Direct Marketing MiXTSE:7354 -0.85%62 Dividend Yield % is 1.99% as of Jul. 13, 2026, which is 438% above its 10-year median of 0.37. GuruFocus rates TSE:7354 with a GF Score™ of 62/100 and a GF Value™ of 円148.38 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 397 Media - Diversified companies, Direct Marketing MiX ranks worse than 66.25% on this metric.
As of today (2026-07-13), the Trailing Annual Dividend Yield of Direct Marketing MiX is 1.99%.
Good Sign:
Direct Marketing MiX Inc stock Dividend Yield % is close to 2-year high.
The historical rank and industry rank for Direct Marketing MiX's Dividend Yield % or its related term are showing as below:
TSE:7354'
s Dividend Yield % Range Over the Past 10 Years
Min: 0.11 Med: 0.37 Max: 4.4
Current: 1.99
During the past 9 years, the highest Dividend Yield of Direct Marketing MiX was 4.40%. The lowest was 0.11%. And the median was 0.37%.
TSE:7354's Dividend Yield % is ranked worse than 66.25% of 397
companies
in the Media - Diversified industry
Industry Median: 2.98
vs TSE:7354: 1.99
During the past 3 years, the average Dividends Per Share Growth Rate was -25.60% per year.
During the past 5 years, the average Dividends Per Share Growth Rate was 9.30% per year.
During the past 9 years, the highest 3-Year average Dividends Per Share Growth Rate of Direct Marketing MiX was 6.30% per year. The lowest was -25.60% per year. And the median was -3.50% per year.
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
* Please note that "special dividend" is not included in the calculation of dividend per share and related fields.
Direct Marketing MiX (TSE:7354) Dividend Yield % Explanation
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
Direct Marketing MiX Dividend Yield % Related Terms
Direct Marketing MiX Dividend Yield % Historical Data
* Premium members only.
The historical data trend for Direct Marketing MiX's Dividend Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSE:7354 vs APP, OMC, TTD: Dividend Yield % Comparison
For the Advertising Agencies subindustry, Direct Marketing MiX's Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Marketing MiX Dividend Yield % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Marketing MiX's Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Direct Marketing MiX's Dividend Yield % falls into.
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Direct Marketing MiX Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
JPY 7.000000
2025-12-29
2025-12-31
2026-03-11
Cash Dividend
semi-annually
JPY:JPY 1.000000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
Direct Marketing MiX's Trailing Annual Dividend Yield (%) for Today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Direct Marketing MiX (TSE:7354) has a Dividend Yield % of 1.99% as of Jul. 13, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on Direct Marketing MiX and its competitors. This is 438% above median its historical median of 0.37. Over the past decade, Direct Marketing MiX's Dividend Yield % has ranged from 0.11 to 4.40. According to the industry distribution chart, Direct Marketing MiX ranks #263 out of 397 companies in the Media - Diversified industry, placing it in the top 66.2%.
Is Direct Marketing MiX's Dividend Yield % too high?
Direct Marketing MiX's current Dividend Yield % of 1.99% is 438% above median its 10-year median of 0.37. Over the past 10 years, this metric has ranged from a low of 0.11 to a high of 4.40. The Media - Diversified industry median Dividend Yield % is 2.98. Direct Marketing MiX's value of 1.99% is 33.2% below this industry median. Based on the distribution chart, Direct Marketing MiX ranks #263 out of 397 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Direct Marketing MiX has a GF Score™ of 62/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Direct Marketing MiX's Dividend Yield % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Direct Marketing MiX ranks #263 out of 397 companies for Dividend Yield %. This places Direct Marketing MiX in the lower half of its industry. The industry median Dividend Yield % is 2.98. Direct Marketing MiX's value of 1.99% is 33.2% below this benchmark. Historically, Direct Marketing MiX's own Dividend Yield % has ranged from 0.11 to 4.40 over the past decade. While the company's 10-year median is 0.37 vs. the industry median of 2.98, Direct Marketing MiX has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a Media - Diversified company?
The median Dividend Yield % among Media - Diversified companies is 2.98, based on 397 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Direct Marketing MiX's current Dividend Yield % of 1.99% is 33.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on Direct Marketing MiX and its competitors. For the Media - Diversified industry, the median Dividend Yield % is 2.98 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Marketing MiX's current Dividend Yield % is 1.99%, which is 438% above median its own 10-year median of 0.37. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Marketing MiX stock overvalued right now?
Based on GuruFocus' analysis, Direct Marketing MiX (TSE:7354) is currently considered Significantly Overvalued. The stock's GF Value™ is 円148.38, compared to a current price of 円352.00 — trading 137.2% above its estimated fair value. The current Dividend Yield % is 1.99%, which is 438% above median its 10-year median of 0.37 and 33.2% below the Media - Diversified industry median of 2.98. Direct Marketing MiX's overall GF Score™ is 62/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For Direct Marketing MiX (TSE:7354), the current Dividend Yield % is 1.99% as of Jul. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Direct Marketing MiX (TSE:7354) Overvalued in 2026?
Based on GuruFocus' analysis, Direct Marketing MiX stock appears to be overvalued.
The current stock price of 円352.00 is trading 137.2% above its estimated GF Value™ of 円148.38.
GuruFocus considers Direct Marketing MiX to be Significantly Overvalued.
Key valuation signals for TSE:7354:
Dividend Yield %: 1.99% (438% above median its 10-year median of 0.37)
GF Value™: 円148.38 vs. price of 円352.00 (137.2% above fair value)
Industry Position: 33.2% below the Media - Diversified median (#263 of 397)
No single metric tells the full story. See the TSE:7354 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Direct Marketing MiX Inc is engaged in provision of sales and marketing solution services through direct marketing. The company provides Consulting, Temporary staffing, Marketing, and Business process outsourcing services.
62GF Score
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Dividend Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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