GoPro (MEX:GPRON) Cyclically Adjusted PB Ratio: 0.27 (As of Jul. 19, 2026) — 51% Below Median

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

MEX:GPRON GoPro Inc MEX:GPRON
48 GF Score
Price MXN11.80
GF Value MXN21.28
Valuation Possible Value Trap
! 6 Warning Signs
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What is GoPro Cyclically Adjusted PB Ratio?

GoPro MEX:GPRON 48 Cyclically Adjusted PB Ratio is 0.27 as of Jul. 19, 2026, which is 51% below its 10-year median of 0.55. GuruFocus rates MEX:GPRON with a GF Score™ of 48/100 and a GF Value™ of MXN21.28 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,983 Hardware companies, GoPro ranks better than 94.15% on this metric.

As of today (2026-07-19), GoPro's current share price is MXN11.80. GoPro's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 was MXN43.27. GoPro's Cyclically Adjusted PB Ratio for today is 0.27.

The historical rank and industry rank for GoPro's Cyclically Adjusted PB Ratio or its related term are showing as below:

MEX:GPRON' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.16   Med: 0.55   Max: 1.99
Current: 0.26

During the past years, GoPro's highest Cyclically Adjusted PB Ratio was 1.99. The lowest was 0.16. And the median was 0.55.

MEX:GPRON's Cyclically Adjusted PB Ratio is ranked better than
94.15% of 1983 companies
in the Hardware industry
Industry Median: 2.15 vs MEX:GPRON: 0.26

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

GoPro's adjusted book value per share data for the three months ended in Mar. 2026 was MXN-0.205. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is MXN43.27 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


GoPro  (MEX:GPRON) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


GoPro Cyclically Adjusted PB Ratio Related Terms


GoPro Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for GoPro's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

GoPro Cyclically Adjusted PB Ratio Chart

GoPro Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 1.61 1.04 0.34 0.54

GoPro Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.21 0.25 0.76 0.54 0.31

MEX:GPRON vs TKLS, ZEPP, UEIC: Cyclically Adjusted PB Ratio Comparison

For the Consumer Electronics subindustry, GoPro's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


GoPro Cyclically Adjusted PB Ratio vs Hardware Industry

For the Hardware industry and Technology sector, GoPro's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where GoPro's Cyclically Adjusted PB Ratio falls into.


MEX:GPRON
48GF Score
GoPro Inc MEX:GPRON
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

GoPro Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

GoPro's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=11.80/43.27
=0.27

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

GoPro's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, GoPro's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-0.205/330.2130*330.2130
=-0.205

Current CPI (Mar. 2026) = 330.2130.

GoPro Quarterly Data

Book Value per Share CPI Adj_Book
201606 79.230 241.018 108.551
201609 69.826 241.428 95.504
201612 65.186 241.432 89.157
201703 47.857 243.801 64.819
201706 39.075 244.955 52.675
201709 42.320 246.819 56.619
201712 40.135 246.524 53.760
201803 26.553 249.554 35.135
201806 24.810 251.989 32.512
201809 21.490 252.439 28.111
201812 27.722 251.233 36.437
201903 25.088 254.202 32.590
201906 24.526 256.143 31.618
201909 16.699 256.759 21.476
201912 28.230 256.974 36.276
202003 28.053 258.115 35.889
202006 20.510 257.797 26.271
202009 21.043 260.280 26.697
202012 28.435 260.474 36.048
202103 28.191 264.877 35.145
202106 30.775 271.696 37.403
202109 73.173 274.310 88.085
202112 80.747 278.802 95.637
202203 75.061 287.504 86.211
202206 76.477 296.311 85.227
202209 78.406 296.808 87.230
202212 76.978 296.797 85.645
202303 67.629 301.836 73.987
202306 63.252 305.109 68.456
202309 64.053 307.789 68.720
202312 62.944 306.746 67.759
202403 24.509 312.332 25.912
202406 22.152 314.175 23.283
202409 23.403 315.301 24.510
202412 20.350 315.605 21.292
202503 14.281 319.799 14.746
202506 11.655 322.561 11.931
202509 9.244 324.800 9.398
202512 8.492 324.054 8.653
202603 -0.205 330.213 -0.205

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 0.27 mean?
GoPro (MEX:GPRON) has a Cyclically Adjusted PB Ratio of 0.27 as of Jul. 19, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on GoPro and its competitors. This is 51% below median its historical median of 0.55. Over the past decade, GoPro's Cyclically Adjusted PB Ratio has ranged from 0.16 to 1.99. According to the industry distribution chart, GoPro ranks #116 out of 1983 companies in the Hardware industry, placing it in the top 5.8%.
Is GoPro's Cyclically Adjusted PB Ratio too high?
GoPro's current Cyclically Adjusted PB Ratio of 0.27 is 51% below median its 10-year median of 0.55. Over the past 10 years, this metric has ranged from a low of 0.16 to a high of 1.99. The Hardware industry median Cyclically Adjusted PB Ratio is 2.15. GoPro's value of 0.27 is 87.4% below this industry median. Based on the distribution chart, GoPro ranks #116 out of 1983 companies in the Hardware industry, which is in the top quartile — a strong position relative to peers. Overall, GoPro has a GF Score™ of 48/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does GoPro's Cyclically Adjusted PB Ratio compare to TKLS and ZEPP?
According to the Hardware industry distribution chart, GoPro ranks #116 out of 1983 companies for Cyclically Adjusted PB Ratio. This places GoPro in the top 6% of its industry — outperforming the majority of peers. The industry median Cyclically Adjusted PB Ratio is 2.15. GoPro's value of 0.27 is 87.4% below this benchmark. Historically, GoPro's own Cyclically Adjusted PB Ratio has ranged from 0.16 to 1.99 over the past decade. While the company's 10-year median is 0.55 vs. the industry median of 2.15, GoPro has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Hardware company?
The median Cyclically Adjusted PB Ratio among Hardware companies is 2.15, based on 1,983 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. GoPro's current Cyclically Adjusted PB Ratio of 0.27 is 87.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on GoPro and its competitors. For the Hardware industry, the median Cyclically Adjusted PB Ratio is 2.15 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. GoPro's current Cyclically Adjusted PB Ratio is 0.27, which is 51% below median its own 10-year median of 0.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GoPro stock overvalued right now?
Based on GuruFocus' analysis, GoPro (MEX:GPRON) is currently considered Possible Value Trap. The stock's GF Value™ is MXN21.28, compared to a current price of MXN11.80 — trading 44.5% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.27, which is 51% below median its 10-year median of 0.55 and 87.4% below the Hardware industry median of 2.15. GoPro's overall GF Score™ is 48/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For GoPro (MEX:GPRON), the current Cyclically Adjusted PB Ratio is 0.27 as of Jul. 19, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is GoPro (MEX:GPRON) Overvalued in 2026?

Based on GuruFocus' analysis, GoPro stock appears to be undervalued. The current stock price of MXN11.80 is trading 44.5% below its estimated GF Value™ of MXN21.28. GuruFocus considers GoPro to be Possible Value Trap.

Key valuation signals for MEX:GPRON:

  • Cyclically Adjusted PB Ratio: 0.27 (51% below median its 10-year median of 0.55)
  • GF Value™: MXN21.28 vs. price of MXN11.80 (44.5% below fair value)
  • GF Score™: 48/100 with 6 warning signs
  • Industry Position: 87.4% below the Hardware median (#116 of 1983)

No single metric tells the full story. See the MEX:GPRON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


GoPro Business Description

Address 3025 Clearview Way, San Mateo, CA, USA, 94402
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
48GF Score

Get the complete analysis for MEX:GPRON

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN11.80
Price
MXN21.28
GF Value