartile relative to peers.
How does Mobivity Holdings' Pretax Margin % compare to KWIK and HTCR?
According to the Software industry distribution chart, Mobivity Holdings ranks #2675 out of 2818 companies for Pretax Margin %. This places Mobivity Holdings in the lower half of its industry. The industry median Pretax Margin % is 3.60. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Software company?
The median Pretax Margin % among Software companies is 3.60, based on 2,818 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Mobivity Holdings and its competitors. For the Software industry, the median Pretax Margin % is 3.60 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mobivity Holdings's current Pretax Margin % is -376.35%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mobivity Holdings stock overvalued right now?
Based on GuruFocus' analysis, Mobivity Holdings (MFON) is currently considered Possible Value Trap. The stock's GF Value™ is $0.29, compared to a current price of $0.04 — trading 87.9% below its estimated fair value. The current Pretax Margin % is -376.35%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Mobivity Holdings (MFON), the current Pretax Margin % is -376.35% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Mobivity Holdings Business Description

Address 3133 West Frye Road, Suite 215, Chandler, AZ, USA, 85226
Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.