Direct Marketing MiXTSE:7354 +0.30%72 ROE % is 15.62% as of Mar. 2026, which is 38% below its 10-year median of 25.26. GuruFocus rates TSE:7354 with a GF Score™ of 72/100 and a GF Value™ of 円280.40 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 950 Media - Diversified companies, Direct Marketing MiX ranks better than 63.05% on this metric.
The historical rank and industry rank for Direct Marketing MiX's ROE % or its related term are showing as below:
TSE:7354'
s ROE % Range Over the Past 10 Years
Min: 2.16 Med: 25.26 Max: 35.81
Current: 6.27
During the past 9 years, Direct Marketing MiX's highest ROE % was 35.81%. The lowest was 2.16%. And the median was 25.26%.
TSE:7354's ROE % is ranked better than 63.05% of 950
companies
in the Media - Diversified industry
Industry Median: 2.465
vs TSE:7354: 6.27
Direct Marketing MiX (TSE:7354) ROE % Explanation
ROE % measures the rate of return on the ownership interest (shareholder's equity) of the common stock owners. It measures a firm's efficiency at generating profits from every unit of shareholders' equity (also known as net assets or assets minus liabilities). ROE % shows how well a company uses investment funds to generate earnings growth. ROE %s between 15% and 20% are considered desirable.
The factors that affect a company's ROE % can be illustrated with the three-step DuPont Analysis:
Note:
The net income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data. The same rule applies to Pre-Tax Income and Operating Income.
* In the five-step DuPont Analysis, Operating Income is only available for non-financial companies. Thus, for Insurance companies, we use EBIT as a substitution of Operating Income. For Banks, both Operating Income and EBIT is unavailable. Thus we combined Interest Burden and Operating Margin % into Pretax Margin %, and the DuPont Analysis is divided into four components instead.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Net Income is used.
Because a company can increase its ROE % by having more financial leverage, it is important to watch the equity multiplier when investing in high ROE % companies. Like ROA %, ROE % is calculated with only 12 months data. Fluctuations in company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Asset light businesses require very few assets to generate very high earnings. Their ROE %s can be extremely high.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Direct Marketing MiX's ROE %, along with its competitors' market caps and ROE % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Marketing MiX ROE % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Marketing MiX's ROE % distribution charts can be found below:
* The bar in red indicates where Direct Marketing MiX's ROE % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROE %, the net income of the last fiscal year and the average total shareholder equity over the fiscal year are used. In calculating the quarterly data,
the net income data used here is four times the quarterly (Mar. 2026) net income data.
ROE % is displayed in the 30-year financial page.
Direct Marketing MiX (TSE:7354) has a ROE % of 15.62% as of Mar. 2026. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Direct Marketing MiX and its competitors. This is 38% below median its historical median of 25.26. Over the past decade, Direct Marketing MiX's ROE % has ranged from 2.16 to 35.81. According to the industry distribution chart, Direct Marketing MiX ranks #351 out of 950 companies in the Media - Diversified industry, placing it in the top 36.9%.
Is Direct Marketing MiX's ROE % too high?
Direct Marketing MiX's current ROE % of 15.62% is 38% below median its 10-year median of 25.26. Over the past 10 years, this metric has ranged from a low of 2.16 to a high of 35.81. The Media - Diversified industry median ROE % is 2.47. Direct Marketing MiX's value of 15.62% is 533.7% above this industry median. Based on the distribution chart, Direct Marketing MiX ranks #351 out of 950 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Direct Marketing MiX has a GF Score™ of 72/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Direct Marketing MiX's ROE % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Direct Marketing MiX ranks #351 out of 950 companies for ROE %. This puts Direct Marketing MiX in the upper half of its industry. The industry median ROE % is 2.47. Direct Marketing MiX's value of 15.62% is 533.7% above this benchmark. Historically, Direct Marketing MiX's own ROE % has ranged from 2.16 to 35.81 over the past decade. While the company's 10-year median is 25.26 vs. the industry median of 2.47, Direct Marketing MiX has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROE % for a Media - Diversified company?
The median ROE % among Media - Diversified companies is 2.47, based on 950 companies in the industry. Companies in the top quartile (top 25%) have a ROE % significantly above this median, while those in the bottom quartile fall well below. However, ROE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Direct Marketing MiX's current ROE % of 15.62% is 533.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROE % mean?
A high ROE % can signal that a stock is expensive relative to its fundamentals. Return on equity is the ratio of current-period net income to average two-period total equity. View historical data on Direct Marketing MiX and its competitors. For the Media - Diversified industry, the median ROE % is 2.47 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Marketing MiX's current ROE % is 15.62%, which is 38% below median its own 10-year median of 25.26. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Marketing MiX stock overvalued right now?
Based on GuruFocus' analysis, Direct Marketing MiX (TSE:7354) is currently considered Modestly Overvalued. The stock's GF Value™ is 円280.40, compared to a current price of 円329.00 — trading 17.3% above its estimated fair value. The current ROE % is 15.62%, which is 38% below median its 10-year median of 25.26 and 533.7% above the Media - Diversified industry median of 2.47. Direct Marketing MiX's overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROE % calculated?
ROE % is calculated from a company's financial statements. For Direct Marketing MiX (TSE:7354), the current ROE % is 15.62% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Direct Marketing MiX (TSE:7354) Overvalued in 2026?
Based on GuruFocus' analysis, Direct Marketing MiX stock appears to be overvalued.
The current stock price of 円329.00 is trading 17.3% above its estimated GF Value™ of 円280.40.
GuruFocus considers Direct Marketing MiX to be Modestly Overvalued.
Key valuation signals for TSE:7354:
ROE %: 15.62% (38% below median its 10-year median of 25.26)
GF Value™: 円280.40 vs. price of 円329.00 (17.3% above fair value)
Industry Position: 533.7% above the Media - Diversified median (#351 of 950)
No single metric tells the full story. See the TSE:7354 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Direct Marketing MiX Inc is engaged in provision of sales and marketing solution services through direct marketing. The company provides Consulting, Temporary staffing, Marketing, and Business process outsourcing services.
72GF Score
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