Direct Marketing MiX's quarterly market cap
increased
from Jun. 2025 (円12,166 Mil) to Dec. 2025 (円13,512 Mil) and
increased
from Dec. 2025 (円13,512 Mil) to Mar. 2026 (円13,519 Mil).
Direct Marketing MiX's annual market cap
declined
from Dec. 2023 (円20,326 Mil) to Dec. 2024 (円12,422 Mil) but then
increased
from Dec. 2024 (円12,422 Mil) to Dec. 2025 (円13,512 Mil).
Enterprise Value is the theoretical takeover price. It is more comprehensive than market capitalization (market cap), which only includes common equity. Enterprise Value is calculated as the market cap plus debt and minority interest and preferred shares, minus total cash and cash equivalents. Direct Marketing MiX's Enterprise Value for Today is 円16,306 Mil.
Direct Marketing MiX (TSE:7354) Market Cap Explanation
Market cap is not the real price you pay for a company. If you buy the company and become its owner, you become the owner of the cash the company has, and you also assume the companys debt. The real price you pay is the Enterprise Value.
Warren Buffett uses the ratio of total market cap of all public traded companies over GDP to measure if the market is expensive. As of April 2012, the US total market cap is about $14.7 trillion, while the US GDP is about $15 trillion. The market was modestly overvalued.
Direct Marketing MiX Market Cap Related Terms
Direct Marketing MiX Market Cap Historical Data
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The historical data trend for Direct Marketing MiX's Market Cap can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Direct Marketing MiX's Market Cap, along with its competitors' market caps and Market Cap data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Marketing MiX Market Cap vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Marketing MiX's Market Cap distribution charts can be found below:
* The bar in red indicates where Direct Marketing MiX's Market Cap falls into.
Market cap is the short version of market capitalization. It is the total market value to buy the whole company. It is equal to the share price times the number of shares outstanding.
Direct Marketing MiX's Market Cap for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Direct Marketing MiX (TSE:7354) has a Market Cap of 円15,214 Mil as of Jul. 07, 2026. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Direct Marketing MiX and its competitors. According to the industry distribution chart, Direct Marketing MiX ranks #397 out of 1041 companies in the Media - Diversified industry, placing it in the top 38.1%.
Is Direct Marketing MiX's Market Cap too high?
Direct Marketing MiX's current Market Cap is 円15,214 Mil. Based on the distribution chart, Direct Marketing MiX ranks #397 out of 1041 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Direct Marketing MiX has a GF Score™ of 72/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Direct Marketing MiX's Market Cap compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Direct Marketing MiX ranks #397 out of 1041 companies for Market Cap. This puts Direct Marketing MiX in the upper half of its industry. The industry median Market Cap is 50.76. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Market Cap for a Media - Diversified company?
The median Market Cap among Media - Diversified companies is 50.76, based on 1,041 companies in the industry. Companies in the top quartile (top 25%) have a Market Cap significantly above this median, while those in the bottom quartile fall well below. However, Market Cap should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Market Cap mean?
A high Market Cap can signal that a stock is expensive relative to its fundamentals. Market cap equals the total value of a company's shares: price times shares outstanding. View historical data on Direct Marketing MiX and its competitors. For the Media - Diversified industry, the median Market Cap is 50.76 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Marketing MiX's current Market Cap is 円15,214 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Marketing MiX stock overvalued right now?
Based on GuruFocus' analysis, Direct Marketing MiX (TSE:7354) is currently considered Modestly Overvalued. The stock's GF Value™ is 円279.99, compared to a current price of 円334.00 — trading 19.3% above its estimated fair value. The current Market Cap is 円15,214 Mil. Direct Marketing MiX's overall GF Score™ is 72/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Market Cap calculated?
Market Cap is calculated from a company's financial statements. For Direct Marketing MiX (TSE:7354), the current Market Cap is 円15,214 Mil as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Direct Marketing MiX (TSE:7354) Overvalued in 2026?
Based on GuruFocus' analysis, Direct Marketing MiX stock appears to be overvalued.
The current stock price of 円334.00 is trading 19.3% above its estimated GF Value™ of 円279.99.
GuruFocus considers Direct Marketing MiX to be Modestly Overvalued.
Key valuation signals for TSE:7354:
Market Cap: 円15,214 Mil
GF Value™: 円279.99 vs. price of 円334.00 (19.3% above fair value)
No single metric tells the full story. See the TSE:7354 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Direct Marketing MiX Inc is engaged in provision of sales and marketing solution services through direct marketing. The company provides Consulting, Temporary staffing, Marketing, and Business process outsourcing services.
72GF Score
Get the complete analysis for TSE:7354
Market Cap is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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