MFON (Mobivity Holdings) 5-Year ROIIC % : -100.24% (As of Dec. 2024)


What is Mobivity Holdings 5-Year ROIIC %?

Mobivity Holdings MFON 5-Year ROIIC % is -100.24 as of Dec. 2024. The stock has 7 warning signs investors should review. Among 2,313 Software companies, Mobivity Holdings ranks worse than 93.13% on this metric.

5-Year Return on Invested Incremental Capital (5-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 5-year. Mobivity Holdings's 5-Year ROIIC % for the quarter that ended in Dec. 2024 was -100.24%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

The industry rank for Mobivity Holdings's 5-Year ROIIC % or its related term are showing as below:

MFON's 5-Year ROIIC % is ranked worse than
93.13% of 2313 companies
in the Software industry
Industry Median: 4.97 vs MFON: -100.24

Mobivity Holdings  (OTCPK:MFON) 5-Year ROIIC % Explanation

Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.

High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.

Be Aware

It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.


Mobivity Holdings 5-Year ROIIC % Related Terms


Mobivity Holdings 5-Year ROIIC % Historical Data

* Premium members only.

The historical data trend for Mobivity Holdings's 5-Year ROIIC % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Mobivity Holdings 5-Year ROIIC % Chart

Mobivity Holdings Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
5-Year ROIIC %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 863.05 -158.58 1,232.32 117.95 -100.24

Mobivity Holdings Quarterly Data
Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25
5-Year ROIIC % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 -100.24 0.00 0.00 0.00

MFON vs KWIK, HTCR, FTFT: 5-Year ROIIC % Comparison

For the Software - Application subindustry, Mobivity Holdings's 5-Year ROIIC %, along with its competitors' market caps and 5-Year ROIIC % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mobivity Holdings 5-Year ROIIC % vs Software Industry

For the Software industry and Technology sector, Mobivity Holdings's 5-Year ROIIC % distribution charts can be found below:

* The bar in red indicates where Mobivity Holdings's 5-Year ROIIC % falls into.



Mobivity Holdings 5-Year ROIIC % Calculation

Mobivity Holdings's 5-Year ROIIC % for the quarter that ended in Dec. 2024 is calculated as:

5-Year ROIIC %=5-Year Incremental Net Operating Profit After Taxes (NOPAT)**/5-Year Incremental Invested Capital**
=( -7.127 (Dec. 2024) - -8.387 (Dec. 2019) )/( 4.279 (Dec. 2024) - 5.536 (Dec. 2019) )
=1.26/-1.257
=-100.24%***

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** Annual data of NOPAT and Invested Capital was used to calculate 5-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.

Frequently Asked Questions Learn more about 5-Year ROIIC % →
What does a 5-Year ROIIC % of -100.24 mean?
Mobivity Holdings (MFON) has a 5-Year ROIIC % of -100.24 as of Dec. 2024. 5-Year ROIIC % measures the change in earnings as a percentage of change in investment over 5-year. View historical data on Mobivity Holdings and its competitors. According to the industry distribution chart, Mobivity Holdings ranks #2154 out of 2313 companies in the Software industry, placing it in the top 93.1%.
Is Mobivity Holdings' 5-Year ROIIC % too high?
Mobivity Holdings' current 5-Year ROIIC % is -100.24. Based on the distribution chart, Mobivity Holdings ranks #2154 out of 2313 companies in the Software industry, which is in the bottom quartile relative to peers.
How does Mobivity Holdings' 5-Year ROIIC % compare to KWIK and HTCR?
According to the Software industry distribution chart, Mobivity Holdings ranks #2154 out of 2313 companies for 5-Year ROIIC %. This places Mobivity Holdings in the lower half of its industry. The industry median 5-Year ROIIC % is 4.97. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 5-Year ROIIC % for a Software company?
The median 5-Year ROIIC % among Software companies is 4.97, based on 2,313 companies in the industry. Companies in the top quartile (top 25%) have a 5-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 5-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 5-Year ROIIC % mean?
A high 5-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 5-Year ROIIC % measures the change in earnings as a percentage of change in investment over 5-year. View historical data on Mobivity Holdings and its competitors. For the Software industry, the median 5-Year ROIIC % is 4.97 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mobivity Holdings's current 5-Year ROIIC % is -100.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mobivity Holdings stock overvalued right now?
Based on GuruFocus' analysis, Mobivity Holdings (MFON) is currently considered Possible Value Trap. The stock's GF Value™ is $0.29, compared to a current price of $0.04 — trading 87.9% below its estimated fair value. The current 5-Year ROIIC % is -100.24. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 5-Year ROIIC % calculated?
5-Year ROIIC % is calculated from a company's financial statements. For Mobivity Holdings (MFON), the current 5-Year ROIIC % is -100.24 as of Dec. 2024. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Mobivity Holdings Business Description

Address 3133 West Frye Road, Suite 215, Chandler, AZ, USA, 85226
Mobivity Holdings Corp develops and operates proprietary platforms over which enterprises conduct data-driven mobile marketing campaigns. Its proprietary platforms, consisting of software available to phones, tablets, PCs, and Point of Sale systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company generates revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees.