Mobivity HoldingsMFON ROA % is -606.89% as of Sep. 2025. The stock has 7 warning signs investors should review. Among 2,877 Software companies, Mobivity Holdings ranks worse than 98.92% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Mobivity Holdings's annualizedNet Income for the quarter that ended in Sep. 2025 was $-13.21 Mil.
Mobivity Holdings's average Total Assets over the quarter that ended in Sep. 2025 was $2.18 Mil. Therefore, Mobivity Holdings's annualized ROA % for the quarter that ended in Sep. 2025 was -606.89%.
The historical rank and industry rank for Mobivity Holdings's ROA % or its related term are showing as below:
MFON'
s ROA % Range Over the Past 10 Years
Min: -556.68 Med: -140.21 Max: -41.59
Current: -556.68
During the past 13 years, Mobivity Holdings's highest ROA % was -41.59%. The lowest was -556.68%. And the median was -140.21%.
MFON's ROA % is ranked worse than 98.92% of 2877
companies
in the Software industry
Industry Median: 1.69
vs MFON: -556.68
Mobivity Holdings (OTCPK:MFON) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Sep. 2025) net income data. The Revenue data used here is four times the quarterly (Sep. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Mobivity Holdings ROA % Related Terms
Mobivity Holdings ROA % Historical Data
* Premium members only.
The historical data trend for Mobivity Holdings's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, Mobivity Holdings's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mobivity Holdings ROA % vs Software Industry
For the Software industry and Technology sector, Mobivity Holdings's ROA % distribution charts can be found below:
* The bar in red indicates where Mobivity Holdings's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Sep. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Mobivity Holdings (MFON) has a ROA % of -606.89% as of Sep. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Mobivity Holdings and its competitors. According to the industry distribution chart, Mobivity Holdings ranks #2846 out of 2877 companies in the Software industry, placing it in the top 98.9%.
Is Mobivity Holdings' ROA % too high?
Mobivity Holdings' current ROA % is -606.89%. Based on the distribution chart, Mobivity Holdings ranks #2846 out of 2877 companies in the Software industry, which is in the bottom quartile relative to peers.
How does Mobivity Holdings' ROA % compare to KWIK and HTCR?
According to the Software industry distribution chart, Mobivity Holdings ranks #2846 out of 2877 companies for ROA %. This places Mobivity Holdings in the lower half of its industry. The industry median ROA % is 1.69. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Software company?
The median ROA % among Software companies is 1.69, based on 2,877 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Mobivity Holdings and its competitors. For the Software industry, the median ROA % is 1.69 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mobivity Holdings's current ROA % is -606.89%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mobivity Holdings stock overvalued right now?
Based on GuruFocus' analysis, Mobivity Holdings (MFON) is currently considered Possible Value Trap. The stock's GF Value™ is $0.29, compared to a current price of $0.04 — trading 87.9% below its estimated fair value. The current ROA % is -606.89%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Mobivity Holdings (MFON), the current ROA % is -606.89% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.
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