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Direct Marketing MiXTSE:7354 -0.57%62 OCF Yield % is 7.64 as of Jul. 14, 2026, which is 3% below its 10-year median of 7.85. GuruFocus rates TSE:7354 with a GF Score™ of 62/100 and a GF Value™ of 円148.33 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,022 Media - Diversified companies, Direct Marketing MiX ranks better than 58.12% on this metric.
OCF Yield % is calculated as Cash Flow from Operations divided by Market Capitalization. It is a financial solvency ratio that compares the operating cash flow a company is expected to earn against its market value.
Similar to Earnings Yield %, OCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high operating cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.
Direct Marketing MiX OCF Yield % Related Terms
Direct Marketing MiX OCF Yield % Historical Data
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The historical data trend for Direct Marketing MiX's OCF Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Direct Marketing MiX's OCF Yield %, along with its competitors' market caps and OCF Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Marketing MiX OCF Yield % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Marketing MiX's OCF Yield % distribution charts can be found below:
* The bar in red indicates where Direct Marketing MiX's OCF Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Direct Marketing MiX (TSE:7354) has a OCF Yield % of 7.64 as of Jul. 14, 2026. OCF Yield is calculated as Cash Flow from Operations divided by Market Capitalization. View historical data on Direct Marketing MiX and its competitors. This is near median its historical median of 7.85. Over the past decade, Direct Marketing MiX's OCF Yield % has ranged from 2.82 to 21.31. According to the industry distribution chart, Direct Marketing MiX ranks #428 out of 1022 companies in the Media - Diversified industry, placing it in the top 41.9%.
Is Direct Marketing MiX's OCF Yield % too high?
Direct Marketing MiX's current OCF Yield % of 7.64 is near median its 10-year median of 7.85. Over the past 10 years, this metric has ranged from a low of 2.82 to a high of 21.31. The Media - Diversified industry median OCF Yield % is 4.89. Direct Marketing MiX's value of 7.64 is 56.4% above this industry median. Based on the distribution chart, Direct Marketing MiX ranks #428 out of 1022 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Direct Marketing MiX has a GF Score™ of 62/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Direct Marketing MiX's OCF Yield % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Direct Marketing MiX ranks #428 out of 1022 companies for OCF Yield %. This puts Direct Marketing MiX in the upper half of its industry. The industry median OCF Yield % is 4.89. Direct Marketing MiX's value of 7.64 is 56.4% above this benchmark. Historically, Direct Marketing MiX's own OCF Yield % has ranged from 2.82 to 21.31 over the past decade. While the company's 10-year median is 7.85 vs. the industry median of 4.89, Direct Marketing MiX has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good OCF Yield % for a Media - Diversified company?
The median OCF Yield % among Media - Diversified companies is 4.89, based on 1,022 companies in the industry. Companies in the top quartile (top 25%) have a OCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, OCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Direct Marketing MiX's current OCF Yield % of 7.64 is 56.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high OCF Yield % mean?
A high OCF Yield % can signal that a stock is expensive relative to its fundamentals. OCF Yield is calculated as Cash Flow from Operations divided by Market Capitalization. View historical data on Direct Marketing MiX and its competitors. For the Media - Diversified industry, the median OCF Yield % is 4.89 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Marketing MiX's current OCF Yield % is 7.64, which is near median its own 10-year median of 7.85. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Marketing MiX stock overvalued right now?
Based on GuruFocus' analysis, Direct Marketing MiX (TSE:7354) is currently considered Significantly Overvalued. The stock's GF Value™ is 円148.33, compared to a current price of 円350.00 — trading 136% above its estimated fair value. The current OCF Yield % is 7.64, which is near median its 10-year median of 7.85 and 56.4% above the Media - Diversified industry median of 4.89. Direct Marketing MiX's overall GF Score™ is 62/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is OCF Yield % calculated?
OCF Yield % is calculated from a company's financial statements. For Direct Marketing MiX (TSE:7354), the current OCF Yield % is 7.64 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Direct Marketing MiX (TSE:7354) Overvalued in 2026?
Based on GuruFocus' analysis, Direct Marketing MiX stock appears to be overvalued.
The current stock price of 円350.00 is trading 136% above its estimated GF Value™ of 円148.33.
GuruFocus considers Direct Marketing MiX to be Significantly Overvalued.
Key valuation signals for TSE:7354:
OCF Yield %: 7.64 (near median its 10-year median of 7.85)
GF Value™: 円148.33 vs. price of 円350.00 (136% above fair value)
Industry Position: 56.4% above the Media - Diversified median (#428 of 1022)
No single metric tells the full story. See the TSE:7354 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Direct Marketing MiX Inc is engaged in provision of sales and marketing solution services through direct marketing. The company provides Consulting, Temporary staffing, Marketing, and Business process outsourcing services.
62GF Score
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