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Direct Marketing MiXTSE:7354 -0.57%62 Pretax Margin % is 14.80% as of Mar. 2026, which is 35% above its 10-year median of 10.94. GuruFocus rates TSE:7354 with a GF Score™ of 62/100 and a GF Value™ of 円148.33 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,013 Media - Diversified companies, Direct Marketing MiX ranks better than 78.78% on this metric.
The historical rank and industry rank for Direct Marketing MiX's Pretax Margin % or its related term are showing as below:
TSE:7354'
s Pretax Margin % Range Over the Past 10 Years
Min: 4.39 Med: 10.94 Max: 16.53
Current: 12.11
TSE:7354's Pretax Margin % is ranked better than 78.78% of 1013
companies
in the Media - Diversified industry
Industry Median: 2.01
vs TSE:7354: 12.11
Direct Marketing MiX (TSE:7354) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Direct Marketing MiX Pretax Margin % Related Terms
Direct Marketing MiX Pretax Margin % Historical Data
* Premium members only.
The historical data trend for Direct Marketing MiX's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSE:7354 vs APP, OMC, TTD: Pretax Margin % Comparison
For the Advertising Agencies subindustry, Direct Marketing MiX's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Marketing MiX Pretax Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Marketing MiX's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Direct Marketing MiX's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Direct Marketing MiX (TSE:7354) has a Pretax Margin % of 14.80% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Direct Marketing MiX and its competitors. This is 35% above median its historical median of 10.94. Over the past decade, Direct Marketing MiX's Pretax Margin % has ranged from 4.39 to 16.53. According to the industry distribution chart, Direct Marketing MiX ranks #215 out of 1013 companies in the Media - Diversified industry, placing it in the top 21.2%.
Is Direct Marketing MiX's Pretax Margin % too high?
Direct Marketing MiX's current Pretax Margin % of 14.80% is 35% above median its 10-year median of 10.94. Over the past 10 years, this metric has ranged from a low of 4.39 to a high of 16.53. The Media - Diversified industry median Pretax Margin % is 2.01. Direct Marketing MiX's value of 14.80% is 636.3% above this industry median. Based on the distribution chart, Direct Marketing MiX ranks #215 out of 1013 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Direct Marketing MiX has a GF Score™ of 62/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Direct Marketing MiX's Pretax Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Direct Marketing MiX ranks #215 out of 1013 companies for Pretax Margin %. This places Direct Marketing MiX in the top 21% of its industry — outperforming the majority of peers. The industry median Pretax Margin % is 2.01. Direct Marketing MiX's value of 14.80% is 636.3% above this benchmark. Historically, Direct Marketing MiX's own Pretax Margin % has ranged from 4.39 to 16.53 over the past decade. While the company's 10-year median is 10.94 vs. the industry median of 2.01, Direct Marketing MiX has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Media - Diversified company?
The median Pretax Margin % among Media - Diversified companies is 2.01, based on 1,013 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Direct Marketing MiX's current Pretax Margin % of 14.80% is 636.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Direct Marketing MiX and its competitors. For the Media - Diversified industry, the median Pretax Margin % is 2.01 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Marketing MiX's current Pretax Margin % is 14.80%, which is 35% above median its own 10-year median of 10.94. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Marketing MiX stock overvalued right now?
Based on GuruFocus' analysis, Direct Marketing MiX (TSE:7354) is currently considered Significantly Overvalued. The stock's GF Value™ is 円148.33, compared to a current price of 円350.00 — trading 136% above its estimated fair value. The current Pretax Margin % is 14.80%, which is 35% above median its 10-year median of 10.94 and 636.3% above the Media - Diversified industry median of 2.01. Direct Marketing MiX's overall GF Score™ is 62/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Direct Marketing MiX (TSE:7354), the current Pretax Margin % is 14.80% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Direct Marketing MiX (TSE:7354) Overvalued in 2026?
Based on GuruFocus' analysis, Direct Marketing MiX stock appears to be overvalued.
The current stock price of 円350.00 is trading 136% above its estimated GF Value™ of 円148.33.
GuruFocus considers Direct Marketing MiX to be Significantly Overvalued.
Key valuation signals for TSE:7354:
Pretax Margin %: 14.80% (35% above median its 10-year median of 10.94)
GF Value™: 円148.33 vs. price of 円350.00 (136% above fair value)
Industry Position: 636.3% above the Media - Diversified median (#215 of 1013)
No single metric tells the full story. See the TSE:7354 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Direct Marketing MiX Inc is engaged in provision of sales and marketing solution services through direct marketing. The company provides Consulting, Temporary staffing, Marketing, and Business process outsourcing services.
62GF Score
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