Direct Marketing MiX (TSE:7354) Buyback Yield %: 1.57 (As of Sep. 10, 2026)

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TSE:7354 Direct Marketing MiX Inc TSE:7354
58 GF Score
Price 円395.00
GF Value 円217.74
Valuation Significantly Overvalued
! 8 Warning Signs
View Full Analysis

What is Direct Marketing MiX Buyback Yield %?

Direct Marketing MiX TSE:7354 +0.77% 58 Buyback Yield % is 1.57 as of Sep. 10, 2026. GuruFocus rates TSE:7354 with a GF Score™ of 58/100 and a GF Value™ of 円217.74 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 292 Media - Diversified companies, Direct Marketing MiX ranks better than 74.32% on this metric.

Buyback yield is the net repurchase of shares outstanding over the market capital of the company. It is a measure of shareholder return.

Direct Marketing MiX's current buyback yield was 1.57%.


Direct Marketing MiX Buyback Yield % Historical Data

* Premium members only.

The historical data trend for Direct Marketing MiX's Buyback Yield % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Direct Marketing MiX Buyback Yield % Chart

Direct Marketing MiX Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Buyback Yield %
Get a 7-Day Free Trial Premium Member Only -0.54 -0.48 9.76 -0.03 0.00

Direct Marketing MiX Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Buyback Yield % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 2.22 2.03

TSE:7354 vs APP, OMC, TTD: Buyback Yield % Comparison

For the Advertising Agencies subindustry, Direct Marketing MiX's Buyback Yield %, along with its competitors' market caps and Buyback Yield % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Direct Marketing MiX Buyback Yield % vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Marketing MiX's Buyback Yield % distribution charts can be found below:

* The bar in red indicates where Direct Marketing MiX's Buyback Yield % falls into.


TSE:7354
58GF Score
Direct Marketing MiX Inc TSE:7354
Buyback Yield % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Direct Marketing MiX Buyback Yield % Calculation

Buyback yield is a measure of shareholder return.

Direct Marketing MiX's Buyback Yield for the fiscal year that ended in Dec. 2025 is calculated as

Buyback Yield=Net Issuance of Stock / Market Cap
=- (Repurchase of Stock + Issuance of Stock) / Market Cap
=- (0 + 0) / 13512.294
=0.00%

Direct Marketing MiX's annualized Buyback Yield for the quarter that ended in Jun. 2026 is calculated as

Buyback Yield=Net Issuance of Stock(TTM) / Market Cap
=- (Repurchase of Stock + Issuance of Stock) (TTM)** / Market Cap
=- (-299.977 + 0) / 14758.2
=2.03%

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** If the quarter corresponds to the year-end period, we will use the annual Repurchase of Stock and Issuance of Stock data .

Frequently Asked Questions Learn more about Buyback Yield % →
What does a Buyback Yield % of 1.57 mean?
Direct Marketing MiX (TSE:7354) has a Buyback Yield % of 1.57 as of Sep. 10, 2026. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Direct Marketing MiX and its competitors. According to the industry distribution chart, Direct Marketing MiX ranks #75 out of 292 companies in the Media - Diversified industry, placing it in the top 25.7%.
Is Direct Marketing MiX's Buyback Yield % too high?
Direct Marketing MiX's current Buyback Yield % is 1.57. The Media - Diversified industry median Buyback Yield % is 0.02. Direct Marketing MiX's value of 1.57 is 7750% above this industry median. Based on the distribution chart, Direct Marketing MiX ranks #75 out of 292 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Direct Marketing MiX has a GF Score™ of 58/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Direct Marketing MiX's Buyback Yield % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Direct Marketing MiX ranks #75 out of 292 companies for Buyback Yield %. This puts Direct Marketing MiX in the upper half of its industry. The industry median Buyback Yield % is 0.02. Direct Marketing MiX's value of 1.57 is 7750% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Buyback Yield % for a Media - Diversified company?
The median Buyback Yield % among Media - Diversified companies is 0.02, based on 292 companies in the industry. Companies in the top quartile (top 25%) have a Buyback Yield % significantly above this median, while those in the bottom quartile fall well below. However, Buyback Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Direct Marketing MiX's current Buyback Yield % of 1.57 is 7750% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Buyback Yield % mean?
A high Buyback Yield % can signal that a stock is expensive relative to its fundamentals. Share buyback yield equals the net issuance of stock divided by market cap. View historical data on Direct Marketing MiX and its competitors. For the Media - Diversified industry, the median Buyback Yield % is 0.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Marketing MiX's current Buyback Yield % is 1.57. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Marketing MiX stock overvalued right now?
Based on GuruFocus' analysis, Direct Marketing MiX (TSE:7354) is currently considered Significantly Overvalued. The stock's GF Value™ is 円217.74, compared to a current price of 円395.00 — trading 81.4% above its estimated fair value. The current Buyback Yield % is 1.57 and 7750% above the Media - Diversified industry median of 0.02. Direct Marketing MiX's overall GF Score™ is 58/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Buyback Yield % calculated?
Buyback Yield % is calculated from a company's financial statements. For Direct Marketing MiX (TSE:7354), the current Buyback Yield % is 1.57 as of Sep. 10, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Direct Marketing MiX (TSE:7354) Overvalued in 2026?

Based on GuruFocus' analysis, Direct Marketing MiX stock appears to be overvalued. The current stock price of 円395.00 is trading 81.4% above its estimated GF Value™ of 円217.74. GuruFocus considers Direct Marketing MiX to be Significantly Overvalued.

Key valuation signals for TSE:7354:

  • Buyback Yield %: 1.57
  • GF Value™: 円217.74 vs. price of 円395.00 (81.4% above fair value)
  • GF Score™: 58/100 with 8 warning signs
  • Industry Position: 7750% above the Media - Diversified median (#75 of 292)

No single metric tells the full story. See the TSE:7354 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Direct Marketing MiX Business Description

Address 1-2-9 Sonezaki, Osaka Kita-ku, Osaka, JPN, 530-0057
Direct Marketing MiX Inc is engaged in provision of sales and marketing solution services through direct marketing. The company provides Consulting, Temporary staffing, Marketing, and Business process outsourcing services.
58GF Score

Get the complete analysis for TSE:7354

Buyback Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円395.00
Price
円217.74
GF Value