Direct Marketing MiXTSE:7354 +0.30%72 ROA % is 8.54% as of Mar. 2026, which is 22% above its 10-year median of 6.99. GuruFocus rates TSE:7354 with a GF Score™ of 72/100 and a GF Value™ of 円280.40 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 1,034 Media - Diversified companies, Direct Marketing MiX ranks better than 68.28% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Direct Marketing MiX's annualizedNet Income for the quarter that ended in Mar. 2026 was 円2,322 Mil.
Direct Marketing MiX's average Total Assets over the quarter that ended in Mar. 2026 was 円27,209 Mil. Therefore, Direct Marketing MiX's annualized ROA % for the quarter that ended in Mar. 2026 was 8.54%.
The historical rank and industry rank for Direct Marketing MiX's ROA % or its related term are showing as below:
TSE:7354'
s ROA % Range Over the Past 10 Years
Min: 1.09 Med: 6.99 Max: 13.38
Current: 3.46
During the past 9 years, Direct Marketing MiX's highest ROA % was 13.38%. The lowest was 1.09%. And the median was 6.99%.
TSE:7354's ROA % is ranked better than 68.28% of 1034
companies
in the Media - Diversified industry
Industry Median: 0.65
vs TSE:7354: 3.46
Direct Marketing MiX (TSE:7354) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is four times the quarterly (Mar. 2026) net income data. The Revenue data used here is four times the quarterly (Mar. 2026) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Direct Marketing MiX's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Marketing MiX ROA % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Marketing MiX's ROA % distribution charts can be found below:
* The bar in red indicates where Direct Marketing MiX's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is four times the quarterly (Mar. 2026) net income data.
ROA % is displayed in the 30-year financial page.
Direct Marketing MiX (TSE:7354) has a ROA % of 8.54% as of Mar. 2026. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Direct Marketing MiX and its competitors. This is 22% above median its historical median of 6.99. Over the past decade, Direct Marketing MiX's ROA % has ranged from 1.09 to 13.38. According to the industry distribution chart, Direct Marketing MiX ranks #328 out of 1034 companies in the Media - Diversified industry, placing it in the top 31.7%.
Is Direct Marketing MiX's ROA % too high?
Direct Marketing MiX's current ROA % of 8.54% is 22% above median its 10-year median of 6.99. Over the past 10 years, this metric has ranged from a low of 1.09 to a high of 13.38. The Media - Diversified industry median ROA % is 0.65. Direct Marketing MiX's value of 8.54% is 1213.8% above this industry median. Based on the distribution chart, Direct Marketing MiX ranks #328 out of 1034 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Direct Marketing MiX has a GF Score™ of 72/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Direct Marketing MiX's ROA % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Direct Marketing MiX ranks #328 out of 1034 companies for ROA %. This puts Direct Marketing MiX in the upper half of its industry. The industry median ROA % is 0.65. Direct Marketing MiX's value of 8.54% is 1213.8% above this benchmark. Historically, Direct Marketing MiX's own ROA % has ranged from 1.09 to 13.38 over the past decade. While the company's 10-year median is 6.99 vs. the industry median of 0.65, Direct Marketing MiX has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Media - Diversified company?
The median ROA % among Media - Diversified companies is 0.65, based on 1,034 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Direct Marketing MiX's current ROA % of 8.54% is 1213.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Direct Marketing MiX and its competitors. For the Media - Diversified industry, the median ROA % is 0.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Marketing MiX's current ROA % is 8.54%, which is 22% above median its own 10-year median of 6.99. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Marketing MiX stock overvalued right now?
Based on GuruFocus' analysis, Direct Marketing MiX (TSE:7354) is currently considered Modestly Overvalued. The stock's GF Value™ is 円280.40, compared to a current price of 円329.00 — trading 17.3% above its estimated fair value. The current ROA % is 8.54%, which is 22% above median its 10-year median of 6.99 and 1213.8% above the Media - Diversified industry median of 0.65. Direct Marketing MiX's overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Direct Marketing MiX (TSE:7354), the current ROA % is 8.54% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Direct Marketing MiX (TSE:7354) Overvalued in 2026?
Based on GuruFocus' analysis, Direct Marketing MiX stock appears to be overvalued.
The current stock price of 円329.00 is trading 17.3% above its estimated GF Value™ of 円280.40.
GuruFocus considers Direct Marketing MiX to be Modestly Overvalued.
Key valuation signals for TSE:7354:
ROA %: 8.54% (22% above median its 10-year median of 6.99)
GF Value™: 円280.40 vs. price of 円329.00 (17.3% above fair value)
Industry Position: 1213.8% above the Media - Diversified median (#328 of 1034)
No single metric tells the full story. See the TSE:7354 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Direct Marketing MiX Inc is engaged in provision of sales and marketing solution services through direct marketing. The company provides Consulting, Temporary staffing, Marketing, and Business process outsourcing services.
72GF Score
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