ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Mobivity Holdings's annualized return on invested capital (ROIC %) for the quarter that ended in Sep. 2025 was -162.26%.
As of today (2026-07-11), Mobivity Holdings's WACC % is 15.69%. Mobivity Holdings's ROIC % is -212.36% (calculated using TTM income statement data).
Mobivity Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Mobivity Holdings (OTCPK:MFON) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Mobivity Holdings's WACC % is 15.69%. Mobivity Holdings's ROIC % is -212.36% (calculated using TTM income statement data).
Mobivity Holdings earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Mobivity Holdings ROIC % Related Terms
Mobivity Holdings ROIC % Historical Data
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The historical data trend for Mobivity Holdings's ROIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Software - Application subindustry, Mobivity Holdings's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mobivity Holdings ROIC % vs Software Industry
For the Software industry and Technology sector, Mobivity Holdings's ROIC % distribution charts can be found below:
* The bar in red indicates where Mobivity Holdings's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Sep. 2025) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Mobivity Holdings (MFON) has a ROIC % of -162.26% as of Sep. 2025. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Mobivity Holdings and its competitors.
Is Mobivity Holdings' ROIC % too high?
Mobivity Holdings' current ROIC % is -162.26%.
How does Mobivity Holdings' ROIC % compare to KWIK and HTCR?
Mobivity Holdings' ROIC % of -162.26% can be compared against companies in the Software industry. The industry median ROIC % is 3.10. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Software company?
The median ROIC % among Software companies is 3.10, based on 2,820 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Mobivity Holdings and its competitors. For the Software industry, the median ROIC % is 3.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mobivity Holdings's current ROIC % is -162.26%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mobivity Holdings stock overvalued right now?
Based on GuruFocus' analysis, Mobivity Holdings (MFON) is currently considered Possible Value Trap. The stock's GF Value™ is $0.29, compared to a current price of $0.04 — trading 87.9% below its estimated fair value. The current ROIC % is -162.26%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Mobivity Holdings (MFON), the current ROIC % is -162.26% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.
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